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A GLOBAL VIEW OF MOBILE ADVERTISING:Quarter 3, 2011 Report
InMobi Mobile Insights - Network Data
Global Report
Release date: October 25th, 2011
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ABOUT THE RESEARCH
Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165
markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and abroad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research:
1. Help educate the market. Statistics and information about the state of mobileadvertising are lacking in most regions of the world.
2. Track consumer opinions regarding mobile advertising. With any emergingmedium, the consumer perspective is critical to overall market success. We see
a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improveinformation quality ongoing. As a global independent company, we valuepartnerships that will strengthen our understanding of the market. Researchers,
thought-leaders, and analysts are encouraged to contact us and apply for full
partner access.
Contact Informationwww.inmobi.com/research
Twitter: @inmobi
Beginning July 2011, InMobi is moving towards
quarterly data views which will highlight broader
industry trends and provide an overview of the
global mobile advertising market.
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CONTENTS
2 About the Research3 Contents
4 Network Data: Specifications & Representation
5 Global Topline
6 9 Global OS Share, Manufacturer Share, Top Handsets and Summary
10 - 14 Africa - Regional Profile
15 - 19 Kenya Market Profile
20 - 24 Nigeria Market Profile
25 - 29 South Africa Market Profile
30 - 34 Asia Pacific Regional Profile
35 - 39 Australia Market Profile
40 - 44 China Market Profile
45 - 49 Hong Kong Market Profile50 - 54 India Market Profile
55 - 59 Indonesia Market Profile
60 - 64 Japan Market Profile65 - 69 Malaysia Market Profile70 - 74 Singapore Market Profile
75 - 79 Taiwan Market Profile
135 Measures and Term Definitions
136 Next Steps
InMobi Global Research Contents
80 84 Central & South America Regional Profile
85 89 Europe Regional Profile
90 94 France Market Profile95 99 Germany Market Profile
100 104 Italy Market Profile105 109 Spain Market Profile
110 114 United Kingdom Market Profile
115 119 Middle East Regional Profile
120 124 North America Regional Profile125 129 Mexico Market Profile
130 134 USA Market Profile
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NETWORK DATA
Data in this report are sourced from our global mobile advertising network which served 138.4 billionimpressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in
September, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows: Global Available Impressions in Quarter 3, 2011: 138.4 billion
Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 131 countries with over 10 million impressions per month
Base Measure: Available Impressions
Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011)
Comparisons: Q3 2011 versus Q2 2011
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix:As with any ad network, market representation is a function of the publisher mix. We have over
5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.
Specifications
Representation
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GLOBAL
Android OS gained 7.2 share points and surpassed both the leading operating systems,
Nokia and Symbian.
" Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OSs on theInMobi network over the past quarter.
" Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impressionshare.
Global OS Share: Q3 2011
Available Impressions
22%
18%
18%
11%
10%
21%
Android
Nokia OS
Symbian OS
iPhone OS
RIM OS
Others
OS Impressions % Share Pt. Chg
Android 31,095,406,496 22.5% +7.2
Nokia OS 25,183,777,402 18.2% -1.8
Symbian OS 24,348,191,250 17.6% -1.5
iPhone OS 15,222,377,217 11.0% -3.8
RIM OS 13,269,885,290 9.6% +3.6
Others 29,231,388,297 21.1% -3.7
Source: InMobi Mobile Insights Network Research, Q3 2011
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GLOBAL
Global Manufacturer Share: Q3 2011
Available Impressions
36%
18%
11%
10%
6%
6%
4%
3%
1%
6% Nokia
Samsung
Apple
RIM
HTC
SonyEricsson
LG
Motorola
DoCoMo
Others
Manufacturer Impressions % Share Pt. ChgNokia 49,491,045,378 35.8% -3.2
Samsung 24,747,590,276 17.9% +3.1
Apple 15,222,377,217 11.0% -3.8
RIM 13,269,885,290 9.6% +3.6
HTC 8,190,274,125 5.9% +0.9
SonyEricsson 7,872,153,468 5.7% -1.5
LG 5,700,658,465 4.1% +0.1
Motorola 3,648,747,769 2.6% -0.5
DoCoMo 1,962,380,787 1.4% +1.3
Others 8,245,913,176 6.0% +0.1
Nokia holds the top manufacturer spot by global ad impressions, holding a commanding35.8% share of impressions.
" Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category." Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5
major manufacturers
Source: InMobi Mobile Insights Network Research, Q3 2011
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GLOBAL
Global Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 39.0% 35.8% -3.2Samsung 14.8% 17.9% +3.1
Apple 14.8% 11.0% -3.8
RIM 6.0% 9.6% +3.6
HTC 5.0% 5.9% +0.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 15.3% 22.5% +7.2
Nokia OS 20.0% 18.2% -1.8
Symbian OS 19.1% 17.6% -1.5
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 104,334,888,661 138,351,025,951 32.6%
Smartphone 39,314,783,903 59,979,601,147 52.6%
Advanced 65,020,104,758 78,371,424,804 20.5%
Mobile Web 86,948,843,684 109,314,697,724 25.7%
App 17,386,044,977 29,036,328,227 67.0%
" The InMobi global network grew by over 34billion impressions over the past quarter.
"The 52.6% growth in smartphone adimpressions and 67% growth in applicationads points towards increasing consumeradoption of smartphones and the popularity ofapplications.
" Among the top 3 operating systems, onlyAndroid managed to gain share points (+7.2).
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 3.5% 4.1% +0.7
RIM BlackBerry 8520 2.4% 3.0% +0.6
Nokia 6300 2.2% 1.8% -0.4
Nokia 5233 1.4% 1.7% +0.3
RIM BlackBerry 9800 0.5% 1.7% +1.2
Nokia 3110c 2.0% 1.5% -0.5
Apple iPod Generation IV 1.0% 1.5% +0.5
Apple iPad I 1.2% 1.4% +0.2
HTC 001HT 0.0% 1.4% +1.3
Nokia C3-00 1.3% 1.3% +0.0
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Global
DevelopmentIndex
Total 12,238,229,301 15,405,299,486 25.9% n/a
Smartphone 1,915,598,390 2,658,001,592 38.8% 43
Advanced 10,322,630,911 12,747,297,894 23.5% 168
Mobile Web 12,182,801,767 15,289,194,509 25.5% 126
App 55,427,534 116,104,977 109.5% 4
AFRICA SUMMARY
Africa mobile impressions grew by26% over the past quarter on theInMobi network.
" InMobi now serves over 15.4 billionimpressions per quarter in Africa. Thevolume of mobile impressions in Africasignifies the reach mobile devices can offerlocal, regional and global brands.
The majority of impressions inAfrica are on Advanced phones,
with a 23.5% growth rate thisquarter.
" While Smartphones make up a smallerpercentage of impressions in this market,they have a faster growth rate thanAdvanced phones
Impressions on Apps more than
doubled this quarter, but still makeup a small percentage of totalimpressions.
" As Smartphone penetration increases Appimpressions will likely increase in this market
Africa Regional Profile: Q3 2011
Source: InMobi Mobile Insights Network Research, Q3 2011
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AFRICA
The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM
with 5% of impressions.
" Nokia and Symbian combined make up about 61% of impressions in this market." Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.
Africa OS Share: Q3 2011
Available Impressions
38%
24%
5%
2%
1%
31%
Nokia OS
Symbian OS
RIM OS
Android
iPhone OS
Others
OS Impressions % Share Pt. Chg
Global
Development
Index
Nokia OS 5,778,165,075 37.5% +0.1 206
Symbian OS 3,664,100,634 23.8% -0.6 135
RIM OS 780,553,970 5.1% +1.4 53
Android 253,427,774 1.6% +0.9 7
iPhone OS 178,427,370 1.2% +0.3 11
Others 4,750,624,663 31% -2.1 n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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AFRICA
Africa Manufacturer Share: Q3 2011
Available ImpressionsManufacturer Impressions % Share Pt. Chg
Global
Development
IndexNokia 9,419,142,057 61.1% -0.5 171
Samsung 2,873,570,619 18.7% -0.8 104
SonyEricsson 840,392,701 5.5% -0.5 96
RIM 780,553,970 5.1% +1.4 53
LG 540,956,049 3.5% +0.2 85
Motorola 198,131,866 1.3% -0.3 49
Alcatel 186,146,673 1.2% +0.2 412
Apple 178,427,370 1.2% +0.3 11
Others 387,978,181 2.5% -0.1 n/a
Manufacturer share in Africa remained generally consistent with last quarter." Nokia and Samsung make up about 80% of impressions in Africa.
