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Providing Women Producers with the Tools to Manage Risk
Presented by:Margaret Viebrock
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Pullman’s Tractorette School - 1942
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What Do Women Want?
Close to homeWork in small groupsHear from women
just like themSupport networksFocused
conversationsPractical applicationHear about success
& failures
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Keynote Speakers
Successful Business Strategies
Reduce financial risk
Improve marketing Work-Life Balance Labor issues Identify strength &
hire for weaknesses
Market instability
Trini CampbellRiverdog FarmGuinda, CA
“Lettuce Turnip the Beet: A Woman’s Guide to Growing Her Farm”
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Follow-Up Workshops
Cost of Production QuickBooks Balancing
Competing Commitments
HR Workshop: Legal Farm Interns
Succession Planning
Forming Networks
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What Women Said They Did…
10 Month Follow-up
Developed a business plan
Identified my risks Use government
programs Improved interview
process Clarified my vision Purchased insurance Followed my action
plan Improved my
bookkeeping Plan for working capital
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Keys to Success …
Find out what is important to women producers
How do they want to learn? Offer a variety of learning formats Fully engaged planning team Marketing – commodity involvement Constant Contact Brown Paper Tickets