Download - PRSA Travel & Tourism 2010
Tips, Tricks and Apps To Save Time (& Sanity)
PRSA Travel & Tourism 2010
CONTACT INFORMATION
Johna BurkeBurrellesLucewww.BurrellesLuce.com@GoJohnaB
Angela BerardinoTurner [email protected]
PR TIP:PROTECT YOUR BRAND IN SOCIAL MEDIA
WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
A CAVEAT BEFORE WE BEGIN• Tools are only as good as the strategy that drives
them.• You don’t need to be everywhere. Learn to simplify.• Be a ruthless editor. Stick to the content and
channels that are working for you. • Ego check: Balance your personal brand and your
company/client brand.• There are some tremendous “How To” guides online.
YouTube can be a great resource.
AGENDA
• Getting Organized
• Everyday Tools
• Social CRM• Geolocation
ORGANIZATIONAL APP:
• Evernote is a note-taking application; notes can be taken from your desktop, online, phone.
• Each “note” can be either text, an image, a file, audio, etc.
• Web clipping• Even text which shows up in a photograph is
searchable via Evernote’s OCR technology• All of it is searchable & cloud-based
EVERNOTE
HOW I USE IT• A single account connects my PC, Mac and
iPhone. I use Firefox plugin for one-click adds.• Clip online articles• Take notes• Organize pics of ideas, business cards and
receipts• Sign up for the blog/newsletter
ORGANIZATIONAL APP: GOOGLE READER
• Free!• Aggregates RSS feeds into one location• Allows you to build folders for organization• Tracks what content you are reading/sharing
and what content you aren’t. Clean it out at least once per month.
• 50+ Firefox Extensions for Google Reader
HOW I USE IT• Share articles with my team
and colleagues• Share articles with Twitter,
LinkedIn and other networks (in one click if you alter settings)
• Favorite articles, custom tags• Spot trends• Track media or brands that I
want to connect with• Create RSS feeds for key
Twitter accounts
EVERYDAY TOOLS: BROWSERS
• Firefox & Google Chrome• Third Party Plugins
o Evernoteo StumbleUpono Shareholico ScreenGrabo TwitThat o Better Gmail 2o AdBlock Plus
TIPS: FACEBOOK
• Create groups; determine privacy settings by group• PR 101: Nothing is off-the-record
(i.e., nothing is totally private on Facebook) • Pay attention to B-days; 10 Minutes every morning
to send a note• Reclaimprivacy.org
TIPS: TWITTER
• Use TweetDeck for more than Twitter; can add Facebook, LinkedIn, Foursquare, Google Buzz feeds – and use filters.
• Create MVP lists of media or influencers you want to follow more closely; spend the time to sort.
• Watch/follow trends, or conversations with Hashtags
• Hootsuite is great for teams managing accounts
TWITTER QUICK TIPS• @helpareporter• #mediarelations• #PR• #Pradvice• #Travel• #Deals• Reporters and bloggers
MUCKRACK.COM
TWEEPSEARCH.COM
TIPS
• Ping.fm updates multiple accounts (LinkedIn, Facebook, Twitter) with one post
• Posterous is a mini-blog, pulling from lots of sources• Tumblr is a really easy blog platform with strong
google app ties• Stumble link with su.pr “traffic builder”• Amplify is where micro-blogging and blogging meet
SOCIAL CRM: GIST
• Online service that connects your inbox – and all contacts - to their social media activities
• Combines Outlook or Gmail communication, online address book, LinkedIn contacts, and Twitter and Facebook networks to create an intelligent dashboard view of your connections.
• Shows news, posts, links, documents you have shared. Prioritizes contacts.
TRICK: MAP MASHUP• Use online content to create dynamic, customized
maps• Media itineraries• Themed pitches• Bing (with Silverlight): choose different map types, all
of which display simplified and easy-to-read maps: American, European, Sketchy and Treasure, which looks like a pirate map.
TOOLSFREE• Addictomatic• Socialmention.com• Howsociable.com• ReclaimPrivacy.org
NEXT WAVE OF SOCIAL NETWORKING TRENDS
• Location• Platforms: Mobile, etc.• Video: One-take• Social Search• Virtual Collaboration• Cloud Computing
EXECUTE A MOBILE PR STRATEGY THAT WORKS AND WON'T BREAK THE BANK
• Key channel - Mobile will be the main platformo Developing content/messages differso More people browse than search o Advertising real estate being defined
• Influencers can be reached 24*7• Be ‘on call’ to respond to clients needs• Implement real time crisis management• Leverage ‘Geo-Location’
MORE MOBILE…• Integrate different media types• Eventually will require more than text• Understand what format your client likes• Augmented Reality
o QR Codeso Kaywao Stickybits
• Html5
ALL FEEDBACK NOT CREATED EQUAL
TARGET YOUR EFFORTS
Q&A TIME
CONTACT INFORMATION
Johna BurkeBurrellesLucewww.BurrellesLuce.com@GoJohnaB
Angela BerardinoTurner [email protected]
