![Page 1: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/1.jpg)
Public Relations:Lecture Four
Public Relations And Management
![Page 2: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/2.jpg)
Public Relations In Strategy Making
The main role of the leader of organization and its senior
managers is to provide vision and direction.
Effective organizations have a sense of purpose.
![Page 3: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/3.jpg)
Cont. They know where they are going
and they know how to get there. Whatever the type of
organization, successful ones have a strategy that determine long-term
direction and the scope of the operations
![Page 4: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/4.jpg)
Cont.To a layman, certainly, strategy
may be seen as the means by which objectives are pursued and obtained overtime, or in its simplest terms, the way you get
what you want.
![Page 5: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/5.jpg)
Cont.The concept of “strategy” is
derived from a Greek word, stratos (army) and ago (leading).
Stratogos referred to an Army General during the age of
Athenian democracy.
![Page 6: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/6.jpg)
Cont. The contribution that public relations can make to the strategy-making process
is twofold: First, it helps to collect and interpret information from the social environment so that strategic decisions can be made. Second, the communication of the
strategic vision.
![Page 7: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/7.jpg)
The Roles of Public Relations Practitioners
The communication technician:This often highly skilled individual
who carries out communication programs and activities such as writing news releases, editing
magazines and developing websites.
![Page 8: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/8.jpg)
Cont. The communication Manager:
Communication managers play different roles like:
The expert prescriber: the expert prescriber researches and defines
public relations problems, develops programs and implements them.
![Page 9: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/9.jpg)
Cont.The communication Facilitator:
these individuals act as go-betweens; interpreting, mediating
and keeping open two way communication between an organization and the public.
![Page 10: Public Relations: Lecture Four Public Relations And Management](https://reader035.vdocument.in/reader035/viewer/2022081802/5a4d1b717f8b9ab0599b5431/html5/thumbnails/10.jpg)
Cont.The problem-solving facilitator:
Problem-solving facilitators are perceived to be skilled at helping
others in analysis and solution finding and as such are invited into
the decision making coalition.