Download - Quality in design / Project Management
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11
March, 2010 Paris
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2
Life stages
Danone brings health trough food at all life stages
Maintain
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PRODUCT SAFETY
PRODUCT CONFORMITY
PRODUCT SUPERIORITY
Commit to Food safety
Deliver Quality
GuaranteeBrand Superiority
Quality management system alignment with consumers expectations
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4
OPERATIONS
FROM PROJECT BRIEF TO Specs'’ FROM Spec's TO
FINISHED PRODUCTS
MARKETING
FROM PRODUCT OFFER TO CONSUMERS FEEDBACK
MARK./ R&D
Feedback for continuous improvement
Quality in product design Quality in
execution
QUALITY SCOPE THROUGHTOUT THE PRODUCT LIFE CYCLE
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Fast Moving Consumer GoodsDevelopment Time
Time to market between 6 months and 3 Years (Health Benefits)
Development CostsTurnover 15 Billions – Development between 1.6% and 5%Headcount 90,000 – R&D Team: 900 ManagersR&D spending / Blockbuster –breakthrough: €Mio10 up to 50
Patents25/year (Product, process, logos, …)
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Organizational Chart –Product Life cycle
PRODUCT GOVERNANCE
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Building an integrated System within all the company’s areas
PRODUCT GOVERNANCE
Contributor
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Regulatory Conformity
Evolving ConsumerDemands
Medical / Science Risk / Benefit Assessment
Wide-rangingConsumer
expectations
Brand ImageReputation
MarketingSurveys
NGOLobbying
Official Marketing AuthorizationClaim
Validation
Get it Right First Time
R&D Costs Listing Fees
Advertising
CapitalExpenditures
StakeholdersTrust
SuppliersDevelopment
Withdrawal Recall
Consumer associations
ClinicalTests
Law SuitClass Action
Gross Loss
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Food Regulation & Quality Systems
HEALTH BENEFITS
PRODUCT SAFETY
NUTRITION
ADVANCED NUTRITION
FOOD REGULATION ON CONTAMINANTS
REGULATION ON NUTRITIONAL & LABEL CLAIMS
REGULATION ON ENRICHED PRODUCT
REGULATION ON HEALTH CLAIMS
Nutrition claim: low fat, no added sugar, high in fibre… enriched in vitamins & nutrients to compensate for deficiencies
Label of quality: AOC/ Organic / GMO free
Health claim: reduce blood cholesterol level, reinforce the body’s natural defenses…. increase in satiety… reduction in disease risk, contribution in children’s health…
Contaminants: ALARA - as low as reasonability achievable in order to protect public health
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SELECT DEFINE DEVELOP IMPLEMENT LAUNCH
PROJECT MANAGEMENT SYSTEM
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SELECT
Project BriefDesign: Product, Packaging, Environment, Health Claim
IndustrialManufacturing processes, Warehousing, Engineering
RegulatoryIn force, to come
Supply ChainSales planning, production planning, distribution planning
SalesDistribution channel
SupplyingRaw material, Packaging
FinanceMarketing contribution
FEASIBILITY STUDIES
DESIGN INPUTS
QUALITY
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DEFINE
Project Planning Critical Path and Time optimization
DESIGN PLANNING
PROJECT APPROVAL
QUALITY
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DEVELOP
DEVELOPMENT
DESIGN VERIFICATION
BRIEF
CLAIM DESIGN
PACKAGING DESIGN
PRODUCT DESIGN
Validation process Product; Raw Material & Packaging, Health claim
QUALITY
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IMPLEMENT
Specifications Product; Raw Material & Packaging, Process, advertising, health claim…Control Plan Monitoring Plan
Launch RecommendationProject Team
DESIGN OUTPUTS
LAUNCH RECO QUALITY
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LAUNCH
LAUNCHING
Launch MonitoringProduct, Advertising
Post launch MonitoringProduct, Advertising
“Post Mortem AnalysisProduct, AdvertisingNegative side effect
QUALITY