Download - Propaganda Terms
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PROPAGANDA TERMS
Pronounced:Prop-uh-gan-duh
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DefinitionProp.a.gan.da:
-Noun1. Ideas or information spread to promote
or injure a cause/nation/person etc.2. The spreading of such ideas
Sometimes considered “untruthful” or only telling one side of a story.
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Types of PropagandaThere are 11 Types of Propaganda
1. Assertion2. Bandwagon3. Card Stacking4. Glittering Generalities5. Lesser of Two Evils6. Name Calling7. Pinpointing the Enemy8. Plain Folks9. Simplification (Stereotyping)10. Testimonials11. Transfer
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Assertion Common in advertising and modern
propaganda Enthusiastic or energetic statement presented
as fact, although not necessarily true. They often imply statement needs no
explanation or back up Should be accepted without question E.g.. Anytime an advertiser states that their
product is the best without providing evidence
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ASSERTION See “Mac vs PC” Video
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Bandwagon An appeal for the subject to follow the
crowd Convince people one side is winning
because more people have joined it They will be left out if they do not do
something or buy a certain product Everyone wants to be a winner So many people are on the side,
winning is inevitable.
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BANDWAGON
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Card Stacking Selective omission Only presenting positive information and
omitting information contrary to it Tells you all the good stuff and none of
the side effects Best way to deal with Card Stacking is
to obtain more information
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CARD STACKING
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Glittering Generalities Positive words being used to link the
subject to highly valued concepts Words that demand approval without
thinking E.g. Freedom, honour, glory, patriot They want you to think a subject is
linked to these words
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GLITTERING GENERALITIES
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Lesser of Two Evils Convince us of an idea by presenting it
as the least offensive despite being bad itself
Blaming someone else comes with this Depicted as the only option or path to
take
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LESSER OF TWO EVILS
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Name Calling Not often done in advertising Derogatory language or words that carry
a negative connotation when describing an enemy
Arouse prejudice among the public by labelling the target something that the public dislikes
Sarcasm or ridicule
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NAME CALLING
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Pinpointing the Enemy Simplify a complex situation by
presenting one specific group or person as the enemy
You are asked to view the situation as a clear cut right and wrong
Other factors are left out
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PINPOINTING THE ENEMY
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Plain Folks Convince the public that a leaders views
reflect that of the common people Always working for the benefit of the common
person A speaker will try to use the accent of the
audience or specific jokes/sayings A speaker might use imperfect pronunciation
or stutter and use small words This impresses to the audience sincerity Often used with glittering generalities
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PLAIN FOLKS
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Simplification (Stereotyping) Similar to Pinpointing the Enemy Reduces a complex situation to a clear
cut good and evil situation This technique is used in swaying
uneducated audiences
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SIMPLIFICATION/STREOTYPING
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Testimonials Quotations or endorsements in or out of
context, connecting a famous or respectable person to a product/idea
Connect an agreeable person to an item
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TESTIMONIALS
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Transfer Connected to Testimonials An attempt to make people view a
certain item in the same was as they view another item
Transfer negative feelings from one object to another
Also can be used for positive things
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TRANSFER
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THAT’S ALL FOLKS!!
Propaganda Techniques