INTRODUCTION

The study is mainly focused on the Roots Industries India Limited. The

organizations overall view is studied. It helps the firm acquire a better understanding of

the consumer, the competitions and the marketing environment. It also aids the

formulations of the marketing mix. The study concerned to gain the number of details

barrier to sells, advertisement and promotional activities, customer preference service,

availability, quality, distribution channel and overall satisfaction in the market.

It poses various departments such as secretarial department, purchase department,

sales and marketing department, inventory department, human resource department, and

quality assurance department. The entire departments were taken as the main theme of

the study.

The process carried out in every department is analyzed in this study. The

organizational study helped to gain practical knowledge and procedure for the smooth

functioning of various departments. Starting with market survey, marketing survey helps

the firm in every components of the marketing task. It helps the firm acquire a better

understanding of the customer, the competitions and the Marketing environment.

Roots is a leading original equipment supplier to major vehicle manufactures like

Mercedes Benz, Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS,

Kinetic, etc., the technical collaboration with Robert Bosch S.A. of Spain starting from

1995 has strengthen the R&D activities and increased roots technical competence to

international standard. These are detailly discussed in the study.

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INDUSTRY PROFILE The Indian automotive industry has flourished like never before in the recent

years. This extraordinary growth that the Indian automotive industry has witnessed is a

result of liberalization initiated by the government of India, which have played an

important role in bringing the Indian automotive industry in great heights.

The Indian automotive components industry manufactures a wide range of parts

including castings, forging, finished and semi-finished components, assemblies and sub-

assemblies. Its development has been aided by the arrival of OEM to India in the 1990’s

and the increasing exposure of Indian companies to international competitions and best

practices.

India’s automotive accessories industry is being urged by the government to

partner with overseas firms with the aim of making India a platform for outsourcing as

well as global R&D hub. As the Indian vehicles production industry has grown, so has

the domestic supplier industry but the global auto industries such for low cost and more

international outsourcing has lead to a sharp growth in the components output and

exports in recent years.

Factors such as superior engineering skills, modest domestic market growth, the

sophistication of its IT industry and increasing free trade agreements in addition to low

cost are expected to boost India’s auto component sector growth over other countries in

the environment of shoring to low cost countries. The explosive of automobiles industry

has rendered the automobile manufactures to produce right quality of accessories for

automobiles.

The automotive industry is the industry involved in the design, development,

manufacture, marketing, and sale of motor vehicles. In 2007, more than 73 million motor

vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a

total of 71.9 million new automobiles were sold worldwide 22.9 million in Europe, 21.2

million in Asia-Pacific. 19.4 million in USA and Canada, 4.4 million in Latin America,

2.4 million in the Middle East and 1.4 million in Africa.

The markets in North America and Japan were stagnant, while those in South

America and Asia grew strongly. Of the major markets, Russia, Brazil and China saw the

most rapid growth. In 2008, with rapidly rising oil prices, industries such as the

automotives industry are experiencing a combination of pricing pressures from raw

material costs and changes in consumer buying habits. The industry is also facing

increasing external competition from the public transport sector, as consumers re-

evaluate their private vehicle usage.

A well-developed transport network indicates a well-developed economy. For

rapid development a well-developed and well-knit transportation system in essential. As

India’s transport network is developing at a fast place, Indian Automobile Industry is

growing too. Also the Automotive Industry has strong backward and forward linkages

and hence provides employment to a large section of the population. Thus the role of

Automobile Industry cannot be overlooked in Indian Economy. The Automobile Industry

produces all kind of vehicles. India Automobile Industry includes the manufacture of

trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. the industry can be

broadly divided into car manufacturing, two-wheeler manufacturing and heavy vehicle

manufacturing units.

The major car manufacturer are Hindustan Motors, Maruti Udyog, Fiat India

Private Ltd., Ford India ltd., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd.,

Hyundai Motors India ltd., Skoda India private Ltd., Toyota Kirloskar Motor Ltd., to

name a few.

The two-wheeler manufacturing is dominated by companies like TVS, Honda

Motorcycle & Scooter India (Pvt) Tld., Hero Honda, Yamaha, Bajaj, Etc., The heavy

motors like Buses, trucks, defense vehicles, auto rickshaws and other muti-utility vehicles

are manufactured by Tata-telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and

Mahindra etc.

