Download - Ranith Kumaran You Send It
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Consumer Freemium vs.Enterprise FreemiumLessons learned from YouSendIt.com
Ranjith Kumaran
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Like everything, Freemiumbusinesses evolve (or die).
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100 free consumer senders = 500 free recipients
500 free recipients = 100 new free senders
100 new free senders = 4 paid subscribers
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20 acme.com senders= 80 acme.com recipients
100 total acme.com users= 10-100% of Acme SMB
>10% penetration= inbound from Acme
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An engagedconsumer isa likely buyer.
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Not all engagedenterprise userscan make purchasedecisions.
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Consumers arehappy buying forthemselves online.
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Businesses arehappy buyingfor groups aftertalking to ahuman.
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Retainingconsumersis (relatively)hard.
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Enterpriserenewals areopportunitiesfor up-sell.
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Every consumer isa professional.
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Every professional is a consumer.
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