61%19%
5%
5%
4%1%1% 1%3%
Nokia
Samsung
SonyEricsson
RIM
LG
Motorola
Alcatel
Apple
Others
Source: InMobi Mobile Insights Network Research, Q3 2011
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AFRICA
Africa Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg
Global
Development
Index
Nokia 6300 546,133,066 3.5% -0.2 196
RIM BlackBerry 8520 491,231,271 3.2% +0.8 107
Samsung SGH E250i 427,096,077 2.8% -0.5 813
Nokia 3110c 396,140,307 2.6% -0.5 169
Nokia N70 375,307,776 2.4% -0.5 209
Nokia 1680c 348,055,699 2.3% -0.3 569
Nokia N73 302,482,323 2.0% -0.1 156
Nokia N2700 Classic 289,869,535 1.9% +0.5 205Nokia C1-01 285,815,959 1.9% +0.9 147
Nokia 6120c 276,084,936 1.8% +0.1 221
Nokia C3-00 266,983,514 1.7% +0.6 129
Nokia 5130 264,901,876 1.7% +0.3 191
Samsung SGH-E250 247,225,741 1.6% -0.4 549
Nokia E63 226,946,956 1.5% +0.0 133
Nokia X2-01 216,502,125 1.4% +1.4 164
Nokia devices dominate the list of top device models
" No single device stands out with high share
Source: InMobi Mobile Insights Network Research, Q3 2011
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AFRICA
Africa Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 61.6% 61.1% -0.5Samsung 19.5% 18.7% -0.8
SonyEricsson 6.0% 5.5% -0.5
RIM 3.7% 5.1% +1.4
LG 3.3% 3.5% +0.2
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 37.4% 37.5% +0.1
Symbian OS 24.4% 23.8% -0.6
RIM OS 3.7% 5.1% +1.4
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 12,238,229,301 15,405,299,486 25.9%Smartphone 1,915,598,390 2,658,001,592 38.8%
Advanced 10,322,630,911 12,747,297,894 23.5%
Mobile Web 12,182,801,767 15,289,194,509 25.5%
App 55,427,534 116,104,977 109.5%
Top Countries within Region: % Share of Available
Impressions
Q3 2011 Pt. Chg
Nigeria 21.6% +2.4
South Africa 20.3% -0.9
Egypt 11.6% -0.8
" InMobis Africa network grew by about 26% in Q3." Growth rates were highest among Smartphones and Apps, however most impressions in theregion are delivered via Advanced phones and Mobile Web." Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates." The Nokia and Symbian platforms dominate the market; RIM OS is a distant third.
Source: InMobi Mobile Insights Network Research, Q3 2011
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KENYA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 769,638,223 1,100,547,972 43% n/a n/a
Smartphone 58,098,972 86,655,395 49% 46 20
Advanced 711,539,251 1,013,892,577 42% 116 192
Mobile Web 766,786,917 1,094,925,971 43% 100 126
App 2,851,306 5,622,001 97% 68 2
Source: InMobi Mobile Insights Network Research, Q3 2011
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54%
7%2%
37%
Nokia OS
Symbian OS
Android
Others
KENYA
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia OS 594,838,439 54.0% -0.2 144 297
Symbian OS 80,509,945 7.3% -0.8 31 42
Android 23,166,845 2.1% +0.9 128 9
Others 402,032,744 36.5% +0.2 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 674,692,566 61.3% -1.0 100 171
Samsung 185,467,141 16.9% +0.8 90 94
Alcatel 111,589,453 10.1% +1.1 839 3459
SonyEricsson 44,416,524 4.0% -0.7 74 71
Huawei 29,655,341 2.7% +0.9 565 367
LG 15,289,429 1.4% +0.1 40 34
Motorola 15,089,632 1.4% -0.7 107 52
Others 24,347,885 2.2% -0.5 n/a n/a
61%17%
10%
4%
3%1%1%
2%
Nokia
Samsung
Alcatel
SonyEricsson
Huawei
LG
Motorola
Others
KENYA
Manufacturer Share: Q3, 2011
Available Impressions
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KENYA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 1680c 170,525,902 15.5% -1.8 686 3904Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326
Samsung C3010 34,352,019 3.1% +0.6 777 608
Nokia 2600c 33,613,288 3.1% -0.3 219 681
Nokia C1-01 31,968,071 2.9% +1.4 157 230
Nokia 3110c 22,465,930 2.0% -0.3 79 134
Nokia X2-01 21,527,490 2.0% +2.0 139 229
Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429
Nokia 2630 20,931,865 1.9% -0.2 180 591Nokia 6070 20,320,713 1.8% -0.3 210 772
SonyEricsson K700c 19,677,750 1.8% -0.3 230 871
Nokia 2760 16,710,349 1.5% -0.1 274 1179
Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981
Nokia 2626 16,083,089 1.5% -0.1 163 390
Nokia C3-00 15,526,470 1.4% +0.1 81 105
Nokia N2220s 15,030,215 1.4% +0.1 397 1466
Samsung SGH-E250 14,728,421 1.3% -0.1 83 458Nokia 6300 14,694,517 1.3% -0.2 38 74
Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858
Nokia 6020 13,436,294 1.2% -0.2 165 599
Samsung SGH E250i 13,344,187 1.2% -0.1 44 356
Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377
Nokia 5130 12,755,662 1.2% +0.1 67 129
Huawei U3100 12,344,241 1.1% +0.4 652 4,972
Source: InMobi Mobile Insights Network Research, Q3 2011
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KENYA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 62.4% 61.3% -1.0
Samsung 16.1% 16.9% +0.8
Alcatel 9.0% 10.1% +1.1
SonyEricsson 4.8% 4.0% -0.7
Huawei 1.8% 2.7% +0.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 54.3% 54.0% -0.2
Symbian OS 8.1% 7.3% -0.8
Android 1.2% 2.1% +0.9
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 769,638,223 1,100,547,972 43%Smartphone 58,098,972 86,655,395 49%
Advanced 711,539,251 1,013,892,577 42%
Mobile Web 766,786,917 1,094,925,971 43%
App 2,851,306 5,622,001 97%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 1680c 17.3% 15.5% -1.8
Alcatel OT 305 8.4% 7.2% -1.2
Samsung C3010 2.5% 3.1% +0.6
Nokia 2600c 3.4% 3.1% -0.3
Nokia C1-01 1.5% 2.9% +1.4
Nokia 3110c 2.3% 2.0% -0.3
Nokia X2-01 0.0% 2.0% +2.0
Alcatel OT-306X 0.0% 1.9% +1.9
Nokia 2630 2.1% 1.9% -0.2
Nokia 6070 2.2% 1.8% -0.3
Source: InMobi Mobile Insights Network Research, Q3 2011
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64%
17%
1%
18% Nokia OS
Symbian OS
RIM OS
Others
NIGERIA
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia OS 2,125,455,284 63.9% +0.8 170 351
Symbian OS 580,950,924 17.5% +2.0 73 99
RIM OS 35,069,975 1.1% +0.5 21 11
Others 584,723,153 17.6% -3.2 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 2,703,406,370 81.3% +2.7 133 227
Samsung 238,609,447 7.2% -0.4 38 40
SonyEricsson 156,991,429 4.7% -1.6 87 83
LG 103,240,328 3.1% +0.5 88 75
RIM 35,069,975 1.1% +0.5 21 11
Others 88,881,788 2.7% -1.7 n/a n/a
81%
7%
5%
3%1%
3%
Nokia
Samsung
SonyEricsson
LG
RIM
Others
NIGERIA
Manufacturer Share: Q3, 2011
Available Impressions
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NIGERIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
DevelopmentIndex
Global
DevelopmentIndex
Nokia 3110c 173,352,450 5.2% -1.1 203 342
Nokia C1-01 152,435,984 4.6% +1.8 247 363
Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480
Nokia X2-01 118,704,446 3.6% +3.6 254 417
Nokia 2600c 114,255,330 3.4% -0.6 246 766
Nokia 5130 113,502,944 3.4% +0.1 198 379
Nokia 2626 109,687,692 3.3% -1.0 368 880
Nokia 6300 105,798,655 3.2% +0.3 90 176
Nokia 5200 81,324,913 2.4% -0.3 321 851
Nokia C3-00 79,924,085 2.4% +0.5 139 179
Nokia X2-00 64,149,126 1.9% +0.9 205 403
Nokia 6070 61,292,565 1.8% -0.6 209 770
Nokia N72 60,396,822 1.8% -0.0 215 460
Nokia N2690 58,119,522 1.7% -0.3 230 267
Nokia 1680c 57,868,162 1.7% -0.3 77 438
Nokia 2630 53,548,456 1.6% -0.4 152 500
Nokia 6085 46,244,314 1.4% -0.2 192 635
Nokia N70 44,587,817 1.3% +0.1 55 115
Nokia 6230 43,454,430 1.3% -0.3 188 669
Nokia E63 38,880,886 1.2% +0.1 79 106
Nokia 6230i 36,688,340 1.1% -0.3 95 552
Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663
Source: InMobi Mobile Insights Network Research, Q3 2011
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NIGERIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 78.6% 81.3% +2.7
Samsung 7.6% 7.2% -0.4
SonyEricsson 6.3% 4.7% -1.6
LG 2.6% 3.1% +0.5
RIM 0.5% 1.1% +0.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 63.1% 63.9% +0.8
Symbian OS 15.5% 17.5% +2.0
Others 20.8% 17.6% -3.2