COMPANY PROFILERoots Industries India Limited places a premium on original technology and

innovation. The technical collaboration with Robert Bosch S.A. of Spain Starting from

1995 has further strengthened the R&D activities and increased Roots technical

competence to international standers. This collaboration along with indigenous talent has

kicked off a spree of growth unmatched in the history of automobile OE manufacturers.

Roots Industries India Ltd., one of the eight companies under roots group, has

been making electric horns since it started its operation in 1970 as American Auto

Service. Besides a variety of Horns, the roots group now manufactures various other auto

accessories, including halogen lamps and fog lamps and parking and reversing sensors.

Its clients include such big names as Daimler Chrysler, Mitsubishi, Mahindra and

Mahindra , Toyota, TATA motors, TVS motor company and Piaggio. Roots products find

their way to the United States, Europe, West Asia and Africa. It is the first horn

manufacturer in Asia to obtain QS 9000 and VDA 6.1 Certification and the first in the

world to win the ISO/TS 16949 certification.

Thriving on high-end research and diversification roots group also manufactures a

range of non-automotive products, including cleaning equipments castings and precision

tools. The technical collaboration with Bosch S.A. for auto products in 1995 set the group

on the path of sustained technical growth. It also has the collaboration agreements with

other German Companies for non-auto products – with hako for multicleaners and

Zeinser for Textile Machinery. The Roots Group obsession with technology is evident

form the range of the state-of-the-art tools it uses for research and development (R&D) –

solid modeling, hard prototyping, drafting and graphics. Its methodology laboratory is a

comprehensive calibration-cum-consultancy centre that offers electrical, mechanical,

pressure and vacuum calibration.

Roots is a leading original equipment supplier to major vehicle manufacturers like

Mercedes Benz, Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS,

Kinetic, etc., the technical collaboration with Robert Bosch S.A. of Spain starting from

1995 has strengthen the R&D activities and increased roots technical competences to

international standard.

Global alliances for competitive advantages:Roots are leading original equipment suppliers to major vehicle manufacturers

like Mercedes. Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS, Kinetic,

etc., the technical collaboration with Robert Bosch S.A. of Spain starting from 1995 has

strengthen the R&D activities and increased roots technical competences to international

standard.

The Roots Group Roots Industries India Limited.

Roots Auto Product Private Limited.

Roots Multiclean Limited.

Roots Cast Private Limited.

Roots Digital Engineering Services Private Limited.

Roots Metrology Laboratory.

Roots Polycraft.

R K Nature Cure Home.

Satchdananda Jothi Nikethan.

Crystal Clean Care.

Roots Industries Malaysia sdn, Bhd.

PRODUCT PROFILERoots Industries India specializes in the manufacture of a wide range and line-up

of automobile horns. Roots Roots is a leading original equipment supplier to major

vehicle manufacturers like Ford, Daimler Chrysler, Mercedes Benz, Mitsubishi,

Mahindra and Mahindra, Toyota, TATA Motors, Fiat, TELCO, TVS, Kinetic, etc.

Roots Industries India Ltd., places a premium on original technology and

innovation. Its technical collaboration with Robert Bosch S.A. of Spain starting from

1995 has strengthened the R&D activities and increased roots technical competences to

international standard. The collaboration along with Roots indigenous talent has licked

off a spree of growth unmatched in the history of automobile OE manufacturers.

Roots Industries India is a leading manufacturer of HORNS in India and the 11 th

largest Horn Manufacturing Company in the world. Headquartered in Coimbatore –

India, Roots has been a dominant player in the manufacture of the horns and other

products like Castings and Industrial Cleaning Machines. Since its establishment in 1970,

ROOTS has had a vision and commitment to produce and deliver quality products

adhering to International Standards. With a strong innovation base and commitment to

Quality, Roots Industries India Ltd., has occupied a key position in both international and

domestic market as suppliers to leading OEM’s and after market. Similar to products,

roots has leading edge over competitors on strong quality system base. Now, RIL is the

First Indian Company and First horn manufacturing company in the world to get ISO/TS

16949 certification based on effective implementation of QS 9000 and VDA 6.1 system

requirement earlier. Roots Industries India has entered into technical collaboration with

Robert Bosch, S.A. to further enhance the technical competence. Roots vision is to

become a world class company manufacturing world class product, excelling in human

relation.

