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Project on Research ofProject on Research of
Mobile phonesMobile phones
N97N97
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Introduction of different companysIntroduction of different companys
mobile phonesmobile phones1.Nokia..1.Nokia..
2.Motorola..2.Motorola..
3.Samsung..3.Samsung..
4.Tata Indicom..4.Tata Indicom..
5.Reliance5.Reliance
6.LG6.LG
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11-- Introduction of NokiaIntroduction of Nokia
The Chairman of NokiaThe Chairman of Nokia
company Iscompany Is
Mr. Jorma Jaakko OllilaMr. Jorma Jaakko Ollila..And CEO of the NokiaAnd CEO of the Nokia
Company isCompany is
Mr. Olli Pekka KallasvuoeMr. Olli Pekka Kallasvuoe..The Head Office Of Nokia IsThe Head Office Of Nokia Is
In theIn theFinland(1981)Finland(1981)..
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22--Introduction of MotorolaIntroduction of Motorola
Motorola started inMotorola started in ChicagoChicago..
Head quartersHead quarters--
Schaumburg & USSchaumburg & US..Key peopleKey people--
Greg BrownGreg Brown
(President & Ist Co(President & Ist Co--CEO).CEO).Sanjay JhaSanjay Jha (IInd Co(IInd Co--CEO)CEO)
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33-- Introduction of SamsungIntroduction of Samsung
TheSamsung companyTheSamsung company
started instarted in 1 march19381 march1938
inin KoriaKoria..The founder & the ChairmanThe founder & the Chairman
ofSamsung company isofSamsung company is
Byung Chull LeeByung Chull Lee..
It is the second largestIt is the second largest
Company after Nokia.Company after Nokia.
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44-- Introduction of Tata IndicomIntroduction of Tata Indicom
The chairman ofTataThe chairman ofTata
Company isCompany is Ratan TataRatan Tata..
The managing DiractorThe managing DiractorOfTata comm isOfTata comm is
Mr.Anil Kumar SardanaMr.Anil Kumar Sardana..
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55-- Introduction of RelianceIntroduction of Reliance
Reliance started inReliance started in 19661966..
The founder ofRelianceThe founder ofReliance
WasWas Mr. Dhiru Bhai AmbaniMr. Dhiru Bhai Ambani..The annual turnover ofThe annual turnover of
Reliance isReliance is $35.9$35.9 billion.billion.
The annual profit ofRelianceThe annual profit ofRelianceCompany isCompany is $4.85$4.85..
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66-- Introduction of LGIntroduction of LG
It established inIt established in 19581958..
TheLG launchGSM mobileTheLG launchGSM mobile
in 2001.in 2001.CEO ofLG mobileCEO ofLG mobile
Mr. Yong NamMr. Yong Nam..
He became CEO inHe became CEO inJan 2007.Jan 2007.
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ObjectivesObjectives
1. To know the customer preference regarding mobile1. To know the customer preference regarding mobilephones.phones.
2. To know the problem faced by the customers2. To know the problem faced by the customersregarding to mobile phones.regarding to mobile phones.
3. To know about potential customers.3. To know about potential customers.
4. To know the additional features which are demanded4. To know the additional features which are demandedby the respondents.by the respondents.
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Research methodology of the projectResearch methodology of the project
-- Sample sizeSample size ::-- 100100
-- Sample areaSample area ::-- LudhianaLudhiana
-- Data collectionData collection ::-- Primary & SecondaryPrimary & Secondary
-- Primary DataPrimary Data ::--Through the questionnaire, interviews & observationsThrough the questionnaire, interviews & observationsalso.also.
-- Secondary dataSecondary data ::--Through internet and books.Through internet and books.
--
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Research designResearch design
Quantitative researchQuantitative research ::--
1)1) Careful and precise specification of theCareful and precise specification of thequestion to be answered;question to be answered;
2)2) Identification,defination,and measurement ofIdentification,defination,and measurement ofthe key variables;the key variables;
3)3) Selection and specification of one or moreSelection and specification of one or more
methods of collecting data.methods of collecting data.4)4) Numerical analysis of the data, including useNumerical analysis of the data, including use
of appropriate statistical tests.of appropriate statistical tests.
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LimitationsLimitations
11-- Due to shortage of time sample size is veryDue to shortage of time sample size is very
small.small.
22-- Information may be fake.Information may be fake.33-- Due to shortage of time area for research isDue to shortage of time area for research is
limited.limited.
44-- Research is time consuming process.Research is time consuming process.
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No. of respondents who have mobileNo. of respondents who have mobile
phonesphonesOptionOption respondentsrespondents %ag e%age
YesYes 9797 9797
NoNo 33 33
Interpretation :- From above figure it is clearthat 97 % people who have mobile phone and 3
% people who have not mobile phone out of100
respondents.
users %
users
nonusers
97%
3%
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Comp. preferredby the respondents.Comp. preferredby the respondents.
