![Page 1: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/1.jpg)
REACHING INDIVIDUALSin a Social Media Age
based on theory by Barry Vackerpresentation by Angela Santana
A RESOURCE FOR THE CATHOLIC CHURCH
![Page 2: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/2.jpg)
How do we reach people with our Message?
As Church, we have the same problem today as the disciples did nearly 2000 years ago:
![Page 3: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/3.jpg)
Social media are permeating society:
Today, however, the problem has become more refined.
![Page 4: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/4.jpg)
940 MILLIONindividuals worldwide use social networking websites†
60% OF TIMEusing a mobile phone is spent on social networking*
† According to a study by InSites, March 22, 2010*U.S. mobile subscribers. According to a study by Ground Truth, week ending April 4, 2010
![Page 5: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/5.jpg)
how can we reach more individuals for the Catholic Church?
IN THIS “SOCIAL MEDIA AGE,”
![Page 6: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/6.jpg)
TO ANSWER THIS QUESTION,we need to focus on how social media
have affected individuals
CULTURALLY.
![Page 7: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/7.jpg)
In his work,
GLOBAL VILLAGE OR WORLD BAZAAR?
communications theorist Barry Vacker suggests...
![Page 8: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/8.jpg)
INFORMATION REVOLUTIONS,like the widespread use of the Internet, lead to...
![Page 9: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/9.jpg)
CULTURAL REVOLUTIONSat the levels of individual, group, and nation-state.
![Page 10: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/10.jpg)
Living in a social media age has affected individuals.
IN OTHER WORDS:
![Page 11: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/11.jpg)
INDIVIDUALS TODAYsend and receive an unprecedented amount of information, via
![Page 12: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/12.jpg)
text / images / video / audio
![Page 13: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/13.jpg)
INDIVIDUALS TODAYuse these media to interact with an unprecedented amount of people, from many different backgrounds:
![Page 14: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/14.jpg)
religious / cultural / economic / educational / psychological / emotional
![Page 15: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/15.jpg)
THAT MEANSpeople are constantly interactingwith others who are similar to or different from them,gathering new, countless perspectives on...
![Page 16: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/16.jpg)
religion / God / forgiveness
Jesus / ethics / sin / Catholicism
abortion / euthanasia / contraception
Vatican / capital punishment / love / war
Virgin Mary / marriage / family / femininity
in vitro fertilization / justice / masculinity
hell / heaven / purgatory / Bible / baptism/ faith
Eucharist / apostolic succession / saints / demons
occult / prayer / resurrection /
etc.
![Page 17: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/17.jpg)
WITH SO MANY PERSPECTIVES,people are forced to
decide for themselves:
![Page 18: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/18.jpg)
WHAT’S RIGHTwhat’s wrong
WHAT’S TRUEwhat’s false
![Page 19: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/19.jpg)
CONVERSATIONS
BUT THESE DECISIONS ARE HAPPENING IN THE CONTEXT OF
![Page 20: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/20.jpg)
CONVERSATIONS
BUT THESE DECISIONS ARE HAPPENING IN THE CONTEXT OF
via text / images / video / audio
![Page 21: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/21.jpg)
the Church must have representatives engaging in conversations.
In order to reach individuals,
![Page 22: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/22.jpg)
ANDsince today’s individuals are not only listeners but also voices,
![Page 23: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/23.jpg)
Church representatives need totake time to
LISTEN.
![Page 24: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/24.jpg)
Listening is imperative.
![Page 25: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/25.jpg)
Don’t publish a video or start a blogor create a Facebook pageif you aren’t willing to listen.
![Page 26: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/26.jpg)
NEXT,
![Page 27: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/27.jpg)
More peoplewith more opinions means
MORE DEBATE.
![Page 28: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/28.jpg)
The Church must realisticallyanticipate debaterather than avoid it.
![Page 29: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/29.jpg)
Anticipate debate.Listen,and respond.
![Page 30: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/30.jpg)
Post thoughtful video responses,frequently asked questions,or a blog response
BUT BEAR IN MIND:
![Page 31: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/31.jpg)
Response is part of conversation,not the end of the conversation.
![Page 32: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/32.jpg)
remember:
SO, WHEN USING NEW MEDIA TO REACH INDIVIDUALS FOR THE CHURCH,
![Page 33: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/33.jpg)
There are a lot of conversations out there.
![Page 34: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/34.jpg)
The Church has to engage
viaDIGGYOUTUBETWITTERFACEBOOK etc
![Page 35: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/35.jpg)
anticipate debate
![Page 36: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/36.jpg)
listen
![Page 37: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/37.jpg)
respond
![Page 38: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/38.jpg)
and never stop conversing
![Page 39: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/39.jpg)
or valuing each individual
![Page 40: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/40.jpg)
as a decision-maker
![Page 41: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/41.jpg)
who is inundated with ideas
![Page 42: Reaching Individuals in a Social Media Age: A Resource for the Catholic Church](https://reader033.vdocument.in/reader033/viewer/2022052911/559cf93b1a28abda298b460a/html5/thumbnails/42.jpg)
and searching for Truth.