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Validate Your Business Idea
Don’t let it become Darling
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Best Idea Ever!
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Best Idea Ever!
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It’s Cool Right?
1. Check Online: 2. Interviews3. MVP or Mockup4. Pre-Sell 5. (Don’t ask your mother)
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Why don’t I know it?
Is it a problem with marketing? Design? Missing Features? Poor functionality? Other?
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Serenity Siren
Why do we have to about our stuff being stolen?
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Exists?
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“I’m disappointed there aren’t
more products of this kind”
“I really wanted this
to work”
“Tried DESPITE
the negative reviews”
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Google Search ConclGreen light:
People online are saying they would like a better solution.
Next step: Interview people on what their real problems
are with bag-theft so we can design the correct solution.
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Solving it today?
Ask People!In person, Linkedin, Skype
Do NOT tell them about your idea!
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Who has this problem?
But ask everyone!
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https://www.youtube.com/watch?v=KZYntTU3JW4
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When was the last time you...
Do you worry about your stuff? Where? How worried are you? How do you solve this today? It is a problem? Why, Why, Why, Why and Why?
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You tryWhen was the last time you???Tell me moreDid you…? Why? Interesting… Why?
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And
…What else should I have asked you?
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Pre-sell Your IdeaI have Super Widget Wheel 3010 here with me that solves all your problems.
Do you want to buy it?
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No’s are GREAT!I understand. Just so I can make it better in the future, could you tell me why you don’t want to buy it?
Customer: Well it doesn’t have X.
If it did X would you buy it?
Cont….
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Ask, Ask, Ask!
Until…
Great, when can I buy it?
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Finding the first Customer
B2B – LinkedinB2C - Forums, Facebook Groups, etc…
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MVPTry to sell to the first customer
No…WHY?
Try again!
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Watch these videos1. https://www.youtube.com/watch?v=kVKsfDTDYuIGive a quick overview of why and how to use interviews correctly. 2. https://www.youtube.com/watch?v=Cl9vMBFHIf0Gives a quick overview on how to ask quality questions
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ConnectFeel free to get in touch with us at Serenity
https://se.linkedin.com/in/andrewmlentz
Email: [email protected]: www.facebook.com/sensesafetywww.serenity-siren.com