The Horn Products of Roots Industries Windtone.

Vibrosonic.

Cleartone.

Bosch Range.

Roots 90.

Megasonic.

Smartone.

Spider.

Commercial transportation plays a crucial role in the economic development of the

Nations. Roots Air horns ensure safe and smooth passage of thousands of vehicles on the

road move.

Roots Auto Product Private Limited (RAPPL), the largest supplier of Air Horns in

India caters to the needs of several OEMs. Ashok Leyland, Caterpillars India and JCB

Escorts. Roots Air horns also find a place of pride in passenger vehicles, trucks, Earth

moving equipment, Material Handling equipment, etc., Roots Air Horns are exported to

countries in North America, Europe, Middle East Africa and SAARC region.

Products of Roots Auto Product private Limited Electrical Flashers.

Melody Maker.

Security Systems.

Mobile Charger.

Air Horns Controllers

Switches.

Relays.

NEED FOR STUDY

The main purpose of the study is to know the overall performance in the main

resource of development of the company.

The company needs to know the critical areas where they can implement the

strategic performance system.

To identify the best source through when the company can produce good quality

products at reasonable costs.

To study several welfare activities of the HR department and satisfaction of

welfare of the employees.

To study process from product development to export

SCOPE OF THE STUDY

It provides solution to the current problems.

If performs basic operation more efficiency and quality than the current

information system.

If provides more information for development of the performance of the products.

To increase productivity and employees turnover.

It provides information for the performance by the co – ordination of all the

departments in the company.

To meet the growing demand in the vehicle industry and to sustain the market

share the company policy of creating capacity ahead of time yielded results.

Performance can be improved in three ways through use of technology through

effective’s Human Resources and high performance work system.

Helps us to improve the communication skills and study several functions of

departments.

OBJECTIVE OF THE STUDY

Overall performance is the process of evaluating the performance of the company

is interviewed by group. Performance of the company has been evaluated by its ranking,

profit, shares and its annual revenue. The performance can be impressed by the co –

ordination of each and every department in the company. The main objectives of study

are to findings of the overall performance of the company.

Primary Objectives

To know the overall performance of the Roots Industries India Limited in

Coimbatore.

Secondary Objectives

To study about the functions and authority of head purchase.

To study about the sale promotional activities and major customers of the

company.

To study about the HRD practices in the company.

To study about the HRD practices in the company.

PURCHASE DEPARTMENT:

Proper buying of material and merchandise are of great importance in any

business. If the raw material is not of requisite quality, the cost of production would rise,

profit will decline, quality of finished products may go down etc. If raw materials are

purchased in excessing requirement there is an unnecessary tie-up of working capital with

loan of interest, inaccuring of storing and safe guarding expenses, the risk of

obsolescence and detoriation of the raw material is more. Hence roots industries ltd takes

careful steps in purchasing the materials of the right time. Adequate quality and the right

quality.

The purchase order shall contain a clear description of the products, drawing

number, quality, rate, delivery, schedules, terms payment, mode of dispatch and other

relevant data.

Functions and Authority of Head Purchase

To ensure smooth authority of purchase.

To develop subcontractors to ensure supply of quality materials.

To interact with other functional heads as when required.

To ensure implementation of ISO 9001:2000 quality systems in purchase.

To approve and revise procedures related to purchase.

To identify training needs of department persons.

To ensure department objectives are met out & continual improvement in the

department.

Purchase procedure: Bill of material.

Vendor.

Evaluation.

Team of engineers.

Freeze the vendor.

Rise enquiry.

After evaluation.

Purchase order.

Frequency of purchase:

Lesser the ability more the frequency of purchase.

More the ability less the frequency of purchase.

Suppliers:

There are 250 vendors all over India, the vendor supplies 4000 components based

on the 5 product range.

Major suppliers of raw material

Kalpana Engineering works.

RGM.

Jyothy Rubbers.

Lancer Lader Tech Pvt. Ltd.

Metro spring.

Green Technology Corporation.

Roots cast Pvt. Ltd

Navodaya Industries.

Devi tools.

Bisco Power Coating.

Jupiter Tools.

ARG Engineering.

