PROTOTYPEWays to communicate the cultural traceability by using the custumer`s information that the reward’s system of the supermarket Carulla keeps.
PLACEMATPlacemats printed with information about the impacts the production, trasportation and distribution of food have on the environment.
¿Cuanto recorren las frutas para llegar a tus manos?
Naranja 800 Km
Fresa 400 Km
Mora 60Km
¿Cuanto recorren las frutas para llegar a tus manos?Naranja 8
00 Km
Fresa
400 K
m
Mora 80
Km
Del campo a tu plato...¿en cuántos kms?
1 km
2 km
3 km
4 km
5 km
6 km
7 km
AGRICULTOR
CAMPESINOS
TRANSPORTADOR
ACCIONISTAS
ADMINISTRACIÓN
VENTAS
AGRICULTOR
CAMPESINOS
TRANSPORTADOR
ACCIONISTAS
ADMINISTRACIÓN
VENTAS
SCRAPBOOKA publication that contains information on the agricultural products. Thins information includes the impacts food production, tansportation and distribution have on the custumers, on the actors of the supply chain and on the environment.