AGM,February8,2010
GeorgeO’Neill
SocialMediaMarke<ngforRealtors®TimeToGetSerious!
MyPurpose
Helpyouincreaseyourpersonalsales:
1. ExplainRealEstateSocialMediaMarke<ng
2. Outline3ToDo’s
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AboutMe
RealEstate
• 2ndGenera<onRealtor®
• PersonalInvestments20yrs• LicensedinSept.2007
• BrokerinFeb.2010
• 24x7DigitalMarke<ng• Top~10%MasterSales
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Consul<ng
• 25yrsMarke<ng&Sales
• DeloiZe&PwC,Globally• FounderRETechTO
• FounderSMMSforRealEstate
• AdjunctProf.HumberCollege• Speaker&Educator
Educa<on‐B.Sc.&M.Sc.,Eng.(UNB)‐MBA,Marke<ng(Queen’s)
Welcometo
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...theInternetAge
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2000‐2009:+380%
2000‐2009:+134%
74%
26%
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TargetM
arket
©GeorgeO'Neill 7
Source:StatsCanada,&TheGlobeandMail,SocialMediaMarke<ngSummitForRealEstate,November30,2009
~100%realestateconsumersareon‐line!!
...and,welcometothe
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ConsumerEngagement
Age
Tradi<onalMedia
• One‐to‐many
©GeorgeO'Neill 9
SocialMedia
• One‐to‐one• One‐to‐many
• Many‐to‐each‐other
©GeorgeO'Neill 10
SocialMedia
• Oneofmostpopularon‐lineac<vi<es
• 10%of<mespentonInternetisonSocialMediasites
• CanCommunicatewithpeersaboutthingsthatmaZer
• “Word‐of‐Mouth”,onsteroids!
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TheSocialMedia“Big3”
400Millionusers
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=popula<onofCanada
+UnitedStates
+Britain
+Ireland
RealEstateSearch
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Source:CaliforniaAssocia<onofRealtors®
So,CustomersAreOnline.
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AreYou?
SocialMediaMarke<ng
©GeorgeO'Neill 16
Usessocialnetworkingsitestopromoteproductsandservices
Characteris<cs:• Open• Authen<c• Transparent• 2‐way/Mul<Conversa<on
Examples
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NewYorkTimes• 4thQuarterEarningsDown48%(Jan28,2010)• 1millionpapersdistributeddaily• 1.6millionuniquevisitorson‐linedaily
Kijiji.caversusRealtor.ca• 30daylis<ngonMLS®• 2daypos<ngonKijiji
GuessWhat?
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TheInternetandConsumerEngagement
areheretoStay!
RealEstateConsumerTrends
1. BeZerinformed
2. Expectalllis<ngstobeon‐line
3. Donotwanttobe“Sold”to
4. Wantatrustedadvisor
5. Desiretransparency
6. Demandefficiency
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“TableStakes”
• Clearvalueproposi<on/brand• E‐mail
• Website
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StandOut
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3ToDo’s
A. Facebook‐Join&ConnectToClientsB. Blog–LinkToYourWebsite
C. Consistency–FrequentandOnmessage
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BePa<ent
”RomeWasNotBuiltInADay”
SitesMen<oned
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Facebook.com
Meetup.com/RETechTO
Wordpress.com
SocialMediaMarke<ngSummit.ca
TwiZer.com
LinkedIn.com
ThankYou!
Foraddi<onalhelp,pleasecontact:
GeorgeO’Neill
TwiZer:@GeorgeONeillE‐mail:[email protected]:416.399.5534
Website:GeorgeONeill.caBlog:TorontoRealEstateMusing.com
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