Download - Rafi Hecht Resume - 2015 v2
Rafi Hecht, M.Sc.
4 Meadowbrook Road #4, Toronto, ON M6B 2S4 home: (416) 782-‐0272 ● cell: (416) 276-‐6925
[email protected] ● https://www.linkedin.com/in/rafihecht
4 Meadowbrook Road #4, Toronto, ON, M6B 2S4 | H: (416) 782-‐0272 | M: (416) 276-‐6925 | [email protected]
SAVVY INTERNET ENGINEER AND SEARCH SPECIALIST
Insightful, results-‐driven I.T. professional, Website developer, and SEO/SEM specialist providing end-‐to-‐end web and search based solutions. Excelling at meeting deliverables on time and constantly learning emerging new technologies.
AREAS OF EXPERTISE
• Website Development
• Search Engine Optimization (SEO)
• Paid/Search Engine Marketing (SEM/PPC)
• Web Server Administration (Windows/IIS, Linux (WHM, CPanel))
• Computer Network and Systems Integration
TECHNICAL PROFICIENCIES
• General: SEO (expert), SEM (expert), eCommerce Websites (expert), Google Analytics (expert), Sitemaps, Blogs.
• Platforms: Windows XP, 7; Mac OSX, CentOS Linux
• Programming Languages/Scripts/Frameworks – Server Side: PHP (expert), Classic ASP/VBScript (expert), CodeIgniter (proficient), UNIX shell commands
• Programming Languages/Scripts – Client Side: JavaScript (proficient), XML (proficient), AJAX (proficient), JQuery (proficient), CSS (expert), HTML, HTML 5, Bootstrap
• Databases: MySQL, SQL Server 2008 (stored procedures), SQLite
• Database Platforms: phpMyAdmin, HeidiSQL, SQL Server Management Studio (client side)
• Content Management Systems: Wordpress (expert), Drupal (proficient), Magento (proficient), GetSimple
• Desktop Tools: Microsoft Office Suite (Word, Excel, Powerpoint, Access, Project, Outlook), Adobe (Acrobat, Photoshop)
EMPLOYMENT HISTORY
SEARCH SUPERVISOR (CONTRACT) DECEMBER 2014 – MAY 2015 OMD CANADA TORONTO, ON
Accepted six-‐month contract position to gain exposure of working in a large-‐scale business managing large client budgets.
§ Optimized new and existing Adwords accounts to increase conversions and Click-‐Thru-‐Rate (CTR) while reducing Costs-‐Per-‐Click (CPCs) by utilizing Key Performance Indicator (KPI) metrics such as conversions, bounce rate, SOV, quality score and impression share.
§ Provide useful reporting insights utilizing tools like Google Analytics, Adwords, Excel (vLookup tables, Pivot Charts and Filtering) and Powerpoint.
SUMMARY OF ACHIEVEMENTS:
§ Optimized large-‐scale Adwords/Bing Ads accounts, some involving spends of over $500k per month.
SEARCH MARKETING DIRECTOR | LEAD WEB PROGRAMMER FEBRUARY 2010 – DECEMBER 2014 IRISEMEDIA TORONTO, ON
Started out as employee #1 at a fledgling company, serving as the technical backbone for an online marketing company that has since expanded and proven to be profitable in Year 5. § Developed/migrated websites for clients in prebuilt Content Management Systems (CMS's).
§ Enhanced client website SEO effectiveness, causing increases in traffic of up to 200%. Performed home page HTML optimization, metatagging, 301 redirects, rich content writing/uploading & linking.
§ Developed/maintained two dozen Adwords/Bing Paid Search accounts, including keyword research + ad creative.
§ Trained staff members and interns, mentoring, assigning tasks, reviewing work, and enhanced staff development.
Rafael Hecht, M.Sc. Page 2
4 Meadowbrook Road #4, Toronto, ON, M6B 2S4 | H: (416) 782-‐0272 | M: (416) 276-‐6925 | [email protected]
§ Project managed web and SEO based projects by directing coworkers and vendors to specific elements.
SUMMARY OF ACHIEVEMENTS:
§ Architected a scalable web hosting business plan via dedicated web/email servers, servicing over 30 accounts.
§ Landed contracts (including the signing of two contracts at approx. $100k each) in preparing RFPs and presenting at technical client briefings.
§ Made technical challenge of an online Traffic/Parking Ticket side business a reality by custom coding a web application which utilized Object Oriented PHP framework with robust back-‐end.
§ Set up a successful Daily Deal website (ChaiBUY), consisting of a database of 15,000 users and generating over $25k in sales.
PROGRAMMER ANALYST JULY 2008 – NOVEMBER 2009 SEARCHLINQS TORONTO, ON
§ Increased coworker productivity by 100% in creating automated modules along with senior developer for CRM site in classic ASP, Javascript, & SQL Server 2005. Modules included reporting, sales tracking, & ticket creation.
§ Developed pre-‐built, customized client websites. § Increased client website exposure on search engines by optimizing HTML code for SEO effectiveness. § Set up, analyzed, and reported useful traffic data with Google Analytics for various clients.
VARIOUS IT AND PROGRAMMING POSITIONS JULY 2005 – JULY 2008
§ Serviced clients in New York and GTA. Developed websites in ASP, PHP, Javascript, CSS, Access, and MySQL.
§ Administered and maintained MS Exchange 2000/2003 servers, firewall/filtering and virus detection/ prevention programs, Active Directory, and daily backups/restores across servers across multiple locations.
EDUCATION
M.Sc., INFORMATION SYSTEMS (INFORMATION SECURITY TRACK) MAY, 2013
Stevens Institute of Technology Hoboken, NJ
RELEVANT COURSES
• Project Management Fundamentals
• Organizational Behavior and Design • Integrating Information Systems Technologies
• Cybersecurity Principles
• Analysis and Development of Information Systems
• Process Innovation and Management
• Risk Analysis and Economics of Security
B.Sc., MANAGEMENT/INFORMATION SYSTEMS (DATA COMMUNICATIONS TRACK) JUNE, 2005
Touro College New York, NY
RELEVANT COURSES
• UNIX Operating Systems
• Local Area Networks • Public Speaking 101
• Principles of Management
• Web Programming
• Web Design Fundamentals
PROFESSIONAL CERTIFICATIONS
Google Adwords (Fundamentals, Search, Display): 2013-‐2015; Bing Ads: 2014; Advanced SEO Strategies (Search Engine Academy): 2008
