![Page 1: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/1.jpg)
ReconceptualisingCREM Alignment
to Account for Waste
Tuuli JylhäDepartment of Management in the Built Environment
Delft University of Technology
![Page 2: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/2.jpg)
Real estate as
1. Operational asset
1. Investment asset
Photo by Adeolu Eletu on Unsplash
2. Investment asset
Photo by Annie Spratt on Unsplash
![Page 3: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/3.jpg)
Photo by Samuel Zeller on UnsplashPhoto by Mieczysław Marków on UnsplashPhoto by Christian Lambert on Unsplash
Photo by Adrian Trinkaus on UnsplashPhoto by The Creative Exchange on UnsplashPhoto by Mai Truong on Unsplash
![Page 4: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/4.jpg)
The purpose of the paper is to reconceptualise CREM alignment to
feature the waste concept in smart use of CRE resources.
![Page 5: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/5.jpg)
Integrative literature review(Torraco, 2005)
Photo by Patrick Tomasso on Unsplash
![Page 6: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/6.jpg)
Alignment
1) within organisation2) across organisations
![Page 7: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/7.jpg)
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
A B C
Decision areas
![Page 8: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/8.jpg)
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
1b
1a
A B C
Decision areas
1c
1a 1c- Vertical / Hierarchal alignment
![Page 9: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/9.jpg)
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
2
A B C
Decision areas
3
2 Cross-functional alignment
3 Intra-functional alignment
Horizontal alignments:
![Page 10: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/10.jpg)
Organisational alignment(Kathuria et al. 2007)
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F2 F3
Corporate strategy
2
A B C
Decision areas
3
2 Cross-functional alignment
3 Intra-functional alignment
Horizontal alignments:
1b
1a
1c
1a 1c-
Vertical / Hierarchal alignment:
![Page 11: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/11.jpg)
Cross-organisational alignment
![Page 12: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/12.jpg)
CREM alignment
![Page 13: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/13.jpg)
Vertical CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1
Corporate strategy
1b
1a
A B C
Decision areas
1c
F3CRE
![Page 14: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/14.jpg)
Cross-functional CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1
Corporate strategy
A B C
Decision areas
F3CRE
![Page 15: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/15.jpg)
Intra-functional CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1 F3
Corporate strategy
A B C
Decision areas
3
CRE
1c
![Page 16: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/16.jpg)
Organisational CREM alignment
Corporate level
Business level
Functional level
Intra-functional level
Businessunit i
Businessunit ii
Businessunit iii
F1
Corporate strategy
2
A B C
Decision areas
3
1b
1a
1c
F3CRE
![Page 17: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/17.jpg)
Cross-organisational CREM alignment
![Page 18: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/18.jpg)
Cross-organisational CREM alignment
CRE
![Page 19: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/19.jpg)
Cross-organisational CREM alignment
CRE agent
Extended CRE organisation
![Page 20: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/20.jpg)
SUMMARY
⚫ Heavy focus on vertical (/strategic) alignment within an organisation.⚫ The horizontal alignment within an organisation and across organisations is more
or less ignored.
Lean aligns horizontally (Schniederjans et al. 2010)➔ From strategic CREM alignment to smart CREM alignment
![Page 21: Reconceptualising CREM Alignment to Account for Waste · 2020. 8. 20. · Corporate level Business level Functional level Intra-functional level Business unit i Business unit ii Business](https://reader036.vdocument.in/reader036/viewer/2022071506/6126d18d74f14978707c6597/html5/thumbnails/21.jpg)
Tuuli JylhäAssistant professor in Real Estate Management
Department of Management in the Built
Environment, Faculty of Architecture and the Built
Environment