1999 - 2012
Targeting Technology
Web 2.0 Engagement Science
CRM Systems / People
Showroom / Service Drive
Targeting Technology
Revenue Realization
SEA ODA SMA OVA
SEA – Search Engine Advertising
ODA – Online Display Advertising
SMA – Social Media Advertising
OVA – Online Video Advertising
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Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)
Dealer Story, Article
or News
DEALERSHIP SPONSOREDSOCIAL NETWORK
(community)
1. Set Up a “Profile” for each Dealer/GM/Manager
2. Create a “Group” for your Franchise/Brand
3. Create a “Fan Page” for your Community
4. Post Links to dealer eCommerce site content items
5. Remember the 80/20 Rule of Social Content
Ads were seen 7,201,334 times by Facebook members who live near the dealership…
1,730 of those Facebook members clicked on one of the two Facebook display advertisements…
$1,595.25 spent for the Facebook Ad Campaigns, each customer visit to our community site or Fan page cost 92 cents (CPC).
To show Facebook members our dealership ads each 1,000 times (CPM), cost 22 cents…
Comprehensive
Digital Marketing
Strategy
Email Marketing Online
Display Advertising
Online
Video
Advertising
Search Engine
Advertising
Social Media Advertising
Social Media Marketing
(content)
Reputation Management
Websites
Microsites
Apps
Showroom
Process
POS
Materials
Service Drive
Process
Training – Process
Implementation
& CRM
Customer Communication
Process
Phone
Handling
Traffic
Engagement
Process
RevenueRealization
Dear Ralph,
You can’t improve your digital marketing game
if you don’t know the score. The only way to
overcome your competition and increase the
ROI of your marketing is to view all your
campaign data holistically.
AutomotiveDigitalMarketing.com
DealerElite.net
Slideshare.net/RalphPaglia AutomotiveDigitalDealer.org
AutomotiveDigitalDealers.com
Facebook.com/groups/AutomotiveMarketing
Facebook.com/groups/AutoSocial
Twitter.com/ADMcommunity
YouTube.com/autodigitalmarketing