Download - Recruiting for social media (1)
Recruiting with social media
Noelia Melacci
Khang Nguyen
Ngoc Bui
Mutiarani Taufieq
Social media
P
latform to share individual’s information on the internet
A
llow to interact with other through a network
B
uilt focus on some function including: • Identity• Conversations• Sharing• Presence• Relationships• Reputation• Groups
Types of social media
B
logs
S
ocial Network
M
icroblogs
W
ikis
V
ideo
P
odcasts
D
iscussion Forums
R
SS Feeds
P
hoto sharing
E
mployee Ideation Programs
Traditional ways of recruiting
W
ritten job applicants in response to an advertised position
R
egistering with employment agencies
I
nternet job boards
I
ndustry or corporate websites
Recruiting with job boards
W
orkopolis (www.workopolis.com)
M
onster (www.monster.ca)
Social media recruitment
I
ncreasing number of employment-eligible people spend part of their day on one or
more of these popular social platforms
G
ive an unprecedented boost to a company’s recruiting capabilities
R
elatively new
S
ocial networks:• LinkedIn (80%) Philip Kotler• Facebook (50%) Philip Kotler• Twitter (45%) Philip Kotler• Pinterest (15%) • About.me (10%)
SOCIAL recruiting platform
L
inkedIn
P
urpose:• Online Resume• Job Listing Recruiting Solution• Re-connect with people (professionals)
Benefits of social media to a company
5
35 million users on social networks
D
iscover professionals around the world
S
aves time and money
Benefits of social media for applicants
B
uild their own personal brand
C
onvenient and easy to use
D
emonstrate creativity and innovation
C
hance to work anywhere in the world
References
U
sing Social Media for Recruitment
P
interest Link
F
acebook Page
T
witter List
Y
outube Channel
B
lack , T. (2010, Apr 22). Inc magazine. Retrieved from http://www.inc.com/guides/2010/04/social-media-
recruiting.html
(
n.d.). Retrieved from http://mashable.com/2012/08/18/social-media-recruitment-survival-guide/