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Reinvigorating Competition Policy:What Can IO Contribute?
Nancy L. Rose, MIT Heinz-Tepper IO Conference
Carnegie-Mellon
September 27, 2019
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Concerns about competition on the rise
Wave of Megadeals Tests Antitrust Limits in U.S.Analysis shows that in many industries, most firms are competing in highly concentrated markets
October 18, 2015
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Amid evidence of growing “concentration”…in the press
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The Economist, 2016
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“The Monopolization of America”David Leonhardt
New York Times op-ed
November 25, 2018
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from think tanks….
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In academia…
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Even some in IO (!) …
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Many studies show profits/mark-ups are rising
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IMF World Economic Outlook, April 2019
Especially at the top
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Global Total M&A is about Double NA Volume in Recent Years
This is happening amid an ongoing wave of mergers
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Value in bil. USD
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With relatively few antitrust investigations and challenges
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Merger Enforcement: Combined DOJ & FTC 2R Investigations
& Enforcement Actions, 1996-2017
DOJ & FTC Second Requests
DOJ & FTC Merger Enforcement Action
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Especially of small transactions
Number of mergers below HSR filing threshhold (left scale) v. DOJ InvestigationsWollmann, 2018
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What should we make of this?
And how can IO economists contribute?
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Is competition policy to blame?
The Bosses of the Senate. Puck, 1899
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“Evidence” is less informative than we would like:
• National “industry concentration” measures may not reflect competition relevant to any consumers• “Industries” ≠ Product markets
• Geography matters
• Levels of measures (C4 or HHI) are often at odds with degree of alarm
• And markup measurement is fraught
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Measurement aside, what does it all mean?
•It matters what drives these trends: • Investment in efficiencies/economies of scale?• “Winners” that are more compelling for consumers?• Mergers / anticompetitive behavior?
•Are successful incumbent outcompeting•Buying complementary assets to improve offerings?
•Or buying up and driving out rivals?
•Less competition? Or the rise of “superstar” firms?
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Can we answer key questions?
Has concentration in most markets increased?◦…hard to say
Are markets less competitive?◦You can’t quite tell from these numbers
Is antitrust either the problem or the solution?◦Could lax enforcement be to blame? Do mergers make things worse or better?◦ Wait! We have looked at that… sort of
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Merger retrospectives and policy analysis
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Kwoka finds, first and foremost, that most of the studied mergers resulted in some competitive harm, usually in the form of higher product prices but also with respect to various non-price outcomes.
And it looks like enforcers don’t worry much until we are down to 4 or fewer competitors
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But retrospective studies seem like looking for the keys under a penlight spot
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Merger Retrospectives: Number of Studies by Industry (Kwoka, 2015)
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Perspective on the debate:A view from the antitrust trenchesDOJ and FTC career staff are motivated–But that may not be enough• Even when leadership wants to enforce antitrust
What are the challenges to vigorous enforcement?Where have IO economists advanced the ball?What more do we need to do?
Focus on merger policy
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How does US enforcement work?§Pre-notification (Hart Scott Rodino)
§Investigation§Articulate the theory of competitive harm
Grounded in market facts and institutions§Collect evidence for and against the theory
Data, docs, & testimony from all participants§ If these suggest harm, attempt to quantify impact
§Sue to block in court
§All on a very tight time clock
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Challenges for enforcementBlocking a merger requires evidence sufficient to convince a court of likely harm to competition ◦ With non-economist judges ◦ Who may never have seen an antitrust case before
In adversarial proceedings where the government has the burden of proof◦ Analytic complexity and fragility are big disadvantages
And merging firms argue for precise quantification ◦ Curse of the CSI effect! And economics hubris?
With bad decisions making bad precedent (Amex)◦ The Chicago School “theory as fact” reigns in the judiciary
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Compare merger enforcement to the way many of us write and teach
Academics’ idealized merger enforcement•Demand estimation & retrospectives in Aetna/ Humana
Attorney General’s warning:Most cases are not your advisors’ merger sim!
