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REGIONS AND NEW PRODUCT DEVELOPMENT
Vangelis E.Katsaros
Chemical Engineer NTUA
PhD Candidate University of Thessaly
Ioannis L. Bakouros
Ass. Professor University of Thessaly
VERITE, MANTOVA, October 2002
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THE CONTRIBUTION OF REGIONS TO NEW PRODUCT DEVELOPMENT
New Product Development Strategy
As Catalyst for Regional Welfare
Formulation & Implementation
The Case of Thessaly, Greece
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IDENTIFICATION OF PROBLEM
“Underperformance” in relation to other regions
Structural deficiencies
Unemployment – Regional Welfare Decline
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THESSALY’S INNOVATIVE PAST
Since 1997, the Region of Thessaly is actively involved into initiatives promoting innovation and technological development. The Region has been selected to participate in a number of innovative actions of the ERDF, including RIS Thessaly (1997-98), RIS+ Thessaly (1999-2001), Regional Economic Intelligence (Innovation Programme, 1998-2000), InnoRegio (RECITE II, 1999-2001), which led to the formulation and implementation of a regional strategy for innovation and technological development
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THESSALY’S INNOVATIVE PAST
Up-today main tested priorities of the innovation strategy developed in Thessaly were:
the promotion of the culture of innovation, the strengthening of the business innovation capabilities, the promotion of R&D services, the improvement of the human capital potential, and the development of innovation financing mechanisms
These priorities were specified in pilot projects and soft actions that were implemented with funding from the Regional Operational Programme and other innovative actions
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THESSALY’S CURRENT POSITION IN INNOVATION
Thessaly actually holds a leading position among the Greek regions in terms of social mobilisation, promotion, and support for innovation. This became evident at the
1st Innovation Week and Contest (7-13 May 2001) Thessaly’s four-year innovation strategy, established
through RIS and RIS+ programmes, is integral to the economic development and the growing research and development capacity of the region, assessing the strengths and weaknesses of Thessaly’s innovation system, and formulating ways to improve performance in this area. It also sought to provide a framework to address innovation policy issues in a comprehensive and coordinated manner
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THESSALY’S CURRENT POSITION IN INNOVATION
The enhanced RIS+ plan was derived from the following needs to effectively move ideas to prosperity (i.e., the innovation cycle).
1. Identify fragmented streams of innovation activities which could be coalesced with a new common innovation framework;
2. Define the collaborative framework of shared prosperity; and
3. Suggest a blueprint for a dialogue, which may chart a direction toward the emerging 'world trade of ideas'.
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THESSALY’S CURRENT POSITION IN INNOVATION
The Region’s RIS/RIS+ Action Plan for Innovation is articulated around six action axes:
1. Promotion of innovative mentality.2. Technological restructuring of the productive structure and
strengthening of the innovative competence of businesses.3. Development and promotion of services by the research
and technological infrastructure as well as by the business support organizations.
4. Development of human resources and business capabilities5. Development of financing mechanisms.6. Monitoring, evaluation and renewal of the region’s
strategy and its competence to learn and evolve.
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THESSALY’S FUTURE
A WORLD CLASS OF IDEAS
INTO INNOVATIVE ACTIONS
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THESSALY’S FUTURE
RIS+ of Thessaly moves a step forward the innovation process capitalizing on the progress of the RIS programme has achieved, and realizing the benefits of innovative actions in the application area of profitability and revenue generating outcomes.
The next step forward is the synchronization of regional innovation resources into a compound effort that incorporates generation of ideas funding, regional support and policies in order to facilitate the innovation mechanisms in Thessaly
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This synchronization process has to take a deliberate and systematic effort that must
be equally contributed to:
Retooling the innovation process with on-line tools
Upgrade the human resources depository in the region
Empower the innovation process inside SMEs with pilot actions
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REG. SUSTAINABLE DEVELOPMENT EMPLOYMENT - WELFARE
Integration of the Regional Innovation System
Formation of Innovative Mentality and Regional Consciousness
Improvement of the Business Environment
Strengthening of the Innovative Competence
INTEGRATION OF INNOVATION IN THE REGIONAL DEVELOPMENT POLICY
STRATEGIC APPROACH
MAIN TARGETS
RISRIS+
REGION OF THESSALY:
3rd DEVELOPMENT POLE IN GREECE
1. Regional Dimension 2. Employment 3. Sustainable Development
ανάπτυξη 4. Dynamism
Flexible
Dynamic
NPD S T R A T E G Y
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THESSALY’S COMPREHENSIVE STRATEGY
Thessaly’s InnovationStrategy
3rd Development Pole
Calibrating the innovation strategy
Transformation to innovative actions
Focus Area
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NEW PRODUCT DEVELOPMENT STRATEGY
Why an NPD strategy
NPD Strategy What characteristics an NPD strategy must
have ? What steps must be taken to formulate and
implement such a strategy
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MAIN TARGETS
Strategy’s main objective is to improve the capability of regional companies “to create and market”. This compound effort aims to result into a fast forward process that will accelerate the time needed from idea generation to a new product development.
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NPD Strategy Targets
1. Creation of new companies2. Attracting new investments3. Supporting private firm innovative activities4. Modernizing the region’s industrial base
through technology transfer, upgrading existing infrastructure and skills within the region
5. Promoting social engagement and widening participation
6. Continuously improve the regional policy making
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INVENT (Innovative Ventures in Thessaly)
Targets
(1) application of innovative practices for product development and marketing,
(2) creation of regional support structures for new product development, and
(3) building of regional awareness with demonstration and dissemination actions on new product development.
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REGIONAL DEVELOPMENT FUND
AND
NEW PRODUCT DEVELOPMENT
STRATEGY
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RESULTS – FUTURE ACTIONS
InnoRegio INVENT
a. Foundation of Mechatronics Center engaged in activities such as Rapid/Virtual Prototyping, etc
b. Establishing of Learning Networks in sectors:
Food
Textile & clothing
Wood & furniture
“Smart” building
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RESULTS – FUTURE ACTIONS
RIS RIS+ INVENTa. Regional Innovation Support Center b. Innovation Week & Contestc. Digital Innovation Centerd. Documentation Center e. Thessalian Quality Trade Mark for Services in
Tourismf. 1st National Contest in Designing Furnitureg. Benchmarking Database
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NEXT STEPS
Active participation in Networks of Excellence
Proposal & Initiatives for Interregional Networks of Businesses
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REGIONAL WELFARE
Region of Thessaly, unanimously, has made the choice of New Product Development Strategy as the engine that will lead to sustainable economic and social development in the years to come.
THANK YOU!