OptionsOptions RespondentRespondent % ag e% age
NokiaNokia 6161 6363
MotorolaMotorola 99 1010
SamsungSamsung 1414 1414Tata IndicomTata Indicom 33 33
RelianceReliance 66 66
LGLG 44 44
Interpretation :- From above figure it is clear that % age of Nokiamobile is very high(62.89%). After Nokia % age of customerspreference for Samsung(14.43%) and other companies much less.Out of 97 customers.
Total 97 100.00
%ageNokia
Motorola
Samsung
Tata
Reliance
LG
63%14%
10%
6% 4%3%
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The respondents influenceby some differentThe respondents influenceby some different
features.features.CompComp ColourColour SoundSound BatteryBattery PricePrice LookLookNokiaNokia 99 55 2020 2323 77
MotoMoto 44 33 33 55
SamsSams 66 1010 99 22 22
Tata ITata I 33 22
ReliaRelia 11 33 11
LGLG 22 11 11 22
0
5
10
15
20
25
Nokia Sams Relia
ColourSound
Battery
Price
Look
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Place of purchasing mobile phonesPlace of purchasing mobile phones
OptionsOptions RespondentRespondent % ag e% age
Shopping mallShopping mall 1212 1313
Subiksha mobileSubiksha mobile 1010 1010
ShopShop 7575 7777
Interpretation :- From above figure it is clear that (77%)users purchase mobile phone from shops, (13 %) userspurchase from malls & (10 %) users from Subiksha mobile
% ageMall
Swiksha
Shop
77%
13%10%
Total 97 100
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Influencers for purchasing mobileInfluencers for purchasing mobile
OptionsOptions ResultsResults %ag e%age
AdvertiseAdvertise 3535 3636
FriendsFriends 4040 4141
FamilyFamily 1212 1313
OtherOther 1010 1010
% age
Advertise
Friends
Family
Other
36%
41%
13%
10%
Total 97 100
INTERPRETATION :- From abov e figures It is clear that
most of the customers are influenced by thefriends(41%) and
advertises(36%).
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The price range of customers mobileThe price range of customers mobile
Options/RsOptions/Rs ResultsResults % ag e% age
20002000--40004000 5858 6060
40004000--60006000 1919 2020
60006000--80008000 1010 101080008000--1000010000 0505 0505
1000010000--1200012000 0505 0505
% age
2000-4000
4000-6000
6000-80008000-10
10000-12
60%20%
10%
5%5%
Total 97 100
INTERPRETATION :- From above Figure It is clear that 60%
customers mobile phones cost lies in the range of Rs.(2000-4000) ismuchhigh,20% users have mobile phone of rang
Rs.(4000-6000),10% users mobile range is Rs.(6000-8000).
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The connections of users mobileThe connections of users mobile
OptionsOptions RespondentRespondent % ag e% age
GSMGSM 8989 9292
CDMACDMA 0808 0808
%age
GSM
CDMA
08%
92%
Total 97 100
INTERPRETATION :- According to above figure it is clear that 92 %users haveGSM connection and 08% users haveCDMA connection in
their mobile phones.
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Dual SIM cards facility available in the usersDual SIM cards facility available in the users
mobile phonesmobile phones
OptionsOptions RespondentsRespondents %ag e%age
YesYes 1818 1919
NoNo 7979 8181
%age
Yes
No
81%
19%
Total 97 100
INTERPRETATION :- From above figure it is clear that only19%users who have dual SIM cards phones, and 81% users who have nodual SIM connection in their mobile phones
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Support of the memory card in the users mobileSupport of the memory card in the users mobile
phonesphonesOptionsOptions RespondentRespondent %ag e%age
00--1GB1GB 4141 4242
11--2GB2GB 3131 3232
22--4GB4GB 2525 2626
%age
0-1GB
1-2GB2-4GB
26% 42%
32%
Total 97 100
INTERPRETATION :- From abov e figure it is clear that 42%users mobile phones support (0-1)GB memory card,32% users
mobile phones support (1-2)GB memory card and 26% mobile-
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Time period of respondents mobile phonesTime period of respondents mobile phones
OptionsOptions RespondentsRespondents %ag e%age
3years 0707 0707
%age
3years
63%
30%7%
Total 97 100
INTERPRETATION :- From above figure I t is clear that63% users are using mobile phones from less than one year,.30% users are using between 1 year to 3 years and 7% usersare using from above3 years.
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Respondents who want to change the mobileRespondents who want to change the mobile
OptionOption RespondentRespondent %ag e%age
YesYes 6767 6969
NoNo 3030 3131
TotalTotal 9797 100100
%age
YesNo
69%31%
INTERPRETATION :- From above figure it is clear that69% customers want to change the mobile phone, and 31%customers do not want to change the mobile phone
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Respondents who want to prefer other mobileRespondents who want to prefer other mobile
OptionsOptions RespondentsRespondents %ag e%age
NokiaNokia 3030 4545
MotoMoto 0808 1212SamsSams 2424 3636
LGLG 0505 77
%age
Nokia
MotoSams
LG
45%36%
12%
7%
INTERPRETATION :- From above figure it is clear that 45%customers prefer to Nokia mobile and 36% to Samsung,
12% customers to Motorola & 7% to LG mobile.