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Aetna/Humana: “Textbook” merger enforcement
U.S. Sues to Block Anthem-Cigna and Aetna-Humana MergersNew York TimesJULY 21, 2016
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New York Times, July 3, 2015
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1. Define the market
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Business docs and academic literature both flash “nested logit”!
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2. Measuring impact:Structural presumptions reign
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Medicare data enabled demand estimation, merger simulation
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3. Past mergers help answer “mitigating factors” defensesAre efficiencies sufficient to offset P increase?Will rivals reposition products to defeat any price increase?Are entry barriers low?Will sector regulators block price increases?Would a divestiture replace lost competition?
Not surprisingly, parties almost always argue these are more than sufficient to eliminate harm– often
very hard to evaluate ex anteNANCY L. ROSE - REINVIGORATING COMPETITION POLICY 27
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Retrospectives (used with caution)
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Result?
Federal judge blocks Aetna-Humana health insurance megamerger
A U.S. federal judge blocked Aetna's proposed $34 billion merger with rival Humana, saying it
was illegal under antitrust law. (Reuters)Washington Post, Jan 23, 2017
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That was
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Or was it?§ A year-long investigation§ ~5 months of trial preparation§ A month-long trial§ Judge issues block in January 2017
§ 20 months after deal was announced
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And they aren’t all like that!Few problematic mergers impact only price in well-defined markets with standardized data where merging parties have significant overlap. More challenging when:•Demand estimation infeasible or takes years•Harms are non-price, such as innovation•Competition is nascent or potential•Risk is “coordinated effects” (tacit collusion)
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How can IO scholars help?
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Research meets enforcement…a start
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A former enforcer’s wish list
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Probe the “priors” on mergersDisplacing “theory as fact” requires new empirical analyses:
Establish facts, especially ◦Merger motivations (informs on loss function)◦ Ex post merger efficiencies◦Consequences of mergers & market power harms
Divestitures & Conduct Remedies ◦ Lessons from asymmetric info & behavioral econ◦The persistence of incentives
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Change the burdens in courtRebalance the threshold for proof of anticompetive mergers
We have gone from Vons Grocery1966 ban on #3 buying #6, total 7.5% mkt share
To proposed mergers to monopoly
Re-emphasize structural presumptions (∆HHI/market share) and non-numeric harms
Nocke/Whinston 2019
Tighten the standard for efficiencies
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Tackle big challenges in merger enforcementPotential competition ◦ Facebook/Instagram/Whats App?◦ Prevalent in pharma, consumer goods◦The airlines mistake?
Bargaining leverageInnovation & other nonprice harmsTacit collusion/ coordinated effectsVertical mergersHorizontal merger buy-side harm (incl labor)
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And this addresses only mergers!
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Conduct cases and regulation are even more fraught
Conduct cases face huge headwinds & skeptical judiciary
IO today is ill-prepared to engage on regulation proposals • Few IO economists, especially in US, have any training in
regulatory economics, and fewer still study regulation• especially outside energy/enviro and health space
• This leaves us poorly positioned to inform a growing debate with huge potential consequences
•What are the risks? • Rose (2014 NBER), Joskow & Rose (1989 Handbook of IO)
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What to do?
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Enforcement agencies need increased resources
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ATR budget index Number of mergers index
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To keep up with growth of economy & real costs of legal and economic expertise
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https://equitablegrowth.org/research-paper/the-state-of-u-s-federal-antitrust-enforcement/?longform=true#antitrust_resources
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Enforcers need new tools and benchmarks
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And they need your work!Some inspiration to get us going
•Retrospective reviews: Kwoka, 2015; FTC staff (lots)
•Structural presumption: Nocke & Whinston (2019)
•Stealth Acquisitions: Wollmann
•Killer Acquisitions: Cunningham et al.
•Market power in health care: E.g., Cooper et al.
•Monopsony & mergers: Prager and Schmitt
•Tacit collusion & mergers: Miller/Weinberg, M/Sheu/W
•Vertical: Crawford et al, Ho & Lee
NANCY L. ROSE - REINVIGORATING COMPETITION POLICY 44
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NANCY L. ROSE - REINVIGORATING COMPETITION POLICY 45
Roll up your sleeves!