Download - Pscf uia hardware show
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Mary Juetten, Founder & CEOPractice Safe Crowdfunding™: Raise money while Protecting your Ideas
May 5th, 2014UIA – National Hardware Show
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Inventors’ World
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Innovation Capture is Hard
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Got Intellectual Property?Why Care…
• IP theft costs US companies $250 billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20% protected IP after 1st year
• IP is most valuable asset and not on your Balance Sheet
• Exclude competition; Attract investment (incl. crowdfunding); Leverage & license
• Avoid IP loss, infringement, or business failure
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
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What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
NO legal advice provided!
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IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.
• Trade secrets are the easiest to protect because there is no registration.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell.
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Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
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Summary
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
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Strategies:1.ID IP 2.Protect IP
WHY WHO
WHAT
WHEN
WHERE
✔
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WHO: IP Ownership Challenges
• Multiple Inventors• Who you are? Employee of another company• Proper Assignment of IP Rights – personal versus
company• Assume that Ownership automatically extends outside
the US
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• Date of Idea/Invention (First to Invent First INVENTOR to file)
• Date of Use• Date of Filing• Date of Conversion• Renewals
WHEN: Key Dates to Remember
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• Idea• URL• Name• Know how• Employees• Contractors
WHAT: Business Plan/Funding Presentation
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Strategies to Protect IP
• Do it Yourself:– USPTO.gov– Copyright.gov
• Hire a Professional:– Attorney, Consultant, Legal
Zoom, Rocket Lawyer
• Secrets:– Notary, IP Vault, Copyright software
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• Inventor• Website • Software• Restaurant• Traklight!
`
Case Studies
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3. PICK A PLATFORM
• REWARDS BASED:Kickstarter Indiegogo How it works online!
• FEDERAL EQUITY BASED:Not yet legal Online Business Planning
OTHER:Angel List, Lending Club, Georgia CF
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GET READY NOW
Federal Securities Equity is not yet Legal
Create a Pipeline
Same steps as other Financing Sources
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EQUITY is not Easy
Requirements include:
Business Plan
Financial Statements
Background Checks
Valuation
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REWARDS
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
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STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
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CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Start working on this
before you launch your
campaign.
Traklight blog
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Case Study: Lessons Learned
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What they do.
• Genetic Art– Ts– Portraits
• Channels– Obsessed pet owner– Animal organizations
• Convert Steel shipping containers into medical clinics
• Cooling/Heating installed• Most of medical equipment
needs/electric and sink• Durable• Quickly Installed
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Seriously?... Try again?
• Lessons learned• New plan of action• New cause• New business
opportunity
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The new plan.
• Pre-Selling• HEAVY PR
– Social Presence– Local media
• Partnering• Get it in writing• New rewards structure• SCHEDULE
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Results?!
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ONLINE
Campaign
Business Plan
Projections
`
STEP 5: CREATE PITCH
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Ignorance is NOT a Defense
Be Careful:
Video
Copy
Business Plans
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READ READ READ
Read License & Permission to Use
Check out CreativeCommons.org
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Questions?
Mary Juetten
@traklight @maryjuetten
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