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 2,348,991,191 3,326,199,336 42%Smartphone 234,411,331 358,536,973 53%
Advanced 2,114,579,860 2,967,662,363 40%
Mobile Web 2,345,093,876 3,319,212,215 42%
App 3,897,315 6,987,121 79%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 3110c 6.3% 5.2% -1.1
Nokia C1-01 2.8% 4.6% +1.8
Nokia N2700 Classic 3.8% 4.4% +0.7
Nokia X2-01 0.0% 3.6% +3.6
Nokia 2600c 4.0% 3.4% -0.6
Nokia 5130 3.3% 3.4% +0.1
Nokia 2626 4.3% 3.3% -1.0
Nokia 6300 2.9% 3.2% +0.3
Nokia 5200 2.7% 2.4% -0.3
Nokia C3-00 1.9% 2.4% +0.5
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SOUTH AFRICA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 2,600,880,272 3,133,200,367 20% n/a n/a
Smartphone 658,002,521 897,091,977 36% 147 63
Advanced 1,942,877,751 2,236,108,390 15% 86 144
Mobile Web 2,589,599,327 3,108,789,135 20% 100 126
App 11,280,945 24,411,232 116% 103 4
Source: InMobi Mobile Insights Network Research, Q3 2011
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21%
19%
18%
2%
41%
Nokia OS
RIM OS
Symbian OS
Android
Others
SOUTH AFRICA
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia OS 645,737,857 20.6% +0.4 55 113
RIM OS 581,522,839 18.6% +5.7 366 194
Symbian OS 571,682,906 18.2% -0.3 77 104
Android 62,939,395 2.0% +1.0 122 9
Others 1,271,317,371 40.6% -6.7 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 1,208,351,667 38.6% +0.1 63 108
Samsung 952,018,255 30.4% -5.0 163 170
RIM 581,522,839 18.6% +5.7 366 194
LG 169,768,657 5.4% +0.0 154 132SonyEricsson 105,041,382 3.4% -1.1 61 59
Motorola 35,981,751 1.1% -0.4 89 44
Others 80,515,816 2.6% +0.7 n/a n/a
39%
30%
19%
5%
3%
1%
3%
Nokia
Samsung
RIM
LG
SonyEricsson
Motorola
Others
SOUTH AFRICA
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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SOUTH AFRICA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
DevelopmentIndex
Global
DevelopmentIndex
RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418
Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599
Nokia E63 124,201,292 4.0% +0.0 269 358
RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215
Samsung SGH-E250 76,649,878 2.4% -0.8 152 837
Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648
Nokia 5230 68,796,626 2.2% -0.4 318 385
Nokia C3-00 59,584,934 1.9% +0.5 110 141
Nokia X3-00 58,260,963 1.9% -0.3 168 386
Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549
LG KS360 47,114,448 1.5% -0.5 222 1679
Nokia 1680c 46,509,023 1.5% -0.4 66 374
Nokia 5130 43,249,757 1.4% +0.2 80 153
Samsung GT-C3303 42,633,947 1.4% -0.1 395 135
Nokia X2-01 39,941,995 1.3% +1.3 91 149
Nokia N70 37,825,670 1.2% -0.3 50 104RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96
Nokia X2-00 31,540,720 1.0% +0.3 107 211
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. ChgNokia 38.5% 38.6% +0.1
Samsung 35.4% 30.4% -5.0
RIM 12.8% 18.6% +5.7
LG 5.4% 5.4% +0.0
SonyEricsson 4.4% 3.4% -1.1
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 20.3% 20.6% +0.4
RIM OS 12.8% 18.6% +5.7
Symbian OS 18.6% 18.2% -0.3
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 2,600,880,272 3,133,200,367 20%Smartphone 658,002,521 897,091,977 36%
Advanced 1,942,877,751 2,236,108,390 15%
Mobile Web 2,589,599,327 3,108,789,135 20%
App 11,280,945 24,411,232 116%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
RIM BlackBerry 8520 8.7% 12.5% +3.8
Samsung SGH E250i 9.6% 8.9% -0.7
Nokia E63 3.9% 4.0% +0.0
RIM BlackBerry 9300 2.0% 2.6% +0.6
Samsung SGH-E250 3.2% 2.4% -0.8
Samsung GT S5233A 3.1% 2.3% -0.8
Nokia 5230 2.6% 2.2% -0.4
Nokia C3-00 1.4% 1.9% +0.5
Nokia X3-00 2.1% 1.9% -0.3
Samsung SGH-M620 2.2% 1.7% -0.4
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Global
Development
Index
Total 55,545,803,359 69,468,050,068 25.1% n/a
Smartphone 12,941,942,984 18,370,821,882 41.9% 70
Advanced 42,603,860,375 51,097,228,186 19.9% 135
Mobile Web 51,921,575,696 61,722,250,477 18.9% 112
App 3,624,227,663 7,745,799,591 113.7% 53
ASIA SUMMARY
Asia mobile impressions grew by
25% over the past quarter on theInMobi network.
" InMobi now serves over 69.5 billionimpressions per quarter in Asia. The volume
of mobile impressions in Asia signifies thereach mobile devices can offer local, regionaland global brands.
Mobile ad growth is driven by bothSmartphones and Advancedphones.
" The majority of impressions in this marketare still delivered via Advanced phones.
App impressions more thandoubled in Q3.
" With increased Smartphone adoption Appimpressions will likely continue to growquickly.
Asia Regional Profile: Q3 2011
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ASIA
Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell.
" Nokia remains the largest platform by number of impressions.
Asia OS Share: Q3 2011
Available Impressions
25%
22%
17%
6%1%
29%
Nokia OS
Symbian OS
Android
iPhone OS
RIM OS
Others
OS Impressions % Share Pt. Chg
Global
DevelopmentIndex
Nokia OS 17,313,288,266 24.9% -2.2 137
Symbian OS 15,394,331,395 22.2% -1.1 126
Android 11,544,969,194 16.6% +7.5 74
iPhone OS 4,374,167,713 6.3% -2.7 57
RIM OS 953,434,483 1.4% +0.5 14
Others 19,887,859,017 29% -1.9 n/a
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Asia Manufacturer Share: Q3 2011
Available ImpressionsManufacturer Impressions % Share Pt. Chg
Global
Development
Index
Nokia 32,914,688,286 47.4% -3.4 132
Samsung 14,341,732,589 20.6% +3.7 115
SonyEricsson 5,603,559,323 8.1% -2.3 142
Apple 4,374,167,713 6.3% -2.7 57
HTC 2,083,691,814 3.0% +1.1 51
LG 2,025,246,212 2.9% -0.0 71
DoCoMo 1,142,701,777 1.6% +1.3 116
RIM 953,434,483 1.4% +0.5 14
Nexian 791,918,259 1.1% +0.1 229
Motorola 726,984,844 1.0% -0.0 40
Others 4,509,924,769 6.5% +1.8 n/a
While Nokia impressions declined slightly this quarter, they still make up almost half of
mobile ad impressions in Asia.
47%
21%
8%
6%
3%
3%2%
1%1%
1%
6% NokiaSamsungSonyEricssonAppleHTCLGDoCoMoRIMNexianMotorolaOthers
Source: InMobi Mobile Insights Network Research, Q3 2011
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Asia Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg
Global
Development
IndexApple iPhone 4 2,289,123,772 3.3% +0.8 80
Nokia 5233 2,178,901,734 3.1% +0.7 184
Nokia 3110c 1,895,174,786 2.7% -0.6 179
Samsung GT-C3303 1,494,870,227 2.2% +0.4 213
Nokia C1-01 1,494,540,147 2.2% +0.8 170
Nokia 6300 1,452,414,383 2.1% -0.3 116
Nokia N73 1,190,814,533 1.7% -0.3 136
Nokia N70 1,186,494,885 1.7% -0.4 147Nokia E63 992,788,619 1.4% -0.2 129
Nokia C3-00 969,275,849 1.4% -0.1 104
Nokia N2700 Classic 883,925,461 1.3% -0.0 138
Samsung GT-C3200 883,270,324 1.3% +0.1 223
Nokia X2-01 872,635,281 1.3% +1.3 147
Nokia 7210 827,195,917 1.2% -0.2 204
Nokia 5130 743,332,219 1.1% -0.1 119
Although Apples total share declined slightly, the iPhone 4 delivered the most
impressions in the region.
Source: InMobi Mobile Insights Network Research, Q3 2011
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Asia Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 50.8% 47.4% -3.4Samsung 16.9% 20.6% +3.7
SonyEricsson 10.4% 8.1% -2.3
Apple 9.0% 6.3% -2.7
HTC 1.9% 3.0% +1.1
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 27.1% 24.9% -2.2Symbian OS 23.3% 22.2% -1.1
Android 9.2% 16.6% +7.5
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 55,545,803,359 69,468,050,068 25.1%Smartphone 12,941,942,984 18,370,821,882 41.9%
Advanced 42,603,860,375 51,097,228,186 19.9%
Mobile Web 51,921,575,696 61,722,250,477 18.9%
App 3,624,227,663 7,745,799,591 113.7%
Top Countries within Region: % Share of Available
Impressions
Q3 2011 Pt. Chg
India 47.0% +3.3
Indonesia 18.8% -4.4
Vietnam 6.6% -2.2
Japan 6.4% +0.9
China 3.2% +1.2
Bangladesh 3.1% +0.2
" InMobis Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones." Android impressions increased by 7.5 points, widening the gap with Apple OS.
