Download - Relevance to Research - Leigh McAlister
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STRATEGYLEIGH MCALISTER
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STRATEGY?TAKE CONTROL
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1978
StrategyQuant
CB
We all wanted to answerquestions important to
managers
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1978
StrategyQuant
CB
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1978
StrategyQuant
CB
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1978
StrategyQuant
CB
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1978
StrategyQuant
CB
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AND THEN…
StrategyQuant
CBAnalytical
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AND THEN…
StrategyQuant
CBBayesianAnalysis
Analytical
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BY 2005…
StrategyQuant
CB
BayesianAnalysis
Methods
Managerial QuestionsBest Data to Answer
Them
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MOST RECENTLY: INVASION OF ECONOMISTS AND PSYCHOLOGISTS…
They’ve come for money.
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INVASION OF ECONOMISTS AND PSYCHOLOGISTS…
Quant
CBStructural ModelsField Experiments
BayesianAnalysis Strategy
MethodsAnalytical
Managerial QuestionsBest Data to Answer
Them
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MANAGERIAL RELEVANCE?Strategy
Quant
CB
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MANAGERIAL RELEVANCE?
Strategy
Quant
CB
I don’t want to be a hand-maidento industry
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MANAGERIAL RELEVANCE?
StrategyQuantCB
My field experi-ment with price cuts eliminates
endogene-ity
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MANAGERIAL RELEVANCE?Strategy
Quant
CB
Managerial Questions
Best Data to Answer
Them
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MANAGERIAL RELEVANCE?Strategy
Quant
CB
AnalyticalHey!I’m
Strategy!
Managerial Questions
Best Data to Answer
Them
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MARKETING SCIENCE DOCTORAL CONSORTIUM
•THREE TRACKS
•ANALYTICAL MODELLING
•STRUCTURAL MODELS
•EMPIRICAL MODELS – I.E. FIELD EXPERIMENTS
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Knowledge fromOther Fields Hiring PhD Training
Faculty
Submitted Papers
Review ProcessExecution qualityIdea quality
Published Papers
Promotion and Tenure Process
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Knowledge fromOther Fields Hiring PhD Training
Faculty
Submitted Papers
Review ProcessExecution qualityIdea quality
Published Papers
Promotion and Tenure Process
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QUESTIONS•WHO ARE WE?
•WHO CONTROLS OUR RESEARCH PROGRAMS?
•SHOULD WE MORE CONSCIOUSLY TAKE CONTROL?