Download - Religion Communicators DC 2012 Workshop
Transcript
- 1. Religion Communicators Council DC Chapter November 14, 2012 #RCCsocmed
- 2. WELCOME! IM MEG.Communications Associate @ Shepherding the NextGeneration.Nonprofit Social Media Consultant.Brand Ambassador.
- 3. TRY THIS: Write your organizations mission in 140 characters or less.
- 4. DEFINE: SOCIAL MEDIA CAMPAIGN-> Drives audience to a defined action-> Leverages social media channels-> Engages users in a two-way conversation
- 5. SOCIAL MEDIA WILL NOTSAVE YOUR ORGANIZATION (OR YOUR SOUL).
- 6. CASE STUDY: BLUE SUNDAY 2012
- 7. IDENTIFY GOAL.Use S.M.A.R.T. method.Goal: Raise awareness of child abuse prevention efforts. -> Get churches to sign up to participate in Blue Sunday. -> Pass benchmark of 100 Facebook fans. -> Host audio news conference for religion reporters -> Place op-ed on Crosswalk.com. -> Earned media coverage in Christian outlets http://www.bethkanter.org/25-smart/
- 8. ASSESS YOUR CURRENT ABILITIES.Borrowed from Beths Blog and Barnraisers LLC http://ow.ly/eKsrU
- 9. LISTEN.
- 10. CREATE A LISTENING DASHBOARD. Blogs Twitter Facebook Comments Google Alerts Online news sites
- 11. LEARN FROM ALLIES.Learn from your allies --- those who will helpspread your message. These are your keyinfluencers.
- 12. LEARN FROM ROLE MODELS.
- 13. ENGAGE.Dont be afraid of the two-way conversation.Ask allies to share online.Tweet religion reporters.Create a Media Corner.Say thanks.Ask a question.
- 14. CALL TO ACTION. http://www.shepherdingthenextgeneration.org/blog/social-media-a-catalyst-for-change
- 15. EXECUTE.CREATE DESIRABLE, SHAREABLE CONTENT. Calendar of content. Photos each day. Tweets each day. Weekly blog posts. Promo video. Facebook banners.
- 16. MEASURE.But I went into communications so I DIDNT have to domath!
- 17. MEASURE. Start small After-Action Reviews Blue Sundays top content: 20% of traffic during campaign went to landing page Should guide future campaigns http://www.bethkanter.org/aar/
- 18. ANALYZE.GOAL: To raise awareness of child abuse preventionefforts. -> Churches signed up for Blue Sunday: 500. -> Surpass 100 Facebook fans: 120. -> Place op-ed on Crosswalk.com: Yes. -> Earned media coverage: Christian Post, Christianity Today, Moody Radio.
- 19. RECAP: WHAT MAKES A GOOD CAMPAIGN?
- 20. RESOURCES: THE LEARNING NEVER STOPS.
- 21. THANKS! @megbiallas [email protected] www.meggoestowashington.wordpress.com www.slideshare.net/megbiallas