Roots Muticlean Pvt. Ltd.

PRODUCTION DEPARTMENT

Production department is the process which combines and transforms various

resources used in the production subsystem of the organization into value added products

in a controlled manner as per the policies of the company. Production is an activity where

in the input is transformed into output. It satisfies the demand for a product.

PRODUCTION PROCESS:

Production process therefore is a part of the company which is concerned with the

transformation of a range of input into the required output having the requisite quality

level. In this company they produce various models of horns with QA 100% and the

following in the method or procedure in the production department.

The assembly process for different horn is almost similar with some minor

modification in one or two stages. There are twelve different line identified as A, B,

C……..K.,. The line A, B, C, D, E, F are pneumatic line H, I, J, L are hydraulic lines.

G, K is Jit lines

.

The pneumatic line consisting of pneumatic screwdriver and pneumatic press for

tightening & crimping operation. The lines that are automated with hydraulic press (E, F,

I, J) are similar to that of A, B, C and D. these line also consist of stages performing

different operation. These include coil locking, terminal point assembling, tighting /

riveting crimping (pre, final) tuning and testing etc.,

The hydraulic press consist of directional values switches to adjust run stokes.

Mean to measure oil, pressure, etc., Typical to conventional hydraulic press. These

Hydraulic pressures are fitted with different type of layers, fixtures, etc., to accommodate

for different designs.

MARKETING AND SALES DEPARTMENT

Roots industries ltd focus on 3 kinds of market for their products namely,

Original equipment market (OEM)

Replacement market.

intrastate (within tamilnadu)

interstate (outside tamilnadu)

Export oriented market.

Upon the daily basis of manufactures of automobile in this companies. The supply of

horns depends some of the product are customized. For supplying companies like m/s

ford, according to the requirements of the customer.

In the replace market the major role is played by the mechanics. The mechanics word

of mouth is very important for the selling of the products to the customers. But to those

customers who are loyal to the products of the company, it doesn’t affected at all, the

particular companies product prescribed by the mechanics determines the selling of the

product is the replacement market.

With a view of achieving the competitive advantage new product of horn in order to

cater to the needs of customer. The main aim of the company is to enhance the value and

convenience of the existing products and there by attracting new customer and retain the

existing customer.

From the company the distribution is termed as the primary sales. Since it is the

direct sales.

From the distribution to the dealer is termed as the secondary sales, from these sales

onwards it is not direct sales.

From the dealer to the customer. It is termed as the territory sales, where the

mechanics are playing a vital role in the selling of product to the customer.

The product are mainly exported to more than 15 countries such as Argentana,

brazil, Canada, Finland, Germany, Holland, Italy, Japan, Malaysia, Philippines,

Singapore, Spain, Srilanka, UAE, USA.

Sales Promotional Activities

Participating in International Marketing Exhibitions.

Direct domes in Industries.

Advertising in news paper and magazines.

Giving discounts, warranties and after sales services.

Distribution of products in replacement market:

RIL.

Distribution in Coimbatore.

Dealer

Retailer.

Machanics

Customer

Sales procedure:

Customer requirements

Order from customer

Verification or evaluation

Order conformation

Production

Delivery

In OEM the products are directly sold to the customers some of the OEM customers were:

Ashok Leyland.

Bharath Earth Movers.

Caterpillar India.

Daimler Chrysler.

Fiat India.

Ford.

Hindustan Motors.

Piaggio.

Mahindra & Mahindra.

TATA Motors.

Tatraudyog.

Toyota.

TVS Motor Company.

Skoda Auto India.

Volvo India.

Roots Industries Ltd. Accepts enquires from the customer, on the basis of enquires

the sales team go directly to the customer and gives the manual of all items and helps

them to choose the products, which is beneficial to them. The sales team will provide a

demonstration about the performance of the product. If the customer is satisfied, team

will provide the quotation and they come to negotiation with customer. After the approval

from the manger the order will send to concerned department for making immediate

delivery.

The dealers of Roots Industries Ltd. Receive the maximum commission 7.5% (or)

minimum commission 5% depends upon the products they sold in the market. They had

dealers in Mumbai, Chennai, Calcutta and Delhi, Bangalore, Hyderabad and other cities

in India and have dealers in abroad.