Source: InMobi Mobile Insights Network Research, Q3 2011
AUSTRALIA SUMMARY
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AUSTRALIA SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 1,101,871,529 1,096,598,668 0% n/a n/aSmartphone 898,114,644 931,217,312 4% 225 158
Advanced 203,756,885 165,381,356 -19% 23 31
Mobile Web 511,669,107 559,798,158 9% 57 65
App 590,202,422 536,800,510 -9% 439 233
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Apple 403,429,533 36.8% -16.9 584 334
RIM 231,713,048 21.1% +15.8 1,540 220
Samsung 139,038,736 12.7% +2.8 61 71
Nokia 113,649,061 10.4% -3.5 22 29HTC 85,474,534 7.8% +1.3 260 132
Access 23,026,463 2.1% +0.2 333 539
ZTE 22,935,066 2.1% -0.4 906 727
SonyEricsson 20,251,662 1.8% +0.7 23 32
LG 18,354,941 1.7% +0.1 57 41
Motorola 11,042,012 1.0% -0.9 96 38
Others 27,683,612 2.5% +0.7 n/a n/a
37%
21%
13%
10%
8%
2%2% 2%
2%
1%3%
Apple
RIMSamsungNokiaHTCAccessZTESonyEricssonLGMotorolaOthers
AUSTRALIA
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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AUSTRALIA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt Chg
Regional
Development
Index
Global
Development
IndexApple iPhone 4 220,830,127 20.1% -3.0 611 489
RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509
Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598
Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271
Samsung GT-I9000 42,966,132 3.9% +0.1 659 330
Apple iPad I 33,417,184 3.0% -0.9 363 221
Samsung GT-I9100 25,370,917 2.3% +2.2 388 323
Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816Apple iPhone 3G 18,984,155 1.7% -1.1 716 230
HTC Desire S 17,889,741 1.6% +1.6 173 173
HTC 001HT 16,953,406 1.5% +1.5 265 114
Nokia 6120c 16,539,127 1.5% -0.8 145 186
ZTE T100 15,263,028 1.4% +0.0 4,434 10119
Nokia E63 13,655,729 1.2% -0.5 87 113
Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689
HTC Desire 12,568,435 1.1% -0.4 301 240
RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65
HTC Desire HD 11,515,531 1.1% -1.1 427 233
Source: InMobi Mobile Insights Network Research, Q3 2011
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AUSTRALIA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. ChgApple 53.7% 36.8% -16.9
RIM 5.4% 21.1% +15.8
Samsung 9.9% 12.7% +2.8
Nokia 13.9% 10.4% -3.5
HTC 6.5% 7.8% +1.3
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
iPhone OS 53.7% 36.8% -16.9
Android 15.9% 21.8% +5.9
RIM OS 5.4% 21.1% +15.8
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 1,101,871,529 1,096,598,668 0%Smartphone 898,114,644 931,217,312 4%
Advanced 203,756,885 165,381,356 -19%
Mobile Web 511,669,107 559,798,158 9%
App 590,202,422 536,800,510 -9%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 23.1% 20.1% -3.0
RIM BlackBerry 9700 4.3% 18.6% +14.3
Apple iPhone 3GS 9.5% 4.8% -4.7
Apple iPod Generation
IV1.9% 4.0% +2.1
Samsung GT-I9000 3.8% 3.9% +0.1
Apple iPad I 3.9% 3.0% -0.9
Samsung GT-I9100 0.2% 2.3% +2.2
Access NetFront Ver.
3.51.6% 1.7% +0.2
Apple iPhone 3G 2.9% 1.7% -1.1
HTC Desire S 0.0% 1.6% +1.6
Source: InMobi Mobile Insights Network Research, Q3 2011
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CHINA MARKET SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 1,128,098,446 2,240,676,668 99% n/a n/aSmartphone 1,016,283,721 2,073,540,501 104% 248 174
Advanced 111,814,725 167,136,167 49% 9 12
Mobile Web 497,879,389 903,879,163 82% 45 51
App 630,219,057 1,336,797,505 112% 535 284
Source: InMobi Mobile Insights Network Research, Q3 2011
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62%
29%
6%
1% 2%
Android
iPhone OS
Symbian OS
Nokia OS
Others
CHINA
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Android 1,384,813,908 61.8% +16.3 372 275
iPhone OS 657,618,377 29.3% -15.2 466 267
Symbian OS 128,698,441 5.7% -1.1 26 33
Nokia OS 32,004,542 1.4% +0.1 6 8
Others 37,541,399 1.7% -0.1 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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CHINA
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
DevelopmentIndex
Global
DevelopmentIndex
Apple iPhone 4 373,451,481 16.7% -2.8 506 404
HTC Desire S 181,951,720 8.1% +8.1 863 863
Apple iPad I 175,697,214 7.8% -1.3 935 568
HTC Desire 83,235,153 3.7% -3.2 975 779
Samsung GT-P1000 72,475,077 3.2% +3.2 456 313
Samsung GT-I9000 71,583,324 3.2% +0.4 537 269
HTC 001HT 58,735,053 2.6% +2.6 449 194
HTC Desire HD 52,807,533 2.4% -1.9 957 523
Motorola MB525 48,765,079 2.2% +0.9 1,069 831
Motorola ME525 37,068,071 1.7% +0.9 1,789 4079
Apple iPod Generation IV 36,809,287 1.6% +0.4 358 113
Samsung GT-S5830 36,310,367 1.6% +1.6 373 327
Motorola MB526 30,831,123 1.4% +1.4 1,393 932
Samsung GT-I9100 29,983,587 1.3% +1.1 224 187
Apple iPhone 3G 29,078,864 1.3% -0.7 537 172
ZTE Blade 27,845,753 1.2% +0.8 1,863 863SonyEricsson X10i 23,815,135 1.1% +0.7 500 409
Apple iPhone 2G 23,667,296 1.1% -8.6 101 101
Samsung GT-I9003 22,589,627 1.0% +1.0 433 471
Source: InMobi Mobile Insights Network Research, Q3 2011
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CHINA
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. ChgApple 44.5% 29.3% -15.2
HTC 19.0% 22.9% +3.8
Motorola 7.6% 16.2% +8.5
Samsung 9.4% 9.8% +0.4
LG 8.6% 7.5% -1.1
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 45.5% 61.8% +16.3
iPhone OS 44.5% 29.3% -15.2
Symbian OS 6.8% 5.7% -1.1
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total1,128,098,446 2,240,676,668 99%
Smartphone 1,016,283,721 2,073,540,501 104%
Advanced 111,814,725 167,136,167 49%
Mobile Web 497,879,389 903,879,163 82%
App 630,219,057 1,336,797,505 112%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 19.5% 16.7% -2.8
HTC Desire S 0.0 8.1% +8.1
Apple iPad I 9.2% 7.8% -1.3
HTC Desire 7.0% 3.7% -3.2
Samsung GT-P1000 0.0% 3.2% +3.2
Samsung GT-I9000 2.7% 3.2% +0.4
HTC 001HT 0.0% 2.6% +2.6
HTC Desire HD 4.3% 2.4% -1.9
Motorola MB525 1.3% 2.2% +0.9
Motorola ME525 0.8% 1.7% +0.9
Source: InMobi Mobile Insights Network Research, Q3 2011
HONG KONG SUMMARY
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HONG KONG SUMMARY
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 470,240,724 698,536,207 49% n/a n/a
Smartphone 336,523,249 570,932,529 70% 221 155
Advanced 133,717,475 127,603,678 -5% 26 35
Mobile Web 260,017,747 316,132,295 22% 51 57
App 210,222,977 382,403,912 82% 491 261
Source: InMobi Mobile Insights Network Research, Q3 2011
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60%19%
9%
3%8%
AndroidiPhone OS
Symbian OS
Nokia OS
Others
HONGKONG
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Android 417,770,638 59.8% +23.2 360 266
iPhone OS 135,177,660 19.4% -11.1 307 176
Symbian OS 63,886,820 9.1% -1.8 41 52
Nokia OS 23,665,779 3.4% -5.4 14 19
Others 58,035,309 8.3% -4.8 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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HONGKONG
Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt Chg
Regional
Development
Index
Global
Development
IndexApple iPhone 4 81,353,779 11.6% -2.4 353 283
Samsung GT-I9100 76,865,377 11.0% +10.2 1,844 1536
Samsung GT-I9000 39,831,469 5.7% -2.0 959 481
HTC Desire S 29,862,264 4.3% +4.3 454 454
Samsung GT-S5830 28,182,982 4.0% +4.0 928 813
Apple iPad I 28,129,684 4.0% -0.4 480 292
Samsung GT-P1000 25,421,523 3.6% +3.6 513 352
Samsung GT-I9003 21,577,889 3.1% +3.1 1,325 1445HTC 001HT 16,520,798 2.4% +2.4 405 175
