Creating Winning Dashboards and Analytics
for AssociationsMay 23, 2012
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
Company Overview Proximo Consulting Services is an
information technology services firm We specialize in data – from collection to
processing to reporting Our products and services are used by
companies in many verticals to maintain information that is necessary to run their organizations
Founded in 1997 New York, Atlanta, DC, and LA
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
Some Clients
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
Data vs. Information Data is what everyone has – usually more
than you know what do with Information is what you need
◦ Business intelligence◦ Profiling◦ Predictive Modeling◦ Information can be monetized
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
Data is Where You Start You need your data to be good! Data needs to be available
◦ If it’s in the organization and not accessible, it’s useless
Data needs to be reliable◦ Bad data leads to bad intelligence
Data needs to be complete◦ You’ll only know a part of the whole truth
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
How can I use my Data? There are many ways to turn data into
Intelligence◦ Simple Reporting ◦ Dash Boarding◦ Profiling◦ Statistical Analysis◦ Predictive Modeling◦ Alerts
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
Simple Reporting Standard (“canned”) Reports Ad-Hoc Reports Characteristics
◦ Tells you the basics◦ Easy to use◦ Used when
you know what you need
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Dash Boarding
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Member Association Dashboard
Demo
Proximo Consulting Services, Inc.ConfidentialCopyright 2012
Benefits of Business Intelligence Efficiency
◦ Staff time required Accuracy
◦ Knowing everyone sees the same enterprise data Monetizing Your Data
◦ Increase member conversion rates◦ Decrease member churn rates◦ Meeting attendance◦ Improving performance of campaigns
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Questions & Answers
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For more information contact:
David RicciardiPresidentProximo Consulting Services, [email protected] ext 318NYC | ATL | DC | LA
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