12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
$3.2
Source: http://www.cbinsights.com/blog/trends/mobile-record-vc-financing-quarter
BILLIONRaised by mobile startups over the last 4 quarters
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an iOS app
Average revenue / app in Apple App Store
~$10,000 - $50,000
~$4,000
http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an Android app
Average revenue / app in Google Play Store
~$11,000 - $55,000
~$1,125
http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Rapid Iteration on Mobile
(or, how not to blow all your seed money getting to an MVP)
Mariya Yao@thinkmariya
Founder & Creative DirectorXanadu
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
8http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
of downloaded apps are opened just one time
of an app’s users are lost after one month
22%
62%
Sources: http://www.localytics.com/bloghttp://blog.flurry.com/
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What is a prototype?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What makes a prototype effective?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Build
MeasureLearn
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What is a prototype?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What is a prototype?
A prototype is a test that helps you answer a question
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What makes a prototype effective?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What makes a prototype effective?
It answers the right question
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How can you make sure you’re asking the right question?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableProduct
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableProduct
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum Viable Interface
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Interface prototyping answers questions like:
Can people navigate through my interface?
Do people understand what this button does?
Can people perform basic tasks in this app?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Interface prototyping answers questions like:
Can people navigate through my interface?
Do people understand what this button does?
Can people perform basic tasks in this app?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Interface prototyping answers questions like:
Can people navigate through my interface?
Do people understand what these buttons do?
Can people perform basic tasks in this app?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Interface prototyping answers questions like:
Can people navigate through my interface?
Do people understand what these buttons do?
Can people perform basic tasks in this app?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
...and often misses important questions like
Will people come back every day?
Will they become passionate evangelists?
Will they pay for your value proposition?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
...and often misses important questions like
Will people come back every day?
Will they become passionate evangelists?
Will they pay for your value proposition?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
...and often misses important questions like
Will people come back every day?
Will they become passionate evangelists?
Will they pay for your value proposition?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
...and often misses important questions like
Will people come back every day?
Will they become passionate evangelists?
Will they pay for your value proposition?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Why do you build products at all?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Why do you build products at all?
a) To solve a problem b) To deliver an experience
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableProduct
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableExperience
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableValue
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Core Loop
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12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Core Loop
The main set of actions your users have to take in order to make BOTH of you successful
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Farmville
Buy Seeds
Grow CropsSell Crops
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Dropbox
Buy space Fill space
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Dropbox
Buy space Fill space
Spam your friends(optional)
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Amazon
Read reviews
Buy productLeave review
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What does a user need to do to makethemselves AND your business successful?
1) Return regularly2) Contribute content3) Invite friends4) Make repeat purchases
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableExperience
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum ViableValue
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Are people willing to go through your core loop?
How often will they do it?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Minimum Viable Interface
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Summary of Principles
1) Ask the Right Question
2) Focus on Value / Experience
3) Test Your Core Loop
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
1) Prototyping simplicity
2) Prototyping emotion
3) Prototyping engagement
4) Prototyping distribution
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
1) Prototyping simplicity
2) Prototyping emotion
3) Prototyping engagement
4) Prototyping distribution
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How do you capture a complex experience simply on mobile?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How can we make you feel like a real guitarist?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Over 5 mil downloads since May launch
Average of 4.5 star rating
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
1) Prototyping simplicity
2) Prototyping emotion
3) Prototyping engagement
4) Prototyping distribution
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Toontastic
An iPad app that enables children to animate characters and record stories
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
> 8 million stories recorded
App Store Hall of Fame
Monday, December 9, 13
05/2013 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
How would you feel if you couldn’t use our product?
Monday, December 9, 13
05/2013 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
Sources: http://www.startup-marketing.com/using-survey-io/
How would you feel if you couldn’t use our product?
1. Very disappointed
2. Somewhat disappointed
3. Not disappointed
4. I no longer use it
Monday, December 9, 13
05/2013 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
How would you feel if you couldn’t use our product?
1. Very disappointed
2. Somewhat disappointed
3. Not disappointed
4. I no longer use it
Sources: http://www.startup-marketing.com/using-survey-io/
Monday, December 9, 13
05/2013 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
How would you feel if you couldn’t use our product?
1. Very disappointed
2. Somewhat disappointed
3. Not disappointed
4. I no longer use it
Sources: http://www.startup-marketing.com/using-survey-io/
Monday, December 9, 13
05/2013 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
How would you feel if you couldn’t use our product?
1. Very disappointed
2. Somewhat disappointed
3. Not disappointed
4. I no longer use it
Sources: http://www.startup-marketing.com/using-survey-io/
Monday, December 9, 13
05/2013 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
Sources: http://www.startup-marketing.com/using-survey-io/
Very disappointed
40%
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
1) Prototyping simplicity
2) Prototyping emotion
3) Prototyping engagement
4) Prototyping distribution
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
GameSalad
Platform that lets you build 2Dmobile games without any code
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How badly do people want to tinker?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
RUN GAME
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
RUN GAME
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
> 200,000 games have been made
70 have been in the top 100 in US App Store
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
1) Prototyping simplicity
2) Prototyping emotion
3) Prototyping engagement
4) Prototyping distribution
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Do my own contacts want to connect with me on a professional networking site?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Are people willing to upload their rolodexesin order to access 2nd degree connections?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
What is the right level of “virality” to getconsistent growth yet maintain credibility?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
1) Prototyping simplicity
2) Prototyping emotion
3) Prototyping engagement
4) Prototyping distribution
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
vs.
Hacker
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
1) Concierge prototypes
2) Prototyping on platforms
3) Prototyping with competitors
3) Creative prototypes
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
1) Concierge prototypes
2) Prototyping on platforms
3) Prototyping with competitors
3) Creative prototypes
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How would you prototype Instagramwith NO code written?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Take Photo
Add FilterShare Socially
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
3) Upload edited photos on tester’s behalf
1) Have testers email you photos they want filtered
2) Have a professional editor edit photos on demand
4) Measure change in key metrics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Do users take and share more photos?
Do their photos get more likes / comments?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How would you prototype Foursquarewith just an SMS interface?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Foursquare
Go To Venue
Check InGet Reward
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
4) Add $$ bonus to card for most active patron
1) Buy gift cards to popular venues (i.e. Starbucks)
2) Have testers text you when they visit venues
3) Add $1 dollar to their gift card for each visit
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Do people visit venues more often?
Do they keep up engagement over time?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
1) Concierge prototypes
2) Prototyping on platforms
3) Prototyping with competitors
3) Creative prototypes
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How would you prototype Instagramwith IFTTT?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
If Then
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
If Then
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
If Then
If Then
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
1) Concierge prototypes
2) Prototyping on platforms
3) Prototyping with competitors
3) Creative prototypes
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Instagram Hipstamatic
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hipstamatic
Take Photo
Add FilterShare Socially
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How would you prototype Instagramwith an existing competitor?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
1) Concierge prototypes
2) Prototyping on platforms
3) Prototyping with competitors
3) Creative prototypes
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How would you prototype a mobile gamewhere your character explores a rich
and interesting world map?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
How would you prototype a mobileapp that features a highly interactive
animated character?
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Hustler
1) Concierge MVPs
2) Prototyping on platforms
3) Prototyping with competitors
4) Creative prototypes
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Key Takeaways
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Summary of Principles
1) Ask the Right Question
2) Think MVV / MVE, not MVP
3) Test Your Core Loop
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Summary of Strategies
1) Keep It Simple!
2) Apply The “Tear Test”
3) Measure Engagement Early
4) Distribution > Product
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13
12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Principles
Strategy
Tactics
Monday, December 9, 13