+
Realify Your Secret Idea with Lean Startup Methods
IA Summit Pre- Conference April 3, 2013Kate Rutter, Co-Founder, LUXr
Association for Information Science and Technology1320 Fenwick Lane, Suite 510, Silver Spring, Maryland 20910, USATel. 301-495-0900 / Fax: 301-495-0810 / E-mail: [email protected]
* Make a Product in Three Hours
#realify #ias13
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Whoʼs here?" " " 1 min intros" " " - name" " " - role " " " - superpower
Hello!
LUXR.CO APRIL 2013 • IA SUMMIT 2013
We coach startup entrepreneurs on how to build products that people need, want, and love to buy.
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Kate Rutterwww.luxr.co
@katerutter@luxrco
#realify#ias13
TWEET!
LUXR.CO APRIL 2013 • IA SUMMIT 2013
A class on how to produce an awesome UI
This is not...
(how do you know itʼs awesome?)
A session on making production wireframes or photoshop comps
(how do you know these arenʼt a waste of valuable time?)
A “perfect approach” or a rigid point of view on Great UX.
(100s of entrepreneurs have used these techniques to define
their own unique Great UX.)
LUXR.CO APRIL 2013 • IA SUMMIT 2013
• UX Designers as founders • Lean Startup concepts & mindset• Product UX - emerging practices• Hands-on } make a product MVP• Learning through personal expression
This is about making products.
Focus! Simplify! Decide! Test!Move forward!
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Let’s get warmed up
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{5 min Activity}
Users + problems + solutionSketch it out
Who are the users?What problems do they have?
What would be a proposed solution?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Users + Problem + Solution map
Users
problems solution
a mobile app for delegating tasks
business professionals
people with families
need to know when something is done
Too much to do, not enough time
need to share tasks on the go
Idea name: .Task-a-doodle
“the DNA of your idea” 5 min
The talky part
LUXR.CO APRIL 2013 • IA SUMMIT 2013
2 Big Ideas
Empathy.Design.
Products!
User Experience
Build. Measure.
Learn!
Lean Startup
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”
+incremental
releasesmake products
customers want
+reduce waste
The big idea...
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Build.Measure.
Learn
• Experiments•!Validated learning•!Reduce waste
The big idea...
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Empathy.Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
product
The big idea...
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack BUILD
MEASURELEARN
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Let’s make stuff!
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Picture your user as a human person.(Insert personas here)
Who is it for?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Rapid Sketching
Clothespin Man!
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Who: Make a Persona
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Make a personaPortrait
5 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Make a personaFacts
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Brainstorm 10 facts3 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Divide into 2 piles:more
importantless
important
1 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Write ‘em down.1 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Make a personaBehaviors
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Make a personaNeeds & Goals
LUXR.CO APRIL 2013 • IA SUMMIT 2013
* Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments.
* Is this a specific person you know? If yes, make adjustments.
* Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.
{check}
3 checks
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{check}
Where is the biggest risk?Which 3 assumptions about your
customers pose the biggest risk to the
success of your idea?
Hint: validate these first.
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Act on user needs by identifying value propositions.
Where’s the value?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO APRIL 2013 • IA SUMMIT 2013
An example
LUXR.CO APRIL 2013 • IA SUMMIT 2013
What: Envision 6 uses
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Sketch 6-up Uses
with __________, ________ can...
10 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Making the most of the pairwith __________, ________ can... with __________, ________ can...
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Work at the wall
Post your work2-minute “quiet read”
Focus on understandingConfirm clarity
10 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Dot-vote top picks
3 dots } pick top use
1 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Redraw the top pick5 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Break!
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Brainstorm 6 features2 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Divide into 2 piles:easierharder
1 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
1 min
5-item to-do list
Task sharer
Status tracker
{Activity}
Pick 3.
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Measure what matters by tracking actionable metrics.
How do you knowit’s working?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Product(black box)
Conversion Funnel
Traffic
Measuring what?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Product(black box)
Conversion Funnel
Traffic
Measuring what?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Brainstorm 5 measures(from features)
5 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Divide into 2 piles:moretelling
lesstelling
1 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Pick 3.1 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
{Activity}
Pair-check your metrics
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Metrics checklist
3. Is there an object basis?
• “per user” [ ___/user]• “per user per week” (fancy!)• Examples: per user, per session, or by interaction or item (messages per file, emails per thread)
* not required, but super-helpful
• “per week” [ ___/wk ]• “per month” [ ___/mo]2. Is there a time basis?
• “number of...” [ # ]• “average number of...” [avg ]• “percent of...” [ % ]
1. Does the metric begin with a number?
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Metrics checklist
a good metric... a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”
vanity good better
...measures the usage of your product by a person. The usage should be specific to features that deliver value to your user.
unhelpful
total number of registered
users
% of users who share a
task 3+ times a day,per week
sign-ups
awesome% of users who sign in 3+ times a
day,per week
% of new users per
week
LUXR.CO APRIL 2013 • IA SUMMIT 2013
% of users who share a
task 3+ times a day,per week
Avg days for tasks to be completed, per month
Avg # of connections per user, per
week
{Activity}
Make a dashboard
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Pull it all together
Tell the story
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack BUILD
MEASURELEARN
LUXR.CO APRIL 2013 • IA SUMMIT 2013
This is [product name] .
Meet...
MVP* Narrative
MVP
The idea...
* Minimum Viable Product
5 min
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Story time!
Your pair peer reads your story.
(Simply read the words on the page.)
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Patterns of work1. Generate independently, discuss as a team
(3 people ideal)2. Dump & Sort
(one item per Post-It, use Sharpie)3. Sketch
(especially of people)4. Work at the wall 5. Timebox!
(speed kills the censor and keeps you moving)6. 2x2 organizing framework
(help decision-making when lots of items)7. Quick decision-making techniques
(dot-vote, roman vote, stack rank)
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Resources & Next Steps
• Customer Development interviews (3 in the next week. Sooner if your audience is at the Summit)
• LUXr Core Curriculum
• Bootstrapping
• Startup Weekends & hackathonsStartupweekend.org
• Founders Institutefi.co
• Crowdfunding, Peerfunding, Enterprise Incubators
LUXR.CO APRIL 2013 • IA SUMMIT 2013
Go be awesome.
LUXR.CO APRIL 2013 • IA SUMMIT 2013
LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.
LUXr.co
3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
[email protected] • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc