Download - Real logic mktg tips for success 190610
MARKETING TIPS FOR
SUCCESS:
Brand Yourself,
Network
and Build Your
Database
Getting the logistics and the customer
experience right :
Right product
Right quantity
Right place
Right time
Right service
Right attitude...
Marketing is what you do that creates a demand for your product or service.
Creating happy
customers
and great relationship
s
that generate
repeat business
and word of mouth
referrals
Your Marketing Benchmark
KEEP YOUR MARKETING
COMPASS ON COURSE!
NETWORK
TO…
Marketing Success
Tip 1
“Networking links individuals who, through trust and relationship building, become walking talking advertisements for one another” Stephanie Spelsman
Strengthen Your Business By Expanding Your Networks
Your network is your net worth.
Don’t Wait For Customers To Find You
Spread the word where your best prospects are.
Find businesses:
• with customers in the same buying cycle or life cycle as
your product/service offering?
So that you can:
• refer on your clients
• receive introductions to build your business
Connect People And Others Will Reciprocate
Be proactive - introduce people you trust who could:
• Work together
• Joint venture together
• Refer work to each other
• Help with overflow work
Word of mouth referrals and repeat business are the lifeblood of SME’s
Consider Your
ROI For
Networking
When people ask what you do be passionate,
enthusiastic and brief.
Elevator pitch – less than 10 seconds:
Introduce yourself/your business
Immediately ask about their business
Ask for a business card
If you see value, arrange to meet again
Seek Out Businesses To Connect With
Make a plan and take the lead, book a meeting to ask
• What is your service offering
• What clients are you looking for
• Give me promotional materials to promote your business
• How do you will pass on leads
If not prompted reverse above
Consider
Your ROI
For
Networking
One paid advertisement could equal the
cost of an annual membership to a network
for you and/or your key staff.
Measure:
Leads/customers secured from advert.
Leads generated by you/key team as you
grow relationships with those in a business
group.
Seek Out
Businesses
With
Customers In
The Same
Buying Cycle
Consider:
Redeems
Joint ventures
Cross sells
Shared newsletters
Shared offers
Shared advertising
Gifts to their clients
Shared competitions
Competition prizes for their clients
KEEP YOUR MARKETING
COMPASS ON COURSE!
BUILD YOUR
DATABASE TO…
Marketing Success
Tip 2
Grow Your
Business
Through Your
Database
One of your best assets for real growth and
untapped profits.
It doubles as a marketing tool and a
tangible asset if you plan to sell your
business.
It is not a shoebox full of business cards
Keep in touch with customers to keep your
business top of mind.
Enough to show you value the relationship
without hassling your clients.
8 Database Strategies
1. Send a tip to enquiries/quotes that didn’t
convert
2. Special offer just for current clients with end
date
3. Email/Tweet/Facebook friends for ripple effect
4. Email stock reminders, last minute
alerts/standbys
5. Put news and information in your packaging
6. Post flyers with invoices and statements
7. Honour milestones – yours and clients
8. Educate about your products/services
KEEP YOUR MARKETING
COMPASS ON COURSE!
BRANDING
TO ...
Marketing Success
Tip 3
Drive Traffic
To Your
Website To
Support Your
Networking
Place a CTA on business card
Display your web address on everything
Google Places, Yahoo Local and Bing Local
Register for free web directories
Create social media sites and link them all
Write a blog
Create a YouTube
Add free downloads
Online database builder
Online shopping cart
Australian Bureau of Statistics
Aust Social Trends, Patterns of Internet Access in Aust 2006, released 2007
Internet Usage:
Rate of access: 16% in 1998 to 64% in 2006/2007
Broadband access same period: 16% to 43%
Increased internet use greatest for 65-74 yr olds
Online Shopping:
In 2006/2007 61% of the 11.3 million people who
used the internet at any site reported using it to
buy goods and services for private use.
71% of all 25-34 year olds
34% of young people aged 15-17
42% of people aged 65+
6 Thoughts To Build Your Brand With Your Point Of Difference
1. Branding is all about perceptions and impressions
2. Plan to be seen as the best possible choice.
3. Identify what makes you different from your competitors?
4. Study what makes customers/potential customers buy
your products/services?
5. Choose what do you want clients to remember about you?
6. Decide how you plan to tell them?
Always close
with a Call To
Action
Tell a customer what they should buy
Let them know what happens when they
buy
Give them end results to look forward to
Do it with the same conversational style
used in the rest of your copy
Don’t lose the connection at the end.
Conversions to sales will improve.
Introductory Offer To Guests/Members
2 hour personal session to maximise your marketing potential
KEEP YOUR MARKETING COMPASS
ON COURSE!
Word of mouth influences purchasing decisions
Today’s leads are tomorrow’s buyers and referrers
Every day you delay is a gift to your competition