Download - Rec 3530 - Attraction & Tourism Management
Recreation 3530: Attraction & Tourism Management Consortium
St. Simons Island s May 13, 2012
What is tourism?
The World Tourism Organization defines tourists as people traveling
to and staying in places outside their usual environment for not more than
one consecutive year for leisure, business and other purposes.
Why Tourism Is Important
• Provides jobs
• Brings in tax dollars
• Attracts restaurants, festivals, sporting events, retail and cultural venues
$1.8 trillion: Economic output generated by domestic and international visitors in 2010.
14 million: Jobs supported by travel expenditures.
$188.3 billion: Wages shared by American workers directly
employed by travel.
1 out of 9: US jobs that depend on travel and tourism.
No. 5: Where travel ranks in terms of employment, compared to other major
private industry sectors.
1.9 billion: Number of trips that Americans took for business and
leisure purposes.
59.7 million: Number of international arrivals in the US in 2010, including 26.4 million from overseas markets.
Travel is among the top 10 industries in 48 states and D.C. in terms of
employment.
In 2010, direct spending by resident and international travelers in the US
averaged $2 billion a day…
…$86.6 million an hour…
…$1.4 million a minute…
…and $24,000 a second.
Statistics gathered from the U.S. Travel Association's “Answer Sheet,” based on most recent data available.
What is a CVB?
Convention & Visitors Bureaus are destination marketing organizations charged with
promoting tourism.
CVBs promote the development and marketing of a destination,
focusing on convention sales, tourism marketing, and services.
CVBs represent the hotels, facilities, attractions,
restaurants and other providers serving travelers.
Our Mission Statement
The mission of the Convention and Visitors Bureau of Dunwoody is to generate economic development for
Dunwoody by effectively marketing the facilities of the community and the surrounding areas as a preferred
business, convention and tourism destination. The Corporation is the visitor's and meeting professional's trusted partner - the heart, soul and energy of our
destination. We drive economic success and enhance the quality of life in our community.
For visitors, CVBs are like a key to the city. As an unbiased resource, they can serve as a broker or an official point of contact for convention, business and
leisure travelers. They assist planners with meeting preparation and encourage business travelers and visitors alike to
visit local historic, cultural and recreational sites.
Why CVBs Are Valuable
• Offer unbiased information about a destination’s services and facilities
• Save visitors time and energy, as they are a one-stop shop for local tourism interests
• Provide the full range of information about a destination
• Most services provided by CVBs cost nothing
Think of these companies…
We market entire destinations.
How We‘re Funded
Most CVBs are funded through a combination of occupancy taxes, membership dues, improvement districts and government
resources.
Hotel/Motel Tax (also known as bed tax)
In Georgia, cities generally collect between 5% and 8% in bed taxes.
Tax Code (48-13-51)
H/M tax collected must be used for product development and
tourism promotion.
Usually goes to the Convention & Visitors Bureau or Chamber of Commerce.
Hawaii Convention Center, Honolulu
Independence Visitor Center, Philadelphia
Power & Light District, Kansas City
How We Market Dunwoody
• Print advertising • Online advertising
• Social media • Public relations
• Direct selling • Co-op marketing
• Trade shows • Promotions
• Sponsorships
Social Media
Public Relations
Direct Selling
Promotions
Cooperative Marketing
Working with the competition!
Sponsorships
So, what can you do for a CVB?
Two areas from which you’ll need to choose…
Marketing (…what Katie and Kim do…)
• Public and media relations
• Ad creative & placement
• Film productions
• Promotions & promotional items
• Online marketing
• Social media
Goal is to positively impact the local economy by increasing leisure
travel visitation to Dunwoody.
Sales (…what I do…)
• Direct sales (face-to-face)
• Trade shows & conferences
• Meeting planner receptions
• Workshops
• Itinerary coordination
• Bids/proposals
Goal is to positively impact the local economy by booking meetings, conferences, seminars, reunions, weddings, room blocks and other
events in Dunwoody.
If you like to travel, destination sales is probably a great fit for you…
Chicago New York City Fort Worth Birmingham Charlotte San Jose Las Vegas Nashville Dallas Kansas City Memphis
Palm Springs, CA New Orleans, LA Columbus, OH Washington, DC
Questions?
…break!…
How did I get here?
What are my most memorable projects and events?
What should you do to prepare yourself for a career in tourism?
Where should you look for a job after college?
Hotels & Resorts
Cruise Industry
Adventure Travel & Ecotourism
Parks & Rec: Planning Areas & Facilities
Natural & Cultural Resource Management
Meeting & Event Planning
What are realistic salary expectations and leadership
positions across the industry?
10 Not-So-Normal Trends in Tourism…
Procreation Travel: Ooh, baby!
Babymooning
Mancations
Disaster Tourism
New Age Tourism
Poorism …also known as slum tourism…
Thanatourism …also known as dark tourism…
Voluntourism
Riot Tourism
Active Tourism
Familiarize yourself with these organizations:
Other questions?
Thank you for your time and interaction!
Andy Williams, TMP 2 Ravinia Drive, Suite 120
Atlanta, GA 30346
[email protected] s (678) 244-9804