Download - Red bull: Of Bull Sperm & Red Threads
Of Bull Sperm & Red ThreadsA Brand Love Story
#joecoxtalks
Everything I know about branding, I learned at Red Bull.l
Unfortunately, I was drinking a lot, so what I'll share is the 10% I recall.
8 Million YouTube views
...at the same time
3 Reasons that Red Bull Kicks the crap out of other brand's social media efforts.
OR
3 reasons that Red Bull kicks the crap out of other brands...period.
1. Being Human
2. Co-creation
3. Acting Like a Publisher
Being Human#beinghuman
The brand isn't like a human...it is one.
Brands are now competing for attention in the same space (stream) as consumer's friends & family.
If you're not prepared to be one of those, you lose.
#DrunkishDials
#Cocreating
Empower others and stop trying to control things
InfluencerRelationshipManagement
The event if it was left to me...
The event when you bring in an influencer (co-creator)
AcA
ct Like a #Publisher
Experiential becomes relevant content, no matter what the original impact-
Consistent content throughout all channels & platformsAll attached with a string....
Local, amplified....
If content is king, context is the
queen
BONUS!!!!
What was the bull sperm reference from in my title?