Put A Stopper In Your Survey Abandonment

Rates

Imagine 1000 people have started to answer your important survey…

…but only 600 actually completed it!

Some tips and tricks to increase the chances of respondents completing your survey…

Survey Length

The longer the survey, the higher the abandonment rate

• Customer feedback surveys shouldn’t take more than 5 minutes

• 6 – 10 minutes can be an acceptable length

• Longer than 11 minutes will likely increase your abandonment rates.

Question Types

Easiest questions to answer are quantities questions

Try to use questions types such as:

• Multiple Choice• Ratings• Rankings

Keep questions simple and answer choices to a minimum

Wording & Language

• Make questions as short as possible

• Avoid using technical jargon

• Do not to use leading questions

Relevance

If you don’t need to know the answer to a question, don’t waste your respondent’s time by asking!

• Use branching questions

• Send your survey to the relevant audience only

Incentives

• Positive effect on your abandonment rates when used the right way

• More likely to complete your survey rewarded

• Make incentive relevant to your survey topic or company vision and goals.

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