Readership Survey2008
Johnson Survey Research Ltd.
Gleaner Is the Preferred Source for Advertising Information
Newspaper turned to the Most for Information on What and Where to Purchase Things
83%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Gleaner Observer
% R
ead
ers
of
bo
th G
lean
er a
nd
Ob
serv
er
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Gleaner and Star Rule Readership Monday to Saturday!
Comparison of Daily Readership
187 193218 203 212
131137
183 175 174 178
103
212 212 210 217
317
153
0
50
100
150
200
250
300
350
Monday Tuesday Wednesday Thursday Friday Saturday
Rea
der
ship
(00
0s)
Gleaner Observer Star
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Sunday’s Readership Is 234% Greater Than Nearest Contender
Comparison of Daily Readership
671
201
47
0
100
200
300
400
500
600
700
800
Sunday
Rea
der
ship
(00
0s)
Gleaner Observer Herald
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Readers Prefer The Gleaner to Television and Radio Too!
Source Turned to Most for Information on What and Where to Purchase Things
63%
20%
12%8%
0%
10%
20%
30%
40%
50%
60%
70%
Gleaner Television Radio Observer
% R
esp
on
den
ts
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
The Gleaner Is More in Touch With Its Readers!
Newspaper with Closest Association with One's Own Lifestyle
54%
23%
0%
10%
20%
30%
40%
50%
60%
Gleaner Observer
% r
ead
ers
of
bo
th G
lean
er a
nd
Ob
serv
er
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Credibility Is Key! We Have It!
Which is the More Credible Newspaper?
42%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Gleaner Observer
% r
ead
ers
of
bo
th G
lean
er a
nd
Ob
serv
er
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Your Primary Source for News !
Newspaper which Provides the Better News Coverage
43%
37%
34%
35%
36%
37%
38%
39%
40%
41%
42%
43%
44%
Gleaner Observer
% r
ead
ers
of
bo
th G
lean
er a
nd
Ob
serv
er
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Leading the Perception Polls Too!!
Which Paper is Perceived to have the Most weekday Readers
53%
34%
0%
10%
20%
30%
40%
50%
60%
Gleaner Observer
% r
ead
ers
of
Bo
th G
lean
er a
nd
Ob
serv
er
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
We Have the Next Generation Covered!
Read Newspaper at Least Once per Week (Age 14 and Older)
448
365
0
50
100
150
200
250
300
350
400
450
500
Gleaner Observer
Re
ad
ers
hip
(0
00
s)
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
401,000 readers
Youthlink Readers who read the last issue 178,000
Children’s Own readership is 976,000
Newspapers For The Youth
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
More ABC1s Read the Gleaner!
ABC1 Weekday Readers
263
137
0
50
100
150
200
250
300
Gleaner Observer
Re
ad
ers
hip
(0
00
s)
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
With Gleaner and Star We Have All Segments Covered!
Weekday Readers by Socio-Economic Category
110
268
220
263
115
69
137 13295
35 36 31
0
50
100
150
200
250
300
ABC1 C2 DE
Rea
der
ship
(00
0s)
Star Gleaner Observer Chat
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Sunday Is a Clear Winner!
ABC1s Reading Last Sunday's Paper
63%
21%
0%
10%
20%
30%
40%
50%
60%
70%
SundayGleaner
SundayObserver
% R
ead
ers
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Read at Least Once During the Week
589
102
0
100
200
300
400
500
600
700
Star Chat
Re
ad
ers
(0
00
s)
Need We Say More?
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Cutting-edge Reporting. Recognised Local And Regional Excellence
Bringing together the people involved at the heart of the issues:
•Youth Issues and Politics
•Security and Public Safety
•The Economy and Public Policy
•Abortion
•Health and Wellness
•Education Issues
•The Church and Development
Our Team Serious About Your Business
Advertising
Connecting you to your customer
Nine (9) consecutive AAAJ MEDIA OF THE YEAR Awards
BEST IN PRINT AAAJ’s Media Award - 2006
We Have Sections Catering to Every Need
Star Poll Results- Other Interesting Facts
• 39% greater readership than Observer
• 326% greater readership than “the new paper” (Marketing 101)
• Best weekday 78% greater than Observer
• Worst weekday 49% greater than Observer
• Tell Me Pastor rules!
• 21% Increase in readership since 07
• Portmore loves its Star on Saturdays!
• Star is 2nd to Gleaner as the paper that people associate more with their own lifestyle.
• Star has more readers 14-34 on weekdays than the Gleaner and Observer combined.
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.
Gleaner and Other Products – Other Interesting Facts
• The Gleaner has 58% more readers than the Observer• The Sunday Gleaner has 234% more readers than Sunday Observer
– 70% of Sunday Observer readers also read The Sunday Gleaner.– 63% of ABC1s readers reader last Sunday's Gleaner compared to 21% for the Sunday
Observer• Best daily has 25% greater readership than Observer• Worst daily has 27% greater readership than Observer• #1 reason for preferring the Observer over the Gleaner is lack of availability.
Coming to a corner near you Jamaica!• Weekday Observer readers rank “Page 2” 25th (or 2nd to last) in preference.• 78% of weekday Gleaner readers like the new Saturday format.• 401K usually read Youthlink! 178K read last copy. Tuesday Observer has 183K
readers• 976K usually read Children’s Own. 708K read last copy. Best readership in
Jamaica! For 173K persons this is their only exposure to print.
SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.