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PROPOSAL 1 GETTING TO YES Slide 2 Proposal 1 Ground Zero 39.2% public support 39.2% yes 17.0% no 43.0% undecided April 14, 2014 4% Slide 3 February 27 th August 1 st 20 statewide news events 9 held in West Michigan Proposal 1: Earned Media HME Incorporated Wyoming Slide 4 Grand Rapids Mayor George Heartwell and Wyoming Mayor Jack Poll, HME Incorporated Battle Creek Police Chief Jim Blocker and Calhoun County Sheriff Matt Saxton John Weiss, Grand Valley Metropolitan Council West Michigan News Events Slide 5 Newspaper Editorial Boards: 16 completed Endorsed by Grand Rapids Press (MLive) Editorial Boards Slide 6 Grassroots Speakers Bureau 68 events Letters to the Editor 318 Coalition: 2,138,738 Slide 7 Digital (Owned) Media Digital (Owned) Media Facebook 222 total posts by campaign 4,734 likes on campaign Facebook page Twitter 511 followers 494 tweets sent by campaign 62,200 tweet impressions over final 28 days Email 27 email blasts sent during campaign Website 98 pages published on campaign website 103,534 pages viewed on campaign website 52,323 unique sessions on campaign website Slide 8 Direct Mail Slide 9 Proposal 1: Paid Media July 5 th August 5 th Radio Advertisements Television Advertisements "Machine "Made "Fifteen "Facts "Hurts" Direct Mail Slide 10 YES! Statewide Votes: 1,246,229 CountyYES Allegan77% Barry73% Kent78% Muskegon73% Ottawa80% YES: 69% NO: 31% Slide 11 Thank you, Grand Valley Metro Council