Download - Recommended Strategies for Reebok
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Recommended Strategies for Reebok
Opportunities
ThreatsStrengths
S-O Strategies
Should use the best of their designand innovation capabilities forcapturing increasing
sportswearmarket.
More emphasis should be given inproduct development for ReebokJuniors as their market
is quicklyincreasing.
Should introduce Juniors collectionin RVS stores also.
Should collaborate with upcomingtechnical innovation firms for fastand better technical
products.
Should make the best of increasingtechnical awareness amongconsumers by emphasizingtheirtechnology as USP in promotion.
Should capture market for commonwealth games, not just the athletesbut the fan gear as
well.
Should put more emphasize on IPLand Force India productdevelopment. More variety
shouldbe added to it. Price range shouldalso be increased for increasing thereach.
Disposable income of the customersare increasing, they should becaptured and loyalty
must be buildS-T Strategies
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Completely focus on theirstrengths because buildingon that they can maintaintheir share
in the market.
More attention should bepaid to the domestic marketas dollar fluctuation effectsexports
but Indian market isincreasing.
Keep maintaining the quality,durability and promote onthat for building brandloyalty as
Chinese productswill not able to provide allthat.
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by use of their good CRM practices.
Weaknesses
W-O Strategies
Outsourcing or working incollaboration with technicalinnovation firms for fast
technicalimprovement.
Watch completion closely and workon prices effectively.
Should pay more attention tocompany owned store as market isincreasing and margins
are higher inself owned stores and also they arebetter managed.W-T Strategies
Maintain existing customersfirst and try increase loyaltyin them by providing thembetter
services to surviveexisting market share.
Work more on theirstrengths over competitorsto sustain.
Capture tier I and tier II andalso the lower middle class inurban areas in order toincrease
the reach of theirproduct and create loyalty inthose markets as well so asto keepcompetitors behind.
Conclusion
Focus on finding the most promising customers (kids and women) andintroduce more
products or improve current ones to satisfy potentialincrease in demand
Keep expanding into current and future domestic markets by beingaggressive and the
worldwide leader of the footwear and apparelindustry.
Accelerate funding for numerous marketing campaigns in order to get tospecific markets
or customer groups.
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Focus on improving working conditions and human rights atinternational manufacturer
centers and at the same time increasingtheir productivity.
Implement product diversification with companys newest technologies .
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REFERENCES
http://finance.yahoo.com
Reebok Annual Reports
Reebok Quarterly Reports
www.rbkindia.com
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www.reebok.com
www.bigcharts.com
www.businessweek.com
www.wikkipedia.org