Motorola MB525 14,643,648 2.1% +0.1 1,029 800
Apple iPod Generation IV 12,683,145 1.8% -0.4 395 124
HTC Desire 12,153,074 1.7% -2.3 457 365
SonyEricsson E15i 8,973,751 1.3% +0.9 488 356
Google Nexus One 8,165,238 1.2% +1.0 2,088 1825
LG P970 7,753,265 1.1% +1.1 1,655 1387
DoCoMo Optimus bright
(L-07C) 7,504,748 1.1% +1.0 627 599Nokia 5800d 7,471,957 1.1% +0.3 170 173
LG P990 7,105,456 1.0% +0.2 2,097 1487
Motorola MB526 7,058,944 1.0% +1.0 1,023 685
Source: InMobi Mobile Insights Network Research, Q3 2011
HONG KONG
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HONGKONG
Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. ChgSamsung 16.7% 33.7% +17.1
Apple 30.5% 19.4% -11.1
Nokia 19.2% 12.3% -6.9
HTC 11.3% 12.0% +0.7
SonyEricsson 6.8% 6.0% -0.7
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 36.6% 59.8% +23.2iPhone OS 30.5% 19.4% -11.1
Symbian OS 11.0% 9.1% -1.8
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 470,240,724 698,536,207 49%
Smartphone 336,523,249 570,932,529 70%
Advanced 133,717,475 127,603,678 -5%
Mobile Web 260,017,747 316,132,295 22%
App 210,222,977 382,403,912 82%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 14.1% 11.6% -2.4
Samsung GT-I9100 0.8% 11.0% +10.2
Samsung GT-I9000 7.7% 5.7% -2.0
HTC Desire S 0.0 4.3% +4.3
Samsung GT-S5830 0.0% 4.0% +4.0
Apple iPad I 4.4% 4.0% -0.4
Samsung GT-P1000 0.0 3.6% +3.6
Samsung GT-I9003 0.0 3.1% +3.1
HTC 001HT 0.0% 2.4% +2.4
Motorola MB525 2.0% 2.1% +0.1
Source: InMobi Mobile Insights Network Research, Q3 2011
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SU
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 24,283,240,691 32,678,562,349 35% n/a n/a
Smartphone 3,221,639,991 4,173,197,232 30% 52 36
Advanced 21,061,600,700 28,505,365,117 35% 130 175
Mobile Web 24,154,112,446 32,346,254,068 34% 111 125
App 129,128,245 332,308,281 157% 9 5
Source: InMobi Mobile Insights Network Research, Q3 2011
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30%
26%
3%
41%
Nokia OS
Symbian OS
Android
Others
INDIA
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia OS 9,774,223,695 29.9% -1.1 120 164
Symbian OS 8,630,916,681 26.4% +0.1 119 150
Android 947,911,086 2.9% +1.5 17 13
Others 13,325,510,888 40.8% -0.4 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 18,623,575,716 57.0% -1.2 120 159
Samsung 9,388,801,153 28.7% +1.8 139 161
SonyEricsson 1,364,289,518 4.2% -0.7 52 73LG 1,287,328,044 3.9% +0.0 135 96
MicroMax 620,232,765 1.9% +0.8 218 496
Others 1,394,335,153 4.3% -0.7 n/a n/a
57%29%
4%
4%
2%
4%
Nokia
Samsung
SonyEricsson
LG
MicroMax
Others
INDIA
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 5233 2,069,837,500 6.3% +1.3 202 371
Samsung GT-C3303 1,477,751,888 4.5% +0.3 210 447
Nokia 3110c 1,250,077,644 3.8% -0.9 140 251
Nokia C1-01 1,205,658,786 3.7% +1.3 171 292
Samsung GT-C3200 926,235,759 2.8% +0.1 223 498
Nokia 7210 763,737,466 2.3% -0.4 196 400
Nokia N73 747,063,184 2.3% -0.4 133 181
Samsung C3010 731,149,827 2.2% -0.3 217 435Nokia N2700 Classic 647,474,247 2.0% -0.1 156 216
Nokia N2690 612,017,009 1.9% -0.4 187 287
Nokia 6300 597,748,560 1.8% -0.1 87 101
Nokia N70 550,112,595 1.7% -0.4 99 145
Samsung GT-S3310 529,712,851 1.6% -0.4 224 497
Nokia 5130 496,521,327 1.5% -0.0 142 169
Nokia X2-01 441,879,993 1.4% +1.4 108 158
Samsung GT-E2652W 423,943,030 1.3% +1.3 195 439Samsung GT S3653 422,812,809 1.3% -0.3 179 344
Samsung GT S5233S 417,705,718 1.3% +0.0 198 440
Nokia 5230 412,390,795 1.3% +0.0 177 222
Nokia 6233 363,712,298 1.1% -0.2 170 273
Samsung GT-C3222 360,246,000 1.1% +0.3 188 379
Nokia E63 341,967,311 1.0% +0.0 73 95
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 13,573,028,328 12,760,274,537 -6% n/a n/a
Smartphone 1,745,495,859 1,813,296,242 4% 73 50
Advanced 11,827,532,469 10,946,978,295 -7% 114 149
Mobile Web 13,511,789,746 12,643,857,492 -6% 107 120
App 61,238,582 116,417,045 90% 13 5
Source: InMobi Mobile Insights Network Research, Q3 2011
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33%
29%2%1%
1%
33%
Nokia OS
Symbian OS
Android
RIM OS
iPhone OS
Others
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia OS 4,242,681,697 33.2% -1.5 124 170
Symbian OS 3,695,228,132 29.0% +1.5 122 152
Android 249,990,500 2.0% +1.0 20 12
RIM OS 184,768,680 1.4% +0.5 136 19
iPhone OS 140,338,682 1.1% +0.6 14 8
Others 4,247,266,846 33.3% -2.1 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia 7,921,932,086 62.1% +0.2 122 161
SonyEricsson 2,199,414,955 17.2% -2.0 179 258
Samsung 916,433,911 7.2% +0.8 40 46
Nexian 586,902,413 4.6% +0.1 414 911LG 233,430,862 1.8% +0.0 62 44
RIM 184,768,680 1.4% +0.5 136 19
Apple 140,338,682 1.1% +0.6 14 8
Access 134,983,528 1.1% +0.4 105 172
Others 442,069,419 3.5% -0.6 n/a n/a
62%
17%
7%
5%
2%
1% 1%
1%
3%
Nokia
SonyEricssonSamsung
Nexian
LG
RIM
Apple
Access
Others
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Nokia E63 548,553,251 4.3% +0.5 270 350
Nokia C3-00 424,870,051 3.3% +0.1 222 246
Nokia 6300 391,623,221 3.1% +0.1 130 146
Nokia N70 376,982,316 3.0% -0.2 146 206
Nokia 2600c 303,523,263 2.4% -0.3 277 416
Nokia 3110c 298,992,211 2.3% -0.2 72 126
Nokia 7610 276,626,233 2.2% -0.2 261 411
SonyEricsson W200i 263,081,517 2.1% -0.2 320 589Nokia N73 254,317,475 2.0% +0.6 102 136
Nexian NX G922 253,436,960 2.0% -0.3 319 707
Nokia 2630 244,344,468 1.9% -0.2 343 461
Nokia 5300 231,553,959 1.8% -0.1 276 503
Nokia 6600 198,419,301 1.6% -0.2 292 501
Nokia 6030 176,147,367 1.4% -0.3 175 330
Nokia 2626 172,926,377 1.4% -0.3 166 274
Nokia 5310XpressMusic 158,523,816 1.2% +0.5 193 290Nokia 5200 156,229,937 1.2% -0.2 236 332
Nokia 6120c 147,011,262 1.2% +0.1 106 135
SonyEricsson K310i 142,257,941 1.1% -0.2 420 803
Nokia 6070 135,673,751 1.1% -0.2 256 339
SonyEricsson K510 133,664,163 1.0% -0.2 452 903
Nokia 5130 128,458,256 1.0% -0.3 94 107
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. ChgNokia 61.9% 62.1% +0.2
SonyEricsson 19.2% 17.2% -2.0
Samsung 6.3% 7.2% +0.8
Nexian 4.5% 4.6% +0.1
LG 1.8% 1.8% +0.0
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 34.8% 33.2% -1.5Symbian OS 27.4% 29.0% +1.5
Android 0.9% 2.0% +1.0
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 13,573,028,328 12,760,274,537 -6%
Smartphone 1,745,495,859 1,813,296,242 4%
Advanced 11,827,532,469 10,946,978,295 -7%
Mobile Web 13,511,789,746 12,643,857,492 -6%
App 61,238,582 116,417,045 90%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia E63 3.8% 4.3% +0.5
Nokia C3-00 3.2% 3.3% +0.1
Nokia 6300 3.0% 3.1% +0.1
Nokia N70 3.1% 3.0% -0.2
Nokia 2600c 2.7% 2.4% -0.3
Nokia 3110c 2.6% 2.3% -0.2
Nokia 7610 2.4% 2.2% -0.2
SonyEricsson W200i 2.3% 2.1% -0.2
Nokia N73 1.4% 2.0% +0.6
Nexian NX G922 2.3% 2.0% -0.3
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 3,056,180,162 4,446,598,790 45% n/a n/a
Smartphone 3,013,911,645 4,396,306,298 46% 262 184
Advanced 42,268,517 50,292,492 19% 1 1
Mobile Web 394,356,349 262,738,560 -33% 7 7
App 2,661,823,813 4,183,860,230 57% 844 448
Source: InMobi Mobile Insights Network Research, Q3 2011
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78%
21%
0%
Android
iPhone OS
Others
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Android 3,489,065,976 78.5% +24.2 472 349
iPhone OS 939,546,728 21.1% -23.9 336 192
Others 17,986,085 0.4% -0.3 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Apple 939,546,728 21.1% -23.9 336 192
SonyEricsson 890,554,678 20.0% -15.0 248 352