HUMAN RESOURCE DEPARTMENT

At present there has been growing awareness for the importance of human force

in corporate enterprise. The main objective of the human resources department is to

utilize the human resources efficiently and effectively to improve the growth of the

business organization.

Human Resources Department is a management function that helps the company

to recruit, select, train and develop staffs. HR department is concerned with the people’s

dimension in organization. The functions and principles of HRD are applied to develop,

maintain and compensate the employees in organization.

HRD practices in ROOTS group

Focuses

Learning

Knowledge

Skill

Positive attitude

Change

Institutionalizing

Proactive change

Performance

Performance = Skill * Motivation * Opportunity.

Approaches to HR

Accepts & Appreciate

Educate & Elevate.

Enrich the potential

Balanced & Leadership

MEND then SEND

Accept noble failure industrial – responsible citizen.

HR objectives Customer satisfaction

Concern for Society

Concern for employee’s satisfaction.

Customer Satisfaction

Through employee satisfaction

Development of skill and will

Developing pro – customer approach

People for future

Future for people

Development of staff

Job enrichment

Empowerment

Concern for society

Safety

Health

HR philosophy

Openness and mutual trust

Team culture

Customer first WIN WIN strategy

Empowerment

Features

Suggestion scheme

Quality circle

EMP

ESOF

Positive Mental Activity Club

Good Morning Assembly

Monthly Motivational Talk

Thirullural Mandram

Motivation Service Award

Attendance Award

Performance Reward Scheme

Roots Care Services Blood Donation

Welfare Activities

Calculate for employees children

Marriage loan

Group Insurance Scheme

Super Animation Scheme

Roots have a strong people – oriented work culture that can be seen and felt

across its entire member concerns. Whether work in group or in isolation their efforts are

well appreciated and achievement well rewarded. They have a sense of belonging and

they revel in an environment of openness and trust cross function s function as one

seamless whole and foster the true spirit of teamwork.

FINANCE DEPARTMENT

Finance is the blood of every business. Finance is that activities which is

concerned with acquisition and conversion of capital funds in meeting the financial needs

and overall objectives of business enterprises.

The main function of finance department is referred to the process of raising the

funds and utilities of funds or provides finance to various departments as per the

requirements.

The finance department is controlled by the finance general manager (finance).

There are 25 employees in the financial department.

Roots Industries deals with almost advances banks. So that they can take loans

like short term or long term, when ever they face immediate finance. If they want to raise

immediate funds, they receive letter of invitation from every banks regarding the terms

and conditions of loans, so that they can compare and choose the best service provided by

the concerned banks.

OBJECTIVES OF THE DEPARTMENT

To make a decision concerning the use of limited resources including

identification of crucial decision are and determination of objectives and goals.

To effectively direct and control the organization, human and material resources.

To maintain and report on the custodianship of resources.

To facilitates the social function and control.

Functions of Finance Manager

To ensure effective utilization of monitory resources and co-ordinate all financial

activities.

Sourcing of funds.

Secretarial formalities.

Ensure statutory compliance.

Funds collection.

To ensure implementation of ISO 9001:2000 quality system in design department.

Negotiation with banks and financial institution.

Preparation of various accounts.

Banks of Roots Industries

State Bank of India.

Canara Bank.

Punjab National Bank.

HDFC Bank

ICICI Bank

Citi Bank

Software used

TATA EXE system (for accounts) and Roots is going to adopt the most advanced

software technology that is SAP.

INVENTORY CONTROL DEPARTMENT

The main activity of inventory control department is to maintain the stock

optimum level of the raw material in the stores of the company, which is essential for the

preparation of products manufactured in the process of the company.

The component and supplementary material required for production are also kept

and maintained in the stores of the company. The purchase department of the company

consults with the inventory supervisors and purchase the raw material needed for the

products to be manufactured and maintain the goods receipt note.

When the company receives order for producing the products after consulting

with the inventory department and production department, purchase controller will order

the specified quantity of raw materials for carryout production process. When the

company purchases raw materials which are essential for production, the company will

receive the exact quantity of material which has been ordered and it will examine whether

raw materials poses suitable quantity after brief examination of purchased raw material

they are appropriate placed in the store of the company.

