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Page 1: Real-Benefits-SMM-Tech_StarCite-Feb-15

The Science of Bringing People Together

CONNECT WITH US:The Science of Bringing People Together

Real Benefits from Strategic Meetings Management Technology

Rising Meeting Costs Are a Challenge For All Meeting Management Executives

5% 4% 3.9% 3.1% 2.5%

2015 MEETING COSTS FORECAST1

INCREASEin Air Travel

INCREASEin Food &Beverage

INCREASEin Lodging

INCREASEin Audiovisual

INCREASEin Meeting Rooms

Meeting executives from global companies lack a single, end-to-end meetings and event management system to help them track and control costs and measure return on investment4

Meeting executives from global companies are unable to measure meeting/travel spend across their organization at all times3

48%of 201

46%of 201

3%Estimated 2015 rise in meeting costs per attendee globally2

“I needed a partner who could take us from a manual world into the world of modern data management technology.”

DIRECTOR, UNION CONVENTIONS, EVENTS, MEETINGS & TRAVEL, SEIU

What Can You Do With Strategic Meetings Management (SMM) Technology?

Get a single view of all meetings held across the organization

Reaping the Rewards of SMM Software

10-15%Annual savings on meeting costsby using Lanyon’s strategic meetings management software

50-95%reduced time Lanyon customers spent on reviews and approvals of meetings by using SMM technology6

50-75%amount of time Lanyon customers cut from inviting attendees to register and other attendee logistics5

5-25%amount of spending Lanyoncustomers reduced by accessing business intelligence on supplier costs and other information7

“The marketing manager used the Lanyon Smart Events Cloud's Attendee Management module to design and email meeting invitations. She also built a custom registration website. The invitations included links to the registration site — tailored to varied attendee types requiring di�erent levels of service. The manager shaved 18,000 euro o� of her 130,000-euro budget. ”

CASE STUDY: FORTUNE 10 GLOBAL PHARMACEUTICAL COMPANY

5. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 20156. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 20157. Driving ROI: The Business Case for Comprehensive Meetings Management Software, a Lanyon Whitepaper, January 2015

The LanyonAdvantage

Lanyon StarCiteTM, part of the Lanyon Smart Events Cloud, o�ers the most advanced SMM software for companies today. It automates sourcing, online registration, compliance, managing attendees and expense reconciliation — and also o�ers a total view, both real-time and historical — into an organization’s meetings portfolio.

Powering over 80% of the Fortune 100, including:

10OF THE TOP 10

TECHNOLOGY,HOSPITALITY &

PHARMA COMPANIES

9OF THE TOP 10

FINANCE & COMMUNICATIONS

COMPANIES

8OF THE TOP 10

DEFENSE COMPANIES

2/3OF MEETINGSNET SMM “CHANGEMAKERS” ARE

LANYON CLIENTS (2008-2013)

Contact us to learn how to better control costs, save money

and mitigate meetings risk:

1. Meeting Professionals International’s "Meetings Outlook" report, November 20142. 2015 Global Travel Price Outlook, Carlson Wagonlit Travel & Global Business Travel Association3. Best Practices to Track, Manage, and Measure Meetings & Event ROI, a Lanyon Whitepaper, 20144. Best Practices to Track, Manage, and Measure Meetings & Event ROI, a Lanyon Whitepaper, 2014

Plan and manage meetings

Leverage buying powerwith suppliers, cutting costs, eliminating ine�ciencies

Reduce risk andensure compliance

+1 800 430 8027 www.lanyon.com@Lanyon

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