DoCoMo 733,375,355 16.5% +12.4 1,003 1163
Samsung 602,509,076 13.5% +8.4 66 76Sharp 451,538,010 10.2% +5.7 1,053 2390
Toshiba 228,364,627 5.1% +3.5 1,009 2082
NEC 193,254,499 4.3% +4.3 1,039 2,300
kddi 192,886,421 4.3% +4.1 1,086 2,470
HTC 75,362,537 1.7% +0.7 57 29
SoftBank 74,804,826 1.7% +1.4 1,047 2,339
Others 64,402,032 1.4% -1.7 n/a n/a
21%
20%
16%
14%
10%
5%
4%
4%
2% 2%1%
Apple
SonyEricssonDoCoMoSamsungSharpToshibaNECkddiHTCSoftBankOthers
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
DoCoMo T-01C 461,691,649 10.4% +6.9 1091 2504
SonyEricsson Unknown 457,679,801 10.3% -21.6 1091 2506
Apple iPhone 4 439,287,924 9.9% +6.5 300 240
Apple iPhone 2G 388,324,085 8.7% -30.8 839 837
Samsung GALAXY S 284,827,145 6.4% +6.4 1086 2343
SonyEricsson SO-01C 277,904,922 6.2% +6.2 1086 2489
Sharp IS03 243,482,383 5.5% +3.6 1091 2504
Samsung SC-02B 229,865,903 5.2% +5.2 1090 2502SonyEricsson SO-01B 154,407,611 3.5% +2.8 1,085 2490
Toshiba IS04 148,224,874 3.3% +1.8 1,091 2505
kddi IS11SH 146,719,633 3.3% +3.3 1,091 2504
DoCoMo SH-03C 114,224,896 2.6% +2.3 1,091 2505
DoCoMo LYNX 3D
(SH-03C)93,198,296 2.1% +2.1 1,091 2505
NEC MEDIAS WP(N-06C) 85,705,847 1.9% +1.9 1,080 2393
NEC N-04C 84,841,006 1.9% +1.9 1,056 2416
Toshiba T-01C 78,691,083 1.8% +1.8 1,091 2504
Sharp SH-12C 68,570,745 1.5% +1.5 962 2182
Sharp 003SH 62,662,126 1.4% +1.4 1,088 2494
Apple iPod Generation IV 44,602,680 1.0% +0.7 218 69
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple 45.0% 21.1% -23.9
SonyEricsson 35.0% 20.0% -15.0
DoCoMo 4.1% 16.5% +12.4
Samsung 5.2% 13.5% +8.4
Sharp 4.4% 10.2% +5.7
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 54.3% 78.5% +24.2iPhone OS 45.0% 21.1% -23.9
Others 0.7% 0.4% -0.3
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 3,056,180,162 4,446,598,790 45%
Smartphone 3,013,911,645 4,396,306,298 46%
Advanced 42,268,517 50,292,492 19%
Mobile Web 394,356,349 262,738,560 -33%
App 2,661,823,813 4,183,860,230 57%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
DoCoMo T-01C 3.5% 10.4% +6.9
SonyEricsson
Unknown31.9% 10.3% -21.6
Apple iPhone 4 3.3% 9.9% +6.5
Apple iPhone 2G 39.5% 8.7% -30.8
Samsung GALAXY S 0.0% 6.4% +6.4
SonyEricsson SO-01C 0.0% 6.2% +6.2
Sharp IS03 1.9% 5.5% +3.6
Samsung SC-02B 0.0% 5.2% +5.2
SonyEricsson SO-01B 0.7% 3.5% +2.8
Toshiba IS04 1.6% 3.3% +1.8
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Apple iPhone 4 79,761,702 7.9% +2.4 240 192
Samsung GT-P1000 49,851,358 4.9% +4.9 697 478
Nokia 5800d 29,653,084 2.9% -0.7 466 476
SonyEricsson E15i 27,711,266 2.7% +2.2 1,044 761
Nokia C3-00 25,353,813 2.5% -0.2 180 187
Samsung GT-I9100 22,745,621 2.3% +2.1 378 315
Apple iPad I 21,357,360 2.1% +0.1 252 153
SonyEricsson J20i 19,581,267 1.9% +0.3 1,653 2713Samsung GT-S5830 18,778,021 1.9% +1.9 428 375
HTC Desire S 15,518,340 1.5% +1.5 164 164
Samsung GT-I9003 13,805,778 1.4% +1.4 587 640
Samsung GT-I9000 13,508,882 1.3% -0.1 225 113
Nokia E71 12,798,567 1.3% -0.3 231 197
SonyEricsson X10i 11,976,169 1.2% +1.0 559 457
SonyEricsson J10i2 11,880,257 1.2% +0.4 1,610 2037
Nokia N70 11,676,252 1.2% -0.5 68 99
SonyEricsson J105i 10,906,211 1.1% -0.5 437 835
Nokia N73 10,830,889 1.1% -0.5 63 85
Nokia E63 10,800,696 1.1% -0.3 75 97
Samsung GT-S3850 10,245,636 1.0% +1.0 372 797
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 38.2% 31.7% -6.5
SonyEricsson 26.7% 24.0% -2.7
Samsung 4.5% 16.8% +12.3
Apple 12.2% 12.6% +0.4
HTC 11.1% 6.7% -4.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 18.3% 28.9% +10.6
Symbian OS 28.5% 23.4% -5.1
iPhone OS 12.2% 12.6% +0.4
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 734,076,300 1,008,695,161 37%
Smartphone 299,972,891 503,435,441 68%
Advanced 434,103,409 505,259,720 16%
Mobile Web 731,356,742 784,477,360 7%
App 2,719,558 224,217,801 8145%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 5.5% 7.9% +2.4
Samsung GT-P1000 0.0% 4.9% +4.9
Nokia 5800d 3.6% 2.9% -0.7
SonyEricsson E15i 0.6% 2.7% +2.2
Nokia C3-00 2.7% 2.5% -0.2
Samsung GT-I9100 0.1% 2.3% +2.1
Apple iPad I 2.0% 2.1% +0.1
SonyEricsson J20i 1.6% 1.9% +0.3
Samsung GT-S5830 0.0% 1.9% +1.9
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 360,738,316 469,349,949 30% n/a n/a
Smartphone 311,782,638 397,232,913 27% 230 161
Advanced 48,955,678 72,117,036 47% 20 27
Mobile Web 160,361,595 255,597,523 59% 61 69
App 200,376,721 213,752,426 7% 408 217
Source: InMobi Mobile Insights Network Research, Q3 2011
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44%
31%
9%
7%
4%
5% iPhone OS
Android
RIM OS
Symbian OS
Nokia OS
Others
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
iPhone OS 206,191,713 43.9% -8.1 698 399
Android 145,170,927 30.9% +4.9 186 138
RIM OS 40,963,062 8.7% +2.0 636 91
SymbianOS
34,486,138 7.3% +0.4 33 42
Nokia OS 17,882,183 3.8% +0.7 15 21
Others 24,655,926 5.3% +0.1 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Apple iPhone 4 131,786,736 28.1% +4.6 852 681
Apple iPad I 20,502,800 4.4% +0.6 521 316
Samsung GT-S5830 19,968,463 4.3% +4.3 979 858
Apple iPhone 3GS 19,107,256 4.1% -2.8 1,438 508
Samsung GT-I9000 15,508,421 3.3% -2.2 556 278
Samsung GT-P1000 14,513,591 3.1% +3.1 436 299
Apple iPod Generation IV 12,618,583 2.7% +1.2 586 184
Samsung GT-I9100 12,561,657 2.7% +2.5 448 374HTC Desire S 12,457,643 2.7% +2.7 282 282
RIM BlackBerry 9000 11,090,139 2.4% +0.2 3,575 1350
Apple iPhone 2G 9,493,676 2.0% -10.7 194 194
Apple iPhone 3G 9,408,431 2.0% +0.1 829 266
RIM BlackBerry 9700 9,141,319 1.9% +0.0 357 158
RIM BlackBerry 8900 6,633,437 1.4% +0.8 2,847 630
SonyEricsson X10i 5,757,387 1.2% +1.0 577 472
RIM BlackBerry 8520 5,243,676 1.1% +0.3 298 38
SonyEricsson E15i 5,239,180 1.1% +0.9 424 309
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple 52.0% 43.9% -8.1
Samsung 12.1% 18.7% +6.6
Nokia 9.9% 11.0% +1.1
RIM 6.7% 8.7% +2.0
HTC 8.1% 6.2% -1.9
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
iPhone OS 52.0% 43.9% -8.1
Android 26.0% 30.9% +4.9
RIM OS 6.7% 8.7% +2.0
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 360,738,316 469,349,949 30%
Smartphone 311,782,638 397,232,913 27%
Advanced 48,955,678 72,117,036 47%
Mobile Web 160,361,595 255,597,523 59%
App 200,376,721 213,752,426 7%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 23.5% 28.1% +4.6
Apple iPad I 3.8% 4.4% +0.6
Samsung GT-S5830 0.0% 4.3% +4.3
Apple iPhone 3GS 6.9% 4.1% -2.8
Samsung GT-I9000 5.5% 3.3% -2.2
Samsung GT-P1000 0.0% 3.1% +3.1
Apple iPod Generation
IV 1.5% 2.7% +1.2
Samsung GT-I9100 0.2% 2.7% +2.5
HTC Desire S 0.0% 2.7% +2.7
RIM BlackBerry 9000 2.1% 2.4% +0.2
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 373,051,056 820,322,711 120% n/a n/a
Smartphone 349,067,030 791,650,570 127% 254 179
Advanced 23,984,026 28,672,141 20% 5 7
Mobile Web 146,308,408 284,319,750 94% 39 44
App 226,742,648 536,002,961 136% 586 311
Source: InMobi Mobile Insights Network Research, Q3 2011
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84%
12%
2%2%
Android
iPhone OS
Symbian OS
Others
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Android 687,151,886 83.8% +20.8 504 373
iPhone OS 98,317,114 12.0% -17.5 190 109
Symbian OS 16,242,350 2.0% -1.0 9 11
Others 18,611,362 2.3% -2.3 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
HTC 389,117,959 47.4% +10.2 1,581 801
Samsung 156,615,235 19.1% +7.6 92 107
Apple 98,317,114 12.0% -17.5 190 109
Motorola 32,934,431 4.0% -1.8 384 152
Acer 31,017,589 3.8% +3.0 2,071 1452
