Download - RED: Trace Pitch (Premium)
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NIGERIA
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(See printed press release)
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• That’s why we stick with
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Worked for them successfully and are still with them:
“Storm 360, Virgin Nigeria, Asa, British Council, American
Consulate, GTBank”
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TVexperience
NTA Amstel Malta Box Office
The Apprentice AfricaChannels TV
Gulder Ultimate SearchBig Brother Nigeria
Naija Sings
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Management Function the PR Manager in the 21st century must be part of strategic management decisions.
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As premium content owners, we understand
both content and
communication
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Our Advantage
We are leading content owners when
it comes to youth – with the
leading platforms and six years experience
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We can keenly understand
your needs and interpret through
communication as well
as provide ideas.
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To build and sustain desired
image, there is need to focus
on quality as much as (if
not more than) quantity
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We are positioned to do PR with the
focus on principles and processes i.e. not just about press releases
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Your brand requires top-notch, world class communication – especially
at launch
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…entire PR campaign to be driven by a
big idea
….we go all the way
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Launch event
Invite new media influencers
bloggers, twitterers and Facebookers;
in addition to traditional press
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Twitter Buzz
Start a #TraceTVNaija Hashtag and get celebs to Tweet with it at the launch
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Street - Activations
Hood Parties in Lagos’s 10 major cities –
• for terrestrial channels• for brand association with the
biggest in the eyes of the public• street credibility
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Residents to perform at event and be interviewed
Celebs to attend and bring on star wattage – interact, advice and sign autographs
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Outdoor Activation 10 Cities
• Festac/Satellite• Ajegunle• Lagos Island• Victoria Island/Ikoyi• Ikeja• Isolo• Ikorodu• Surulere• Unilag: Akoka, Bariga, Gbagada• Lekki/Epe/Ajah/VGC
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Celebrity SpoofRecord at Hood Party
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road show
take Trace TV around – Swe, Taruwa, Africa Shrine etc plus events
signings
Mega Plaza, E-Centre, Silverbird, The Palms,
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structure media
partnerships with the
hottest events
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Embed curators on the
coolest platformsFacebook.Nairaland.Twitter.NaijaRyders
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Press Conference at least once every quarter and tie to
new activities
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Courtesy visit by EMC to ALL media houses and spots.
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Features
1yearpartnership with BellaNaija, YNaija, LindaIkeji, 360Nobs & NotJustOk
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Artistes Endorsements with the major – musicians: singers and producers, movie stars.
To be used for launch (video and audio)
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International Endorsements
Get internationals to speak about TraceTV in Nigeria.
Emphasise global nature of brand
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Radio Partnerships
for 1st quarter, play endorsements
1year barterwith Beat FM, Cool FM, Rhythm FM
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Terrestrial stations
Advert barter on
terrestrial stations airing TraceTV
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Online Video Launch
• Facebook, YouTube, Vimeo, Google+ etc.
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SMS and
Email Campaign for Launch
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Press Release
Quarterly press
releases on the EMC corporate brand – which identifies it clearly as owner of Trace TV
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New Media
• Manage and Focus on Twitter
and Facebook Influencers
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Facebook and Twitter Pages customised for brand.
Create #Hashtags, ask celeb guests to
Tweet.
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Barter for adverts
Adverts-Mentionswith the ‘hottest’ magazines – Y!,
FAB, Complete Fashion, WOW!
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Communicate
broadcast times through
• Press releases• Ads• New media
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Best practices. Deliverables – weekly updates, press conferences etc.. ..
…these are a given. The Question is quality.
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...we also love hip-hop and R ‘n B