Question 3-What kind of media institution might distribute your product and why?

Harris PublicationsDue to my magazine being mainly based around XXL and other

hip-hop based magazines, I felt the distributer of XXL would be ideal (which is Harris Publications). The reason I felt this company would be the best suit is because it has plenty of experience with magazines based on the same genre of music as mine. Assumingly, having distributed 10 magazine companies which are similar to mine, the company would have good subject/industry knowledge and would know how to distribute my product to reach the target audience efficiently. I feel this would bring my magazine the largest amount of success, because this often correlates with experience. Similarly, the evident success and nature of the company would be a huge asset to my distribution, considering 285,000 of copies distributed by their company get sold every month, we can assume that they would carry their expertise into the distribution of my product. Finally, Harris Publications is based in the U.S which would allow a larger scale of worldwide distribution.

Intermedia PartnersAnother magazine I based my magazine on was Vibe,

which is distributed and published by Intermedia Partners. In order to gain the same success and critical acclaim as Vibe magazine, its evident that this organisation would be perfect to distribute my media product, just like Harris Publications would be. Using this company would enable my media product to thrive on a large scale, as they would know how to effectively reach the target audience (demographic) and we could also gain the expertise they possess from their previous experience. An obvious factor to why I would perhaps choose this organisation as a possible option is because of the success and expertise of the other products they produce, as they own other radio stations it’s clear they have experience within the media and know how to target the market effectively.