SonyEricsson 28,163,269 3.4% -0.1 43 60
LG 24,671,701 3.0% +1.5 103 73
Nokia 18,691,666 2.3% -1.2 5 6
DoCoMo 11,794,738 1.4% +1.4 87 101
Others 28,999,009 3.5% -3.0 n/a n/a
47%
19%
12%
4%
4%
3%
3%
2%1%
4%
HTCSamsungAppleMotorolaAcerSonyEricssonLGNokiaDoCoMoOthers
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
IndexHTC Desire S 159,801,544 19.5% n/a 2,071 2071
Apple iPhone 4 64,197,613 7.8% -6.5 237 190
HTC Desire 42,326,436 5.2% -6.2 1,354 1082
Samsung GT-I9100 41,541,427 5.1% +4.7 848 707
Samsung GT-I9000 36,371,664 4.4% -2.6 746 374
HTC Desire HD 31,166,110 3.8% -13.7 1,544 842
Acer Iconia Tab A100 19,406,645 2.4% +2.4 2,967 1998
Apple iPad I 18,927,311 2.3% -1.5 275 167Samsung GT-P1000 18,671,907 2.3% +2.3 321 220
HTC Hero 16,668,897 2.0% +1.3 1,836 906
HTC A6380 13,984,565 1.7% +1.5 2,894 1596
Motorola MB525 13,781,956 1.7% +0.1 825 641
DoCoMo Optimus bright
(L-07C)11,550,513 1.4% +1.4 822 785
Samsung GT-P7500 10,682,783 1.3% +1.3 1,147 843
SonyEricsson X10i 10,681,346 1.3% +1.0 613 501
HTC Wildfire 9,928,203 1.2% +0.9 911 389
Samsung GT-S5830 9,749,448 1.2% +1.2 273 240
Samsung GT-I9003 9,511,441 1.2% +1.2 498 542
LG P970 8,423,231 1.0% +1.0 1,531 1,283
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
HTC 37.2% 47.4% +10.2
Samsung 11.5% 19.1% +7.6
Apple 29.5% 12.0% -17.5
Motorola 5.8% 4.0% -1.8
Acer 0.8% 3.8% +3.0
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 63.0% 83.8% +20.8
iPhone OS 29.5% 12.0% -17.5
Symbian OS 2.9% 2.0% -1.0
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 373,051,056 820,322,711 120%
Smartphone 349,067,030 791,650,570 127%
Advanced 23,984,026 28,672,141 20%
Mobile Web 146,308,408 284,319,750 94%
App 226,742,648 536,002,961 136%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
HTC Desire S n/a 19.5% n/a
Apple iPhone 4 14.3% 7.8% -6.5
HTC Desire 11.3% 5.2% -6.2
Samsung GT-I9100 0.4% 5.1% +4.7
Samsung GT-I9000 7.0% 4.4% -2.6
HTC Desire HD 17.5% 3.8% -13.7
Acer Iconia Tab A100 0.0% 2.4% +2.4
Apple iPad I 3.8% 2.3% -1.5
Samsung GT-P1000 0.0% 2.3% +2.3
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Global
Development
IndexTotal 3,472,152,363 5,934,615,710 70.9% n/a
Smartphone 1,085,096,112 2,085,157,108 92.2% 73
Advanced 2,387,056,251 3,849,458,602 61.3% 132
Mobile Web 3,213,636,460 5,311,585,336 65.3% 113
App 258,515,903 623,030,374 141.0% 50
Central & South America mobileimpressions grew by 71% overthe past quarter on the InMobinetwork.
" InMobi now serves about 6 billionimpressions per quarter in Central & SouthAmerica.
Mobile ad growth has been strongamong Advanced phones andSmartphones.
" Smartphones gained over 1 billionimpressions over the last quarter, anincrease of 92%, while Advanced phonescontinue to gain impressions in this market.
While the majority of impressionsin this market are through mobileweb, app impressions more than
doubled.
" The strong increase this quarter as well asincreased Smartphone penetration in thismarket suggest that app impressions willcontinue to grow.
Central & South America Regional Profile: Q3 2011
Source: InMobi Mobile Insights Network Research, Q3 2011
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Nokia remains the #1 platform in Central & South America; Android showed the
strongest growth, with a 5 point increase.
" Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.
Central & South America OS Share: Q3 2011
Available Impressions
21%
16%
13%7%
7%1%
34%
Nokia OS
Symbian OS
Android
RIM OS
iPhone OS
MeeGo
Others
OS Impressions % Share Pt. Chg
Global
Development
Index
Nokia OS 1,275,933,431 21.5% +0.5 118
Symbian OS 943,156,392 15.9% -0.6 90
Android 769,803,960 13.0% +5.0 58
RIM OS 440,561,770 7.4% +0.2 77
iPhone OS 420,197,214 7.1% -0.5 64
MeeGo 87,849,298 1.5% +0.2 454
Others 1,997,113,646 34% -4.8 n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
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Central & South America Manufacturer Share: Q3 2011
Available ImpressionsManufacturer Impressions % Share Pt. Chg
Global
Development
Index
Nokia 2,252,001,644 37.9% +0.3 106
Samsung 1,087,536,568 18.3% +2.8 102
SonyEricsson 526,191,997 8.9% -1.4 156
LG 450,512,785 7.6% -0.2 184
RIM 440,561,770 7.4% +0.2 77
Apple 420,197,214 7.1% -0.5 64
Motorola 315,019,053 5.3% +0.1 201
Alcatel 91,955,080 1.5% -0.7 529Others 350,639,600 5.9% -0.8 n/a
Manufacturer share of impressions has remained relatively consistent in Central &
South America since Q2.
" Nokia remains the dominant manufacturer, although Samsungs share increased
38%
18%
9%
8%
7%
7%
5%
2%
6% Nokia
SamsungSonyEricsson
LG
RIM
Apple
Motorola
Alcatel
Others
Source: InMobi Mobile Insights Network Research, Q3 2011
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Central & South America Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg
Global
Development
Index
Nokia N2730c 239,460,201 4.0% -1.1 2,054
Nokia C3-00 224,725,014 3.8% +0.4 282
Nokia 6300 193,702,817 3.3% -1.0 180
Apple iPhone 4 189,866,521 3.2% +1.2 78
RIM BlackBerry 8520 180,787,302 3.0% -0.1 102
Nokia 5130 99,613,863 1.7% -0.4 187
Samsung GT-S3650 86,957,447 1.5% -0.1 1,253
Apple iPod Generation IV 83,261,331 1.4% +0.1 96
Samsung GT-S3350 79,274,555 1.3% +0.8 783
Samsung GT-S5230 76,249,439 1.3% -0.4 598
Nokia 5230 76,106,343 1.3% -0.0 225
Nokia X6 71,000,528 1.2% +0.4 200
Nokia E63 62,618,035 1.1% -0.1 95
RIM BlackBerry 9300 62,610,458 1.1% +0.5 87
SonyEricsson E15i 59,655,874 1.0% +0.9 279
Nokia and Samsung devices are the most prevalent in Central & South America, and
many over-index compared to the rest of the world.
Source: InMobi Mobile Insights Network Research, Q3 2011
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Central & South America Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia 37.6% 37.9% +0.3
Samsung 15.5% 18.3% +2.8
SonyEricsson 10.2% 8.9% -1.4
LG 7.8% 7.6% -0.2
RIM 7.2% 7.4% +0.2
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Nokia OS 21.0% 21.5% +0.5
Symbian OS 16.5% 15.9% -0.6
Android 8.0% 13.0% +5.0
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 3,472,152,363 5,934,615,710 70.9%
Smartphone 1,085,096,112 2,085,157,108 92.2%
Advanced 2,387,056,251 3,849,458,602 61.3%
Mobile Web 3,213,636,460 5,311,585,336 65.3%
App 258,515,903 623,030,374 141.0%
Top Countries within Region: % Share of Available
Impressions
Q3 2011 Pt. Chg
Brazil 32.6% +1.4Costa Rica 17.3% -1.0
Venezuela 7.8% -0.6
" InMobi Central & South America network grew by 70.9% impressions in Q3." The top manufacturers and operating systems remained relatively consistent with Q2, although
Android grew more than other platforms.
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Global
Development
IndexTotal 10,631,601,793 15,520,493,355 46.0% n/a
Smartphone 6,413,673,369 11,273,971,271 75.8% 142
Advanced 4,217,928,424 4,246,522,084 0.7% 50
Mobile Web 8,000,976,434 10,440,484,209 30.5% 85
App 2,630,625,359 5,080,009,146 93.1% 156
Q3 showed continued mobile adgrowth in Europe on the InMobinetwork.
" InMobi now serves over 15.5 billionimpressions per quarter in Europe.Mobile ad growth is entirely drivenby smartphones, which grew by75.8% in Q3.
" Smartphones gained over 4.8 billionimpressions over the last quarter and nowrepresent 72% of all mobile ads in the
region. With nearly 7 of 10 ads onSmartphones in Europe, brands have the
opportunity to market effectively through thismass-reach medium.
