Download - Relationship Selling
ASSSUMPTIONYou are a Well Trained Expert on:
•Preparation•Needs
Assessment/Discovery
•Presentation•Asking For The Sale
Courtship Before the Merchant Has
Agreed to a Meeting After the First Appointment
After an Agreement to proceed “Just not right now” Following up on a Referral
Email Tool Non Intrusive
Helpful Usually Not About LS or Daily
Deals No Request For Anything Valuable Content (to the
merchant)
Marriage After the Sale
After the Promotion is Over
Signing Up Again After an Extended Period
of Time Since Last Run
Beyond The Voucher Tool
Helpful Serves As A Reminder
PROVES our Value Dispels The No One Will Come
Back Myth ROI Of Marketing Value
Food Cost RoI
CPC CPMGoogle Avg. CPC $1.14
LS Clicks 419Purchases 253LS Conversion Rate 60%Google 2013 Avg Conversion Rate 8.80%If converted on Google 37
# of Clicks Needed 2875Comparative Cost $3,277
CPM $5.00
Impressions 11,510
Value $57,550
“Facebook’s News Feed algorithm gives up to 1,300 percent more weight to shares than likes when it comes to what’s shown near the top of a user’s feed, affecting a promotion’s viral performance, said Dennis Yu, CEO of
social media insights firm BlitzMetrics.”
Based on a study done by Social commerce platform ChompOn, which offers a white-label service allowing websites to set up, host and run their own on-site Group Buy and Flash Sales, has published some interesting data on how much a Facebook share and tweet is worth in terms of revenue generated.
Facebook Share Value ($14 ea.) $126Twitter Share Value ($5 ea.) n/aEmail Share Value ($20 ea.) $860TOTAL SHARES VALUE $986
Total Purchases 253Revenue Per Purchase (70% rev share x $55 x 253) $9,741Email Impressions Value $986Total Shares Value $126TOTAL VALUE FROM LIVINGSOCIAL $10,853Full Price Opportunity Cost($110 x 253) $27,830Opportunity Cost of Marketing($27,830 - $10,853) $16,977Actual Cost($110 x 38% Food Cost x 210) $8,778Profit on Marketing (LS Value $10,853 – Actual Cost $8,778 $2,075
Value Equation
*Does not factor in up-sell & repeat business additional profit and value
Proposal Pre-Campaign $55 for$110 Post Campaign Results $55 for$110
Predicted Vouchers Sold 500 Actual Vouchers Sold 253
Food Cost 38% of $110 x500 vouchers= $20,900 Food Cost 38% of $110 x 210 Vouchers =$8,778
Cost Per Acquisition $2.34 Per Cover Cost Per Acquisition $2.34 Per Cover
Projected Revenue –Marketing Fee 500x $55x70%=$19,250
Actual Revenue-Marketing Fee 253x$55x70%= $9,741
Projected Upsell 10% of $110=11.10 Actual Upsell per voucher $16.66
Actual Incremental Revenue from Promotion Upsell $2,265x62%= $1,404
Actual Revenue from Campaign= +$ 2,265.23
Revenue From Unredeemed Vouchers $1,656