Reinventingcommunication.net. From Zarrella’s Hierarchy of Contagiousness. Used with kind permission of Seth Godin

Reinventingcommunication.net. From Zarrella’s Hierarchy of Contagiousness. Used with kind permission of Seth Godin

Elements of Communication Objects

Time of Day

Day of the Week

How Much You Broadcast to an Audience

Readability

Emotional Tone

Word Choice

Audience Characteristics

Total Quantity of Information a Person Receives

Boundaries Between Groups

Is it a Boundary Object?

The Process that Generates the Communication Object

Rein

vent

ingc

omm

unic

atio

n.ne

t. Fr

om “

Rein

vent

ing

Com

mun

icat

ion”

by M

ark

Phill

ips,

Gow

er 2

014

Design Elements of the Communication Environment

Organizing Teams

Locating Teams

Assigning Tasks

Describing Task Information

Coordinating Activity

Who Can Talk to Whom in a Project Environment

Setting Rules for Each Method

Defining the Method for Specific Subject Matter Domains

The Schedule of Communication

The Workflow of Communication

Communication StrategyRein

vent

ingc

omm

unic

atio

n.ne

t. Fr

om “

Rein

vent

ing

Com

mun

icat

ion”

by M

ark

Phill

ips,

Gow

er 2

014

Reinventingcommunication.net. From “Reinventing Communication” by Mark Phillips, Gower 2014

10

14

18

22

1 2 3 4

Am

ou

nt

of

Co

mm

un

icat

ion

(Nu

mb

er o

f Em

ails

)

Planned

Actual

Weeks

At Week 4, Actual is less than Planned Communication by 5 emails

Reinventingcommunication.net. From “Reinventing Communication” by Mark Phillips, Gower 2014

TAMEMESSY

WICKED

BETTERPROJECTS

reinventingcommunication.net