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Reality TV Vs Mobile Social Games
in Asia’s emerging markets
Raja Hussain, Founder & CEO of Funspot
23 May 2013, Singapore
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Reality TV
Emerging Market - Indonesia
And…
There are 79 Indonesian reality television shows made by local production companies in Indonesia.
“Termehek-Mehek,” (Sobbing)
Jika Aku Menjadi (If I were..)
These shows reflect local culture, passion and sentiment.
So “everyone” is able enjoy this form of entertainment.
Social Games
But…
240M Population
60M mobiles will be purchased in 2013. Fastest growing android market.
114% penetration
22% of population has web access at home65% web cafes9% PC
Indonesia is 4th largest market for twitter - Jakarta #1 city and Surabaya #6
95% of Indonesian middle class homes own a TV, with 96% watching programs daily
Indonesia
It’s too big to ignore…
What can we (the game industry) learn from the reality TV
world?
Identify local culture and passion that can be a great context for gaming
Work with TV show producers to make the game extend beyond the mobile experience
Design with the lowest common denominator in mind with regard to device capabilities
Make it affordable
Remove payment friction
Reality TV-> Social Games
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Press Coverage
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www.thewalkingdeadplay.com
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Press Release
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Find a local passion
Asia’s own poker game app..
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KILL M-I-L
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What are you going to do to make Mobile Social Games a viable
form of mass market entertainment for everyone?