Goods Receipt Note (GRN) of the company provides all the information relating

to each every product and details of the suppliers, the price of the every raw material and

higher authority may examine products and maintain stocks register as per rules of the

company.

When the materials are used for production for producing articles, inventory

control department will separately maintain the special register and it will specify all the

information relating to exact quantity of raw materials taken by labours for every day of

population. Inventory control department will maintain separate record regarding the

present status of goods.

EXPORT IMPORT DEPARTMENT

In the global market EXIM departments has more importance for the success of

organization, because they are playing with foreign exchange activities. Roots Industries

has both Imports and Exports. Some of the most advanced products importing from

various countries and 60% the roots products Export to the major developed countries.

Export Procedures:

Receipt of order.

Approach Bank for Pre-Shipment Credit (such as packing credit).

Obtain ECGC.

Prepare post-shipment document.

Post Shipment Credit.

Liaison with C&F agent for completing shipment facilities.

Advice customer insurance.

ORGANIZATIONAL CHART

CHAIRMAN

DIRECTOR

(FINANCE)

CHIEF FINANCE OFFICER and COMPANY SECRETARY

FINANCE HUMAN RESOURCE

DIRECTOR

PRODUCTION

DIRECTOR

MARKETING DIRECTOR

DIRECTOR EXPORT AND IMPORT

DIRECTOR PURCHASE

SWOT ANALYSIS

Strengths of the Automobile Industry Low labor cost:

India enjoys a comparative cost advantage in labour as compared to western

countries.

Skilled Manpower:

India has vast pool of skilled manpower and qualified engineers among the

largest in the world.

Capability to assimilate new technologies and handle large projects

Weaknesses of the Automobile Industry Low labor productivity:

Cost advantage in labor wages is nullified by the fact that we have lower labor

productivity.

Defect rates high:

We have a higher defect rate about 10 times the world average.

Low Investment in R & D:

The Industry has a very low investment in R & D as compared to their foreign

counterparts which will their sustainability in the future.

Not reached critical mass:

Indian companies are in nascent stage and hence not able to cater to the

requirements of OEM’s..

Poor infrastructure :

Poor infrastructure like roads, ports, railways which lead to higher logistics cost

and lower reliability.

Opportunities for the Automobile Industry

Increasing setting up of global automobile manufactures in India.

Introduction of newer technologies, that provides safety to drives.

Skilled buyers who blooms out with genuine spare and spurious and conditioned

spares.

Flexibly in manufacturing operations and enable the industry to quickly adjust the

won’t force in line with conditions.

Financing has becomes so easy than are automobile is within every aspirants

reach.

Threats for the Indian automobile industry

Starting pay package offered is very low.

The company has not entered into new projects to expand by diversification.

As more vehicles come on the road, this will become a major bottleneck

High competition from East European countries and other Asian countries

Huge labour force resulting in high labour charges

FACILITIES

Canteen A well spaced and hygienic canteen is provided for the welfare of the

employees of Roots Industries India Ltd.,

Dinning RoomA neat and tidy huge space with available of chairs and table for eating

during lunch hours

Medical Facilities Roots Industries India Ltd., has developed a 24 hours medical

facilities for the welfare of the employees.

Periodical Medical Checkup is arrangened by Roots Industries

India Ltd., for the benefit of the Employees.

Periodical mental counseling are done for the benefit of the

employees in Roots Industries India Ltd.,

Awards Roots Industries India Ltd., award their employee according to the

skills and talent in their respective work by providing monetary and non –

Monetary awards.

Roots industries India Ltd., also award the experienced and skill

employees, who is working for many year in the company. This award

may be non – monetary only. (Promotions, Housing Facilities, Vehicles

Arrangement etc.,)

Get Together After every project is finished, the management has arranged a get

together meeting to discuss about the previous projects advantages and disadvantages

plus the employees efforts and there are appreciated equally

Tour Once in a year the management or on behalf of the management, the

employees arrange a tour about a week or couple of days.

Suggestion boxThe management has arranged a suggestion box every where in the

company to know the more about the employees requirement indirectly.

Uniform

Every employee in the management has to wear the uniform provided by

the management.

Rest RoomA well equipped and advanced sanitary is provided for the benefit of the

employees.

DAILY REPORT11th June, 2009 (Tuesday)

Collected my confirmation from the Training Department after completing

procedure by the industry.

