Download - Promotion strategy p1 of 3
Transcript
![Page 1: Promotion strategy p1 of 3](https://reader036.vdocument.in/reader036/viewer/2022062523/586fe2671a28ab18428b7b99/html5/thumbnails/1.jpg)
Promotion StrategyPart 1 of 3
![Page 2: Promotion strategy p1 of 3](https://reader036.vdocument.in/reader036/viewer/2022062523/586fe2671a28ab18428b7b99/html5/thumbnails/2.jpg)
Marketing 101 - PromotionPart One: Definition What promotion is NOT What promotion IS CautionsPart Two: Introduction Push/Pull Strategies and tools When to use push/pull tools
Part Three: Planning Match tools to marketing objectives Deep dive into publicity How’d you do?
Soma Jurgensen, Intentional Growth
Strategies
![Page 3: Promotion strategy p1 of 3](https://reader036.vdocument.in/reader036/viewer/2022062523/586fe2671a28ab18428b7b99/html5/thumbnails/3.jpg)
Defining Promotion
…is NOT …IS Set of activities Designed to enhance
sales From the right buyer At the right timeHow is demand
generated?
![Page 4: Promotion strategy p1 of 3](https://reader036.vdocument.in/reader036/viewer/2022062523/586fe2671a28ab18428b7b99/html5/thumbnails/4.jpg)
Caution:Do not use for unintended purposes • Social media & the web are channels
• Resist price slashing
• Promotions aren’t duct tape
![Page 5: Promotion strategy p1 of 3](https://reader036.vdocument.in/reader036/viewer/2022062523/586fe2671a28ab18428b7b99/html5/thumbnails/5.jpg)
There’s more!
PleaseSubscribe
TodayBusiness professionals check out our sister page: bit.ly/somaonYT