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www.fabiopereira.me
Predictably and Irrationally
Agile
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Who is this guy?
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$ 59 $ 125 $ 125 16% 84% 0%
+
68% 32% $ 59 $ 125
+
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$ 59 $ 125 $ 125
+
DECOY
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$ 59 $ 125
+ A B
$ 125
DECOY
-B
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a
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Psychology
Cognitive Psychology
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Introspection
Scientific Method
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Psychology
Cognitive Psychology
Economic Decisions/
Public Choice
AGILETEAMS
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Blind Experiments
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h$p://en.wikipedia.org/wiki/Pepsi_Challenge
Pepsi Challenge
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Placebo
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• Individuals and interactions over processes and tools • Working software over comprehensive documentation • Customer collaboration over contract negotiation • Responding to change over following a plan
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12 WEEK COURSE
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Student Syndrome
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“The goal of a #leanstartup is to move through the build-measure-learn feedback loop as quickly as possible”
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“The goal of a #leanstartup is to move through the build-measure-learn feedback loop as quickly as possible”
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I’d buy for $170 I’d sell for
$2400
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Who changed
my precious code?!?!
Endowment Effect
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Relativity
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Shop Close Shop Far
$22 $15
$455 $448
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Shop Close Shop Far
$22 $15
$455 $448
Gain
$7
$7
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Shop Close Shop Far
$22 $15
$455 $448
Gain
$7
$7
31%
2%
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Principle of Relative Priority
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Principle of Relative Priority
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Buying Features
Prioritising with poker chips
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Planning Poker
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Release Radar
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Anchoring
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SSN Initial Price? Bid Price
14 $14 $8 55 $55 $32
97 $97 $41
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SSN Bid Price
00-19
80-99
X
Y Y = 3X
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$5.00 159 $0.50 101 Zero: 168
Paid $ Result
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Market Norms
Social Norms
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Collectivism vs
Individualism
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Cognitive Psychology Agile Teams
Procrastination Iterations
Continuous Delivery
Endowment Effect Collective Code Ownership
Relative Choice Principle of
Relative Priority
Anchoring Change over Plan
Market/Social Norms Individuals/Incentives/Morale
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Predictably and Irrationally…
Agile www.fabiopereira.me
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www.fabiopereira.me
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References https://docs.google.com/Doc?id=ajk9hjp2k4px_10cfgw6h&pli=1 http://web.mit.edu/ariely/www/MIT/Papers/tom.pdf http://papers.ssrn.com/sol3/papers.cfm?abstract_id=243109 http://agilemanifesto.org/ http://en.wikipedia.org/wiki/Endowment_effect
Images h$p://agileboardhacks.files.wordpress.com/2012/02/release-‐radar.jpg h$p://www.officialpsds.com/images/thumbs/Fountain-‐Pen-‐psd17071.png h$p://www.bigmen.com/suits/images/ass_suit.jpg h$p://www.flickr.com/photos/blueheronco/5314331388/ h$p://issociate.elcom.com.au/Images/UserUploadedImages/189/Big-‐fish-‐small-‐pond-‐vice-‐versa.jpg h$p://happyhonkers.files.wordpress.com/2011/08/clouds-‐in-‐blue-‐sky.jpg h$p://environmentalgateway.com/wp-‐content/uploads/2010/07/Psychotherapy.jpg h$p://communicaXons.nuim.ie/images/yakultlaunchChemistryScienceExperimentPic.jpg h$p://preventcancer.aicr.org/images/content/pagebuilder/10387.jpg h$p://www.freestockphotography.com.au/stockimages/276.jpg h$p://informedfarmers.com/wp-‐content/uploads/2011/09/hay_bale.jpg h$p://4.bp.blogspot.com/_wdqqn17WEKY/TSS_7uP3OWI/AAAAAAAAINA/MnJ2DoAd-‐cI/s1600/cowpic.jpg h$p://www.chickenpickinchops.com/images/chicken2.jpg h$p://studenthacks.org/wp-‐content/uploads/2007/11/thesis-‐paper.jpg h$p://www.magicdesXnaXon.com/foz-‐de-‐iguassu/7774_235.jpg h$p://www.labsaofrancisco.com/imagens/laboratorio.jpg h$p://www.shescribes.com/wp-‐content/uploads/2010/12/Change-‐of-‐Plans-‐Logo.jpg
Thanks
www.fabiopereira.me