4 types of marketing philosophies
4 types of marketing philosophies
– Focused more on products and services– Specialized in ICT areas– Every product develop will have responses– Aims to penetrate Bruneian market
• On-going product innovation• Committed teams• Bruneian staffs with skills and
experiences• Established networks in the
commercial industries• Proven and established
systems offered
• New player in Brunei• Lack of staffs• Limited customer service
experience• Financial constraints• Marketing products and
services
• Introduction of new products in phases
• Still new in the market; competitors might underestimate them
• Products can be competitive• Get technical support from
overseas
• Unpredictable market demands
• Possible negative publicity• Staffs might leave the
company• Vulnerability to
competitors’ attacks
• Mobile Content Provider
• Website Development
• Software Development
• ICT System Integrator
• Open Sources Solutions
• Data Entry
• BruMesh and Blink! Portal
Financial
40% collateral
Loan $200,000 from TAIB
CONCLUSION (CONT’D)CONCLUSION (CONT’D)
CONCLUSION (CONT’D)CONCLUSION (CONT’D)