Download - Public Relations group project
SCHOOL SHOOTING STANDING PLAN
Research
UNF website code red campus alert system, victim assistance, UNF911.org, campus safety guide, emergency response plan, preparation for active shooter
Think, plan, prepare- survive! Statistics http://www.unf.edu/uploadedFiles/sa/
police/2009UPDCrimeStats.pdf
Key Publics
Students Employees Parents
Objectives
Increased security/ alliance with UPD Awareness (UNF public awareness of
on campus shooting plan, “Code-red emergency phone)
Complete student body awareness by December 2012
Action (proactive students, get involved)
Strategies and Tactics
Orientation Mandatory freshman and transfer student orientation
seminar held by UPD Q&A held by UPD for students and parents
UNF bookstore Bookmarks stapled to receipt explaining what to do in
code red. Optional pamphlets with more information for staff
and students T-shirts for bookstore employees- catchy phrase
Social Media Student update e-mail Blackboard link
Orientation
Raise awareness at the freshman orientation
Have an officer speak personally at orientation
Hand out flyers
Have orientation aides mention the awareness
UPD Officer Appearance
Reserve a section of the orientation for an officer
Make the message clear and concise so the students and professors do not lose interest
Flyers upon entrance/exit
Print out brief brochures to each person attending orientation
Hand out to parents and future students
Swoop Squad
Have the members of the “swoop squad” mention the awareness program when speaking to incoming students and their families
Equip them with the handouts and information about the program
Social Media
Strategy: Extend media
outreach for broader impact through social media networks
Create mandatory online agreement form
Provide direct link to critical information for students and staff
Social Media Tactics
Create Twitter and Facebook pages promoting shooting safety protocols Have pages linked to
other UNF pages Create updatable safety
tab on blackboard with important links and information
Put a hold on student account until acknowledgement of school standing plan is made.
UNF Bookstore
Bookmarks stapled to receipts explaining simple guidelines for a campus “Code Red.”
UNF Bookstore
T-shirts for the bookstore staff that will make students inquire about the meaning.
UNF Bookstore
Pamphlets that can be optionally picked up in the bookstore and in campus offices like ACE and One Stop.
A pamphlet for staff and a separate pamphlet for students
Evaluation (feedback)
Focus group Content analysis (media exposure/
student exposure) Campaign tracking survey