Download - PRSSA Presentation
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Creating and Maintaining a Strong Online Presence
Presentation by:
Sarah Tharp
Director of Online Marketing, Brain Host
@stharp14
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• SEO• Personal Online Reputation• Reputation Management for Clients• Case Study• Advice O
verv
iew
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About Me
• Graduated from Ohio University in 2011 with a Bachelor of Science in Journalism
• Started at Brain Host 2 weeks after graduation as a Social Media Manager
• Currently the Director of Online Marketing for Brain Host
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• Web hosting company based in Akron, OH• Young, tech startup company • 75+ employees• Hosts over 180,000 websites
Bra
in H
ost
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What is Web Hosting?B
rain
Hos
t
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SE
O
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• Stands for Search Engine optimization
• Process of getting traffic from the “organic” listings on search engines
• Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users
• Importance of keywords
SE
O
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Have You Ever Googled Yourself?
SE
O
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Per
sona
l Onl
ine
Rep
utat
ion
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Perks of a Personal Website
• Best chance of ranking first for your name• Broaden your skill set• Resume, writing samples and personal
information all in one place• Say goodbye to generic email addresses
Per
sona
l Onl
ine
Rep
utat
ion
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• 59% of hiring managers are influenced by your online reputation (The Green Internet Group)
• 70% percent of company recruiters said they'd rejected applicants based on information they found online (Microsoft Study 2010)
• Almost 9 /10 hiring professionals said a positive online reputation could boost an applicant's chances (Microsoft Study 2010)
Per
sona
l Onl
ine
Rep
utat
ion
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Examples
• http://davelee.me/• http://www.rachelyouens.com/• http://www.pohsiteng.com/• http://www.alexandermunk.com/• http://dotmick.com/• http://joannalord.com/• http://www.professorcraigdavis.com/#!
Per
sona
l Onl
ine
Rep
utat
ion
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Other Sites to Claim
• http://flavors.me/• https://brandyourself.com/• http://about.me• http://www.quora.com/ *Google loves• http://cuttings.me/• http://pressfolios.com/• LinkedIn with vanity URL
Per
sona
l Onl
ine
Rep
utat
ion
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Per
sona
l Onl
ine
Rep
utat
ion
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• WordPress.com vs. WordPress.org• Started as just a blogging system• Has evolved to be used as full content
management system• Thousands of plugins, widgets and themes
Wor
dPre
ss
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Runs on WordPressW
ordP
ress
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Wor
dPre
ss
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Wor
dPre
ss
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“Customers complain; Competitors lie;
Haters hate.” –Arienne Holland
SE
O &
Rep
utat
ion
Man
agem
ent
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Knowledge of SEO is Imperative for Every PR Professional to Have.
• Reputation Management• Brand Awareness• Event Planning• Fundraising
SE
O &
Rep
utat
ion
Man
agem
ent
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American Apparel C
ase
Stu
dy
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Cas
e S
tudy
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Cas
e S
tudy
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Cas
e S
tudy
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Cas
e S
tudy
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• SEO has an important role in reputation management, as it can push down negative results.
Cas
e S
tudy
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How Scripps Prepared Me for Life in the “Real World”
• Writing skills• Relevant projects• Internships• Bobcat “safety net”• Work Ethic
Adv
ice
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• Be proactive while still in school.• Never think that you know less or under qualified.• Work on your personal presentation – online and offline.• You can’t get fired from college. Test everything here. • Go to career fairs, networking events, parties. Be as social
as possible. You never know who you are going to meet or when you’ll see them down the road.
• Many companies hire for personality. Don’t be afraid to show yours.
• Eagerness to learn trumps experience for entry level positions.
Adv
ice
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Que
stio
ns
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• Email: [email protected]• Twitter: @stharp14• Website: www.sarahtharp.com
• www.sarahtharp.com/bobcat– 50% off hosting with coupon code BOBCAT– Presentation, coupon information and extra
resources
Con
tact
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Image Credit
• http://www.createafreewebsite.net/• http://mashable.com/
Imag
e C
redi
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