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Relationship between advertising and behavior
The average person views approximately 20,000 commercials per year and about 2,000 of these are for alcoholic beverages. The
alcohol industry spent approximately $6 billion advertising
and promotion in 2005
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The RebelThe Rebel
The Rebel
The Rebel
The Rebel
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The Prize
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The Sexpot/Bimbo
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The Man Eater
The Man Eater
THE MAN EATER
The Man Eater
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The Party Girl
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Objectification and Dismemberment
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Alcohol Advertising in Women's Magazines
• The following advertisements appeared in women's magazines.
• In each, identify the messages and images alcohol advertisers hope will appeal to girls and women.
• What stereotypes, if any, are reinforced in each ad?
• Do these ads share similar features?
• Would these ads appeal to you? Explain why or why not
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Fascination is two parts sweetness, one part fire."
Fascination is two parts sweetness, one part fire."
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Skyy Citrus"
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Parlez Alizé"
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Politically correct by day. Bacardi by night."
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“Who? You INNOCENT? Anything but.”
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Alcohol Advertising in Men's Magazines
• The following advertisements appeared in men's magazines.
• In each, identify the messages and images alcohol advertisers hope will appeal to boys and men.
• What stereotypes, if any, are reinforced in each ad?
• Do these ads share similar features?
• Would these ads appeal to you? Explain why or why not
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"It makes you irresistible
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This is the keep your eyes peeled for polar bears, where the hell are we, not on the guided tour life
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Tell it over a great tasting, less filling, Miller Lite."
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Here's to football."
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The Big Shot
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The Strong Silent Type
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Jim Beam “Real Friends. Real Bourbon.”
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Molson "Bubba" Ad "Oh when we get together, just me and all the lads”…"
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Miller Lite "Nectar of the
Guys"• Miller Lite "Nectar of
the Guys"
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Jim Beam "Real Friends. Real Bourbon."
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What Alcohol Ads Say about Relationships
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There's something to be said for occasions like these. Like, ‘Make that a double!’ "
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Here's to the Wingman
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• Each additional dollar spent on alcohol advertising raises per capitol youth drinking by 3%
• The alcohol industry spent over 28.4 million dollars on ads shown during the 15 most popular teenage televisions shows in 2003