15th June, 2009 (Monday)

Collected information about the different departments in the company. The

information is given by Ms.Deepa, Training member. Who briefly told the various

departments in Roots Industries India Ltd.

Purchase Department

Marketing and Sales Department

Production Department

Human Resource Department

Finance Department

Inventory control Department

Export and Import Department

16th June, 2009 (Tuesday)

Collected information about the Indian Automotive Industry and also about Roots

Industries India Ltd.,

Overall structure of the industry

Export potential.

Marketing in Europe and U.S

Production capacities.

Industries Development

Employee strength.

Their business.

Certifications.

Organization co-operations

17th June, 2009 (Wednesday)

Collected information about the company various product and its features and Mr.

Sampath Kumar (Training Head) guided me about the procedure of implant training.

Roots Products

What kind

Different types of horn & its function

18th & 19th June, 2009 (Thursday & Friday)

In the Purchase Department I worked under the guidance of Mr.Mohan Selvaraj

(chief officer) in Purchase department, regarding computing Minimum Order Quantity.

22nd June, 2009 (Monday)

Collected information about the Purchase and Production Department with their

functions respectively. Mr. Mohan Selvaraj provided the information’s.

Inventory control.

Purchases.

Stores.

Searching for the different vendors.

Function of department

Production process

Production controls

Purchase types.

Need for purchase and production

23rd June, 2009 (Tuesday)

Collected information about company organizational structure and its hierarchy.

Company corporate charts

Company various department chart

Company department head names

24th June, 2009 (Wednesday)

Mr.Rajendran assisted me for collecting information about various facilities

available in company and also assisted me for collecting Human resource department.

Various employees’ welfare and development

Company employment welfare towards employee

What is HR

How useful to employees

HR functions and importance in the company

25th and 26th June, 2009 (Thursday & Friday)

I have been handling taxation work under the guidance of Mr. R.P.AnandKumarr

in Finance Department .for documentation filling and arranging the document in correct

order.

29th June (Monday)

Collected information about Marketing and sale department with Export and

import Department under the guidance of Mr. Naveen Kumar.

Marketing Survey in the market about the product

How export and import are done

Their functions in the company

30th June (Tuesday)

Collected information about inventory control and Financial Department under

the guidance of Mr.Saravanan

Finance planning.

Formulation of financial budget.

Working capital manages

FINDINGS

Price of the Roots is higher when compare to other brands.

Human Resource department of Roots Industries India ltd., utilizes the man power

efficiently and effectively.

Roots Industries India Ltd., deals with almost all advanced banks,

Roots products are highly available in the market.

Export is higher than import in the roots industries

The Management utilizes student trainees for their small work.

Supervision in the management are not up to the satisfactory level.

Employees are having the skills only on their work only

SUGGESTIONS AND RECOMMENDATION

Customers are more concerned about the price and brand, so that the company can

penetrate the market through high quality at low price competitiveness.

Employee’s workload should be reduced and payment must be increased.

Though the awareness of the roots product in the market is not satisfactory, the

sales of the roots products are considerable. So, Roots must educate the dealers to

increase the awareness of the product and its importance in the market.

The company should consider the export of its product.

Regular supervision can be made so as to see that the work is equally and fully

distributed among the team members.

Increase the employee’s trainings, education, and developments.

Maintain the environment at facilities to avoid and stress to the workers.

Co – ordination between the employees will results the increase in the overall

performance of the company.

Customers are more concerned about the price and brand, so that the company can

penetrate the market through high quality at low price competitiveness.

CONCLUSION

The success of an organization depends upon the ability of its employees in order

to increase the productivity, prevents employee turnover and increase the overall

performance of the company. The study has helped me in some suggestion to improving

the over all performance of the company. After the study made by me I can say that the

overall performance of company can be improved in three ways through use of

technology, though effective Human Resources and high performance work system.

The study on “Overall Performance of Roots Industries India Limited” is carried

out. The overall performance of the company as this organization is using their

technology; many new customers are attracted towards the company. After conducting

the study the organization has to take necessary steps to implement the strategy to

improve the overall performance of the company. This study showed the employees are

satisfied with the facilities provided by the company. The salesman in the previous year

has been improved when compared to present sales. The overall profit of the present year

has been increased.