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Property Rights inBroadcasting over IP:
Infrastructure and IPRsChris Marsden
Warwick Business School
Phoenix-Center.org
For IvIR 21 September 2001
mailto:[email protected]:[email protected] -
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What is broadband?
Broadband is faster, always-on,richer
Narrowband is up to 128Kb/s (ITUdefn)
Broadband pipes:
Mobile and satellite Fixed copper, cable and fibre Huge sunk costs
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Broadband Services/Speed
Chris Marsden 02 -04-01
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Network
properties
Broadcast Video over IP Infrastructure
Improvements Needed
Bandwidth High
3-6Mb/s
ADSL:
512Kb/s+POTS: 56/33k
Last Mile DSL, Cable, 3G
500-10,000kb/s
Two-way
Interactivity?
Very limited
in MPEG2
ADSL: High
Satellite: Low
High Bandwidth Return Path
Packet Size Huge Low And
Reducing
MPEG4 Standardized 2001
Monitoring NA closed
network
Low But
Increasing
Digital Rights Management
Reassembly NA Good And
Improving
Improved IPv6 Internet
Delivery Consistent Poor But
Improving
Middle Mile Hops Between
CDNs
Cost Low High But
Decreasing
Virtuous Scale Economies
Circle
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Re:Thinking Wireless LANs:I Want my WiFi!
www.re-think.com/knowledge1.htm
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Fixed Broadband
Residential/SOHO/SME duopoly Cable/telecom networks
Digital cable: shared bandwidth? Digital Subscriber Lines (DSL):
VDSL: 10Mb/s+
SDSL: 1.7Mb/s+ ADSL: 512Kbit/s+
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Whys it taking so long?
Stranded costs Copper/ISDN investments written off?
Uncertain revenue streams Is anyone making money off convergence?
Threat to voice 8Kb/s application; UMTS licence costs
Monopoly control? LLU process; leased line costs
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US Market Maturing FastOnline Subscriber Forecast
Over a third of all online homes will subscribe to high speed access by 2004
Million
sofUS
Hou
seholds
Source: The Yankee Group, 2001
5.1
50
9.6
57
14.7
65
20.2
72
26
75
0
10
20
30
40
50
60
70
80
2000 2001 2002 2003 2004
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US Access to Broadband
Satellite-delivered services will also be available to 90% of US homes
36%
46%
62%
73%
77%78%
79%
11%
34%
45%
54%
62%
70%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1999 2000 2001 2002 2003 2004 2005
DSL Cable Modem
% US Households with Access to High Speed Internet Service
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Global DTV Homes (m)
0
50
100
150
200
250
300
350
400
2000 2001 2002 2003 2004 2005
Digital
Interactive
Source: Ovum 2001
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Broadband Take-Up to 2010
IPR Holder Dilemma Example Narrowband Answer
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IPR Holder Dilemma Example Narrowband Answer Loss of Market
Value
International Internet
rights quagmire
Who owns the Olympics in
Germany or Switzerland?
Clear all international
IP rights, or none at all
loss of control over
rights territories
Failure to release
full value from
rights; cannot be
windowed and
leveraged; one
sale equals allPlethora of rights third
parties
UK: Writers Guild; BPI;
Mechanical Rights
Society; BECTU; Equity;
PACT; Musicians Union
Use only pre-cleared
or promotional clips
produced for
marketing purposes
Free content sites
pirating IPRs;
proves value of
experience but not
value from archive
No IP rights pre-1995 Assignment of rights
completely omits on-
demand network delivery
Use post-1995 rights:
no classic content;
rights inflation for
modern properties
All classic archive
lost to IP; over-
valuation of non-
compelling newlycreated content
QoS concerns
prevents release of
VHS and enhanced
formats
Film majors refuse to
release sub-VHS buffered
content; talent refuses to
allow degraded delivery of
product
Close to the edge
delivery using Akamai
and others; MPEG4
permits greater
compression
Only low video
grade content
released:
animation;
pornography; audio
Piracy concerns with
public Internet
DVD code cracked; MP3
solution for video now
possible with DVD
Watermarking (SDMI),
DRM, standardization
initiatives using
BCDForum etc.
IPRs holders refuse
to release content,
editorial integrity
offline e.g. via
DVD
Lack of customer
information prevents
true eCRM value in
exposure of rights
holder property
Advertiser dollars diverted
from authenticated brand-
building experience in
broadcast to anarchic,
identity-theft pronedelivery over public IP
Value in rights hidden;
existing rich media
advertising offers
fractional value of true
rich media
Stakeholders refuse
to cannibalize
existing revenue
sources for low-
gradealternativedespite user
demand