Download - Ramonna Tooley, GroundFloor Media
What’s in Your Toolbox?
PR in a Digital World
Today’s Agenda
• Presentation (30 min)
• Q&A (10 min)
• Round Table Discussions (20 min)
• Highlights/Q&A (10 min)
• Prize Drawing!
Toolbox Basics
Toolbox Basics
• Listen
• Engage
• Measure
Toolbox Basics
• Listen– Google Alerts– Radian 6, Meltwater Buzz, Techrigy SM2– Manual Labor
Toolbox Basics
• Engage
Toolbox Basics
Toolbox Basics
• Measure– Fans, Friends, Subscribers– Engagement– Share of Voice– Collect Anecdotes– Create Dashboards
Toolbox Recap
Toolbox Basics
• Listen– Google Alerts– Radian 6, Meltwater Buzz, Techrigy SM2– Manual Labor
• Engage– Countless Opportunities
• Measure– Fans, Friends, Subscribers– Engagement– Share of Voice– Collect Anecdotes– Create Dashboards
Q&A
Round Table Discussions
Thought Starters
• Facebook vs. Twitter? What types of organizations are best suited to benefit from each?
• How do you determine if your “fans” on Facebook match your target audience?
• Is Twitter here to stay?• How do you stay current on ever-evolving
social media trends?• What is the next big thing in social media?
Q&A