Samsung passes Nokia and Apple
to become the #1 devicemanufacturer by mobile ads in
Europe.
" After a strong Q3, the Android platformdelivers 33% of mobile ads in Europe.
Europe Regional Profile: Q3 2011
Source: InMobi Mobile Insights Network Research, Q3 2011
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E OS Sh Q3 2011
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Android continues to grow and remains the top mobile platform in the region, with an
increase of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3.
" In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strengthof the Apple iPad. In Q3 Android growth continued.
" Android and iPhone OS combined represent almost half of ad impressions delivered in Europe.
Europe OS Share: Q3 2011
Available Impressions
33%
15%
10%
6%
36%
Android
iPhone OS
Symbian OS
Nokia OS
Others
OS Impressions % Share Pt. Chg
Global
Development
Index
Android 5,120,359,997 33.0% +7.8 147
iPhone OS 2,316,876,617 14.9% -4.8 136
Symbian OS 1,536,220,208 9.9% -2.9 56
Nokia OS 904,316,977 5.8% -1.7 32
Others 5,642,719,556 36.4% +1.6 n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
EUROPE
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Europe Manufacturer Share: Q3 2011
Available ImpressionsManufacturer Impressions % Share Pt. Chg
Global
Development
Index
Samsung 3,261,277,052 21.0% +3.2 117
Nokia 2,325,210,178 15.0% -3.9 42
Apple 2,316,876,617 14.9% -4.8 136
HTC 1,651,407,634 10.6% +0.3 180
SonyEricsson 788,283,082 5.1% -0.8 89
LG 487,715,717 3.1% -0.5 76
Motorola 183,900,732 1.2% -1.0 45
Others 4,505,822,343 29.0% +7.6 n/a
21%
15%
15%11%
5%3%
1%
29%
SamsungNokia
Apple
HTC
SonyEricsson
LG
Motorola
Others
Samsung became the #1 mobile phone manufacturer by share of ad impressions in Q3.
" Samsung gained 3.2 share points while Nokia and Apple lost 3.9 and 4.8 points, respectively." Devices from the top three manufacturers (Samsung, Nokia and Apple) in Europe represent 50% of all mobile ads in the
region.
Source: InMobi Mobile Insights Network Research, Q3 2011
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Europe Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt. Chg
Global
Development
Index
Apple iPhone 4 1,112,059,797 7.2% +0.2 174
Samsung GT-I9000 759,629,959 4.9% +0.1 412
HTC Desire S 473,919,160 3.1% +3.1 325
Samsung GT-I9100 418,257,477 2.7% +2.2 376
Apple iPad I 401,690,652 2.6% +0.4 187
HTC Desire 335,822,853 2.2% -2.1 454
Apple iPod Generation IV 317,757,528 2.0% +0.1 140
Samsung GT-S5830 279,166,617 1.8% +1.8 363
HTC Wildfire 268,890,880 1.7% +1.4 556
HTC 001HT 266,835,741 1.7% +1.7 127
SonyEricsson E15i 195,350,043 1.3% +0.9 349
Nokia 6300 188,340,463 1.2% -0.4 67
Nokia X6 167,199,821 1.1% +0.6 180
3 of the top 7 devices in the European mobile ecosystem by ad impression are Appledevices. The iPhone remains the #1 device in the region.
" All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europemobile landscape.
Source: InMobi Mobile Insights Network Research, Q3 2011
EUROPE
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Europe Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Samsung 17.8% 21.0% +3.2
Nokia 18.9% 15.0% -3.9
Apple 19.7% 14.9% -4.8
HTC 10.4% 10.6% +0.3
SonyEricsson 5.9% 5.1% -0.8
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg
Android 25.2% 33.0% +7.8
iPhone OS 19.7% 14.9% -4.8
Symbian OS 12.8% 9.9% -2.9
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 10,631,601,793 15,520,493,355 46.0%
Smartphone 6,413,673,369 11,273,971,271 75.8%
Advanced 4,217,928,424 4,246,522,084 0.7%
Mobile Web 8,000,976,434 10,440,484,209 30.5%
App 2,630,625,359 5,080,009,146 93.1%
Top Countries within Region: % Share of Available
Impressions
Q3 2011 Pt. Chg
United Kingdom 23.3% +2.6Spain 11.1% +3.2
Netherlands 8.5% +3.0
France 7.6% +2.1
Germany 7.6% -4.6
Turkey 6.3% +0.1
" The InMobi Europe network remains healthy, with 46% growth over the past three months." Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional adshare." Samsung became the #1 manufacturer in Europe by ad impressions." Android, the most popular mobile OS in Europe, delivered one third of total impressions.
Source: InMobi Mobile Insights Network Research, Q3 2011
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Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Regional
Development
Index
Global
Development
Index
Total 587,330,428 1,184,936,368 102% n/a n/a
Smartphone 451,257,169 1,035,225,781 129% 116 164
Advanced 136,073,259 149,710,587 10% 48 24
Mobile Web 353,610,056 587,252,534 66% 74 63
App 233,720,372 597,683,834 156% 154 240
Source: InMobi Mobile Insights Network Research, Q3 2011
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41%
26%
21%
6%
7% Android
iPhone OS
RIM OS
Symbian OS
Others
OS Share: Q3, 2011
Available Impressions
OS Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Android 484,573,731 40.9% +4.2 124 182
iPhone OS 304,611,245 25.7% -3.1 172 234
RIM OS 245,599,925 20.7% +8.7 87 216
Symbian OS 70,041,650 5.9% -3.7 60 34
Others 80,109,817 6.8% -6.2 n/a n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
FRANCE
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Manufacturer Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Apple 304,611,245 25.7% -3.1 172 234
Samsung 293,883,209 24.8% +3.2 118 139
RIM 245,599,925 20.7% +8.7 87 216
HTC 92,067,079 7.8% -0.5 73 131
SonyEricsson 55,265,353 4.7% +0.5 92 82
Nokia 52,788,130 4.5% -2.4 30 12
LG 28,442,290 2.4% -0.3 76 58
Nintendo 25,302,248 2.1% -1.9 346 1,114
Motorola 18,552,786 1.6% -2.9 132 59
Sony 16,104,256 1.4% -1.4 207 619
Acer 12,911,299 1.1% +0.4 251 418
Others 39,408,549 3.3% -0.3 n/a n/a
26%
25%21%
8%
5%
4%
2%2%
2%1%
1%
3%
AppleSamsung
RIMHTCSonyEricssonNokiaLGNintendoMotorolaSonyAcerOthers
Manufacturer Share: Q3, 2011
Available Impressions
Source: InMobi Mobile Insights Network Research, Q3 2011
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Handset and Connected Device Detail: Q3, 2011
Handset Impressions % Share Pt. Chg
Regional
Development
Index
Global
Development
Index
Apple iPhone 4 164,324,703 13.9% +3.9 194 336
Samsung GT-I9000 91,638,333 7.7% -2.4 158 652
RIM BlackBerry 8520 81,111,304 6.8% +2.8 74 230
RIM BlackBerry 9800 53,158,424 4.5% +2.9 113 263
RIM BlackBerry 9300 48,501,560 4.1% +2.1 104 338
Apple iPad I 42,106,519 3.6% -0.6 137 257
Samsung GT-S5830 37,358,467 3.2% +3.2 175 635
Apple iPod Generation IV 35,139,139 3.0% +1.7 145 203
Samsung GT-I9100 32,193,867 2.7% +2.4 101 379
RIM BlackBerry 9700 29,330,683 2.5% +0.6 96 201
SonyEricsson X10i 24,564,806 2.1% +1.1 253 797
Nintendo DSi 23,045,466 1.9% -1.7 358 1173
Nokia X6 21,752,214 1.8% +1.4 170 307
Samsung GT-I5800 19,397,735 1.6% +0.0 284 1832
Apple iPhone 2G 19,114,032 1.6% -5.3 237 155
HTC Wildfire 18,396,647 1.6% +1.0 90 498
HTC Desire S 18,324,805 1.5% +1.5 51 164
Apple iPhone 3G 18,265,462 1.5% +0.1 234 205
HTC Desire 15,394,956 1.3% -1.4 60 272
SonyEricsson E15i 14,915,203 1.3% +0.7 100 349
Samsung Nexus S 14,743,541 1.2% +0.4 372 817
Apple iPhone 3GS 13,847,327 1.2% -1.1 118 146
Samsung GT-P1000 12,776,787 1.1% +1.1 132 104
Source: InMobi Mobile Insights Network Research, Q3 2011
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Summary: Q3, 2011
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple 28.8% 25.7% -3.1
Samsung 21.6% 24.8% +3.2
RIM 12.0% 20.7% +8.7
HTC 8.3% 7.8% -0.5
SonyEricsson 4.2% 4.7% +0.5
Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Android 36.6% 40.9% +4.2
iPhone OS 28.8% 25.7% -3.1
RIM OS 12.0% 20.7% +8.7
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg
Total 587,330,428 1,184,936,368 102%
Smartphone 451,257,169 1,035,225,781 129%
Advanced 136,073,259 149,710,587 10%
Mobile Web 353,610,056 587,252,534 66%
App 233,720,372 597,683,834 156%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 10.0% 13.9% +3.9
Samsung GT-I9000 10.2% 7.7% -2.4
RIM BlackBerry 8520 4.1% 6.8% +2.8
RIM BlackBerry 9800 1.5% 4.5% +2.9
RIM