Total 67 100
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The most popular models of NokiaThe most popular models of Nokia
ModelsModels RespondentsRespondents %ag e%age
N70N70 1515 2424
31103110 2121 3434
27002700 0808 1313
0
5
10
15
20
25
30
35
% % %
N70
3110
2700
INTERPRETATION :- From above figure it is clearthat the(34%) users who have3110 Nokia mobile setsand (24%) users who have N70 Nokia mobile sets and(13%) have2700 Nokia mobile sets out of 61 Nokias
sets
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Finding of the studyFinding of the study
1.The sales of Nokia Mobile is veryhigh.According to our research1.The sales of Nokia Mobile is veryhigh.According to our research63%63% customers who have Nokia mobile out of 97customers who have Nokia mobile out of 97
2.The Nokias Models i.e2.The Nokias Models i.e(2700,3110 & N70)(2700,3110 & N70) are more preferred byare more preferred by
the users.According to our researchthe users.According to our research (34%)(34%) users haveusers have31103110Nokia setsNokia sets,,(24%)(24%) users have N70 Nokia sets andusers have N70 Nokia sets and 13%13% usersusershavehave2700 Nokia sets.2700 Nokia sets. 0ut of0ut of6161
3.After Nokia, Samsung is the second largest company, its sale is3.After Nokia, Samsung is the second largest company, its sale isalso veryhigh it is a strong competitor of Nokia.According toalso veryhigh it is a strong competitor of Nokia.According to
our researchour research(14%)(14%) users haveSamsung mobile phones out ofusers haveSamsung mobile phones out of97974.And Motorola is also a strong competitor ofSamsung.According4.And Motorola is also a strong competitor ofSamsung.According
to researchto research(10%)(10%) users haveMotorola mobile phones out ofusers haveMotorola mobile phones out of9797
5.The sales ofTata Indicom,Reliance & LGMobile Company is5.The sales ofTata Indicom,Reliance & LGMobile Company isvery low than Nokia & Samsung.very low than Nokia & Samsung.
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Conclusion of the researchConclusion of the research
According to research sales of Nokia mobiles is veryhigh andAccording to research sales of Nokia mobiles is veryhigh andNokias sets 3110,2700 & N70 are more preferred by the users.Nokias sets 3110,2700 & N70 are more preferred by the users.
But the problem faced by users in sound system of Nokia mobileBut the problem faced by users in sound system of Nokia mobilephones.phones.
The sales ofSamsung mobile is also veryhigh but less than NokiaThe sales ofSamsung mobile is also veryhigh but less than Nokiamobile. it is a strong competitor of Nokia mobile.mobile. it is a strong competitor of Nokia mobile.
Motorola is also a strong competitor ofSamsung mobile,andMotorola is also a strong competitor ofSamsung mobile,andproblem faced by the users in service, battery backup.problem faced by the users in service, battery backup.
The users want to GSM connection in TATA INDICOM &The users want to GSM connection in TATA INDICOM &RELIANCE mobile.RELIANCE mobile.
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Suggestions for the companiesSuggestions for the companies
11--For more sales Nokia company should improve inFor more sales Nokia company should improve insound system.sound system.
22-- Concentration on marketing sales Samsung companyConcentration on marketing sales Samsung company
should reduse in cost.should reduse in cost.33-- Motorola company should increase batteryMotorola company should increase battery
backup and provide good service.backup and provide good service.
44-- LG company should increase quality in the camera &LG company should increase quality in the camera &
battery backup also.battery backup also.55-- Reliance should make mobiles withGSM connection &Reliance should make mobiles withGSM connection &
Tata Indicom mobile also.Tata Indicom mobile also.
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BibliographyBibliography
www.nokia.comwww.nokia.com
www.samsung.comwww.samsung.com
www.motorola.comwww.motorola.comwww.reliance.inwww.reliance.in
www.google.inwww.google.in
yahoo.yahoo.& Books& Books
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QuestionnaireQuestionnaire
1.1. Do you have mobile phone ?Do you have mobile phone ?
2.2. Which set do you have ?Which set do you have ?
3.3. What is the range of price of your mobile ?What is the range of price of your mobile ?
4.4. Who influenced you to buy this brand ?Who influenced you to buy this brand ?
5.5. From wherehave you purchased it ?From wherehave you purchased it ?
6.6. How much cost of your mobile phone ?How much cost of your mobile phone ?
7.7. Which connection do you have ?Which connection do you have ?
8.8. Is dual sim card service available in yourIs dual sim card service available in yourmobile ?mobile ?
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9. How much support of your mobile for9. How much support of your mobile formemory card.memory card.
10. Would you like any other mobile ?10. Would you like any other mobile ?
11. If yes than which companys mobile do you11. If yes than which companys mobile do youwant to purchase ?want to purchase ?
12. Which factors you considered while choosing12. Which factors you considered while choosing
the mobile ?the mobile ?13. For how long you are using this mobile.13. For how long you are using this mobile.
14. Which Nokia set do you have ?14. Which Nokia set do you have ?