![Page 1: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/1.jpg)
Real-Time “Business Awesome”
from Data-Informed Customer
Engagement
Scott Stratten
President of Un-Marketing,
Author, “The Book of Business Awesome” and “UnMarketing”
![Page 2: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/2.jpg)
Scott Stratten
• Expertise: viral, social, authentic marketing (“unmarketing”)
• Experience working with industry leaders, global brands.
• Top 5 social media influencers in the world (Forbes.com)
• >60 million views of clients’ viral videos.
• Over 130,000 Twitter followers,
Twitter: #DMA2012 @unmarketing
![Page 3: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/3.jpg)
A word about SAS • Enabling “Business Awesome” with business analytics
since 1976.
• Optimization ♦ Real Time Decisioning ♦ Marketing Automation
Customer Experience Analytics ♦ Social Media Analytics
• 90 of the top 100 companies on FORTUNE Global 500® use SAS®
Proud sponsor of Scott Stratten at DMA 2012
• $2.73 Billion annual revenue (2011)
• World’s largest independent software vendor.
• Fortune magazine #1 place to work in 2010 and 2011.
Twitter: #DMA2012 @unmarketing
![Page 4: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/4.jpg)
Twitter: #DMA2012 @unmarketing
![Page 5: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/5.jpg)
Twitter: #DMA2012 @unmarketing
&
![Page 6: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/6.jpg)
Twitter: #DMA2012 @unmarketing
![Page 7: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/7.jpg)
Twitter: #DMA2012 @unmarketing
![Page 8: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/8.jpg)
Twitter: #DMA2012 @unmarketing
![Page 9: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/9.jpg)
Twitter: #DMA2012 @unmarketing
![Page 10: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/10.jpg)
Twitter: #DMA2012 @unmarketing
![Page 11: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/11.jpg)
Twitter: #DMA2012 @unmarketing
![Page 12: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/12.jpg)
Twitter: #DMA2012 @unmarketing
Marketing Is Not A Task
![Page 13: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/13.jpg)
Twitter: #DMA2012 @unmarketing
![Page 14: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/14.jpg)
Twitter: #DMA2012 @unmarketing
Static Or
Ecstatic
![Page 15: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/15.jpg)
Twitter: #DMA2012 @unmarketing
![Page 16: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/16.jpg)
Twitter: #DMA2012 @unmarketing
![Page 17: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/17.jpg)
Twitter: #DMA2012 @unmarketing
![Page 18: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/18.jpg)
Twitter: #DMA2012 @unmarketing
Data Is Dangerous (and Powerful)
![Page 19: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/19.jpg)
Twitter: #DMA2012 @unmarketing
Social Media Success Doesn’t Exist
![Page 20: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/20.jpg)
Twitter: #DMA2012 @unmarketing
![Page 21: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/21.jpg)
Twitter: #DMA2012 @unmarketing
75% replies
![Page 22: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/22.jpg)
Twitter: #DMA2012 @unmarketing
Talking Is In Real-Time
![Page 23: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/23.jpg)
Twitter: #DMA2012 @unmarketing
![Page 24: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/24.jpg)
Twitter: #DMA2012 @unmarketing
![Page 25: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/25.jpg)
Twitter: #DMA2012 @unmarketing
![Page 26: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/26.jpg)
Twitter: #DMA2012 @unmarketing
![Page 27: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/27.jpg)
Twitter: #DMA2012 @unmarketing
![Page 28: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/28.jpg)
Twitter: #DMA2012 @unmarketing
![Page 29: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/29.jpg)
Twitter: #DMA2012 @unmarketing
![Page 30: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/30.jpg)
Twitter: #DMA2012 @unmarketing
![Page 31: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/31.jpg)
Twitter: #DMA2012 @unmarketing
![Page 32: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/32.jpg)
Twitter: #DMA2012 @unmarketing
![Page 33: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/33.jpg)
Twitter: #DMA2012 @unmarketing
![Page 34: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/34.jpg)
Twitter: #DMA2012 @unmarketing
![Page 35: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/35.jpg)
Twitter: #DMA2012 @unmarketing
![Page 36: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/36.jpg)
Twitter: #DMA2012 @unmarketing
![Page 37: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/37.jpg)
Twitter: #DMA2012 @unmarketing
![Page 38: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/38.jpg)
Twitter: #DMA2012 @unmarketing
![Page 39: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/39.jpg)
Twitter: #DMA2012 @unmarketing
![Page 40: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/40.jpg)
Twitter: #DMA2012 @unmarketing
![Page 41: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/41.jpg)
Twitter: #DMA2012 @unmarketing
![Page 42: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/42.jpg)
Twitter: #DMA2012 @unmarketing
![Page 43: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/43.jpg)
Twitter: #DMA2012 @unmarketing
![Page 44: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/44.jpg)
Twitter: #DMA2012 @unmarketing
![Page 45: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/45.jpg)
Twitter: #DMA2012 @unmarketing
![Page 46: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/46.jpg)
Twitter: #DMA2012 @unmarketing
![Page 47: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/47.jpg)
Twitter: #DMA2012 @unmarketing
![Page 48: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/48.jpg)
Twitter: #DMA2012 @unmarketing
![Page 49: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/49.jpg)
Twitter: #DMA2012 @unmarketing
![Page 50: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/50.jpg)
Twitter: #DMA2012 @unmarketing
![Page 51: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/51.jpg)
Twitter: #DMA2012 @unmarketing
![Page 52: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/52.jpg)
Twitter: #DMA2012 @unmarketing
![Page 53: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/53.jpg)
Twitter: #DMA2012 @unmarketing
![Page 54: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/54.jpg)
Twitter: #DMA2012 @unmarketing
![Page 55: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/55.jpg)
Twitter: #DMA2012 @unmarketing
![Page 56: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/56.jpg)
Twitter: #DMA2012 @unmarketing
![Page 57: Real-Time "Business Awesome" from Data-Informed Customer Engagement](https://reader033.vdocument.in/reader033/viewer/2022051819/54c764454a79598d1a8b464d/html5/thumbnails/57.jpg)
Twitter: #DMA2012 @unmarketing