Download - RED: Trace Pitch (Premium)
NIGERIA
(See printed press release)
• That’s why we stick with
Worked for them successfully and are still with them:
“Storm 360, Virgin Nigeria, Asa, British Council, American
Consulate, GTBank”
TVexperience
NTA Amstel Malta Box Office
The Apprentice AfricaChannels TV
Gulder Ultimate SearchBig Brother Nigeria
Naija Sings
Management Function the PR Manager in the 21st century must be part of strategic management decisions.
As premium content owners, we understand
both content and
communication
Our Advantage
We are leading content owners when
it comes to youth – with the
leading platforms and six years experience
We can keenly understand
your needs and interpret through
communication as well
as provide ideas.
To build and sustain desired
image, there is need to focus
on quality as much as (if
not more than) quantity
We are positioned to do PR with the
focus on principles and processes i.e. not just about press releases
Your brand requires top-notch, world class communication – especially
at launch
…entire PR campaign to be driven by a
big idea
….we go all the way
Launch event
Invite new media influencers
bloggers, twitterers and Facebookers;
in addition to traditional press
Twitter Buzz
Start a #TraceTVNaija Hashtag and get celebs to Tweet with it at the launch
Street - Activations
Hood Parties in Lagos’s 10 major cities –
• for terrestrial channels• for brand association with the
biggest in the eyes of the public• street credibility
Residents to perform at event and be interviewed
Celebs to attend and bring on star wattage – interact, advice and sign autographs
Outdoor Activation 10 Cities
• Festac/Satellite• Ajegunle• Lagos Island• Victoria Island/Ikoyi• Ikeja• Isolo• Ikorodu• Surulere• Unilag: Akoka, Bariga, Gbagada• Lekki/Epe/Ajah/VGC
Celebrity SpoofRecord at Hood Party
road show
take Trace TV around – Swe, Taruwa, Africa Shrine etc plus events
signings
Mega Plaza, E-Centre, Silverbird, The Palms,
structure media
partnerships with the
hottest events
Embed curators on the
coolest platformsFacebook.Nairaland.Twitter.NaijaRyders
Press Conference at least once every quarter and tie to
new activities
Courtesy visit by EMC to ALL media houses and spots.
Features
1yearpartnership with BellaNaija, YNaija, LindaIkeji, 360Nobs & NotJustOk
Artistes Endorsements with the major – musicians: singers and producers, movie stars.
To be used for launch (video and audio)
International Endorsements
Get internationals to speak about TraceTV in Nigeria.
Emphasise global nature of brand
Radio Partnerships
for 1st quarter, play endorsements
1year barterwith Beat FM, Cool FM, Rhythm FM
Terrestrial stations
Advert barter on
terrestrial stations airing TraceTV
Online Video Launch
• Facebook, YouTube, Vimeo, Google+ etc.
SMS and
Email Campaign for Launch
Press Release
Quarterly press
releases on the EMC corporate brand – which identifies it clearly as owner of Trace TV
New Media
• Manage and Focus on Twitter
and Facebook Influencers
Facebook and Twitter Pages customised for brand.
Create #Hashtags, ask celeb guests to
Tweet.
Barter for adverts
Adverts-Mentionswith the ‘hottest’ magazines – Y!,
FAB, Complete Fashion, WOW!
Communicate
broadcast times through
• Press releases• Ads• New media
Best practices. Deliverables – weekly updates, press conferences etc.. ..
…these are a given. The Question is quality.
...we also love hip-hop and R ‘n B