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Report on Management games held on 22 September 2015
Venue: 1st floor, CD Sagar block Time: 1 pm to 3 pm
Coordinator: Mrs. Prathima V G
Co-coordinators: Mr. Shreyank Levi and Mr. Virupaksha Goud
Report prepared by: Mrs. Prathima V G
Management Games were held for the newly inducted students of 1st sem MBA
(batch 2015-2017) on 22 September 2015, at 1st floor, CD Sagar block. 42 students took part in the games.
Objective:
1. To introduce the concept of team work (importance of inclusion, dependency, coordination, team
involvement, acceptance of others’ views and opinions, understanding strengths, negotiation and so on).
2. To learn the importance of planning / strategizing
Game 1: Line up
Students were divided into 2 groups. Each group was required to form a line quickly within 2 minutes based on
characteristics given by the facilitator (for example-from longest to shortest). The line had to be formed without
any of the participants interacting with each other verbally. The group that was able to form the line quickly
without errors was declared the winner.
Group 1 was able to complete the task in time with minimal errors.
Game 2: Pass the Hula Hoop
Students were divided into 2 groups, of 21 members in each group. They were required to stand beside each other
holding hands. A Hula Hoop was introduced to the first person in the group which had to pass through the person
completely and then was passed on to the next person without breaking the chain (without leaving hands) till it
reached the last person. Once the last person received it, it was passed back in the same manner to the 1st person.
The group members had to devise a strategy to pass on the hoop consistently without breaking the chain till the
last member. In the event that the chain broke in between for any reason, the hula hoop was introduced back to
the first person in the group and the activity started all over again.
Group 1 completed the task without any mistakes and was declared the winner
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Game 3: Hula Race
Each group was asked to nominate its 4 best people to represent the group in this race. The group members had
to stand within the hula hoop, facing outside in 4 different directions and had to race against the other group,
while maintaining the hula hoop intact. They had to touch the end the co-coordinators standing at the end of the
hall and return back in the same manner. The team which was able to complete the task quickly without errors
was declared the winner.
Group 1 was able to maintain the hula hoop intact and race against time to win the race.
Game 4: Line up articles
In this game, the groups were given 3 minutes within which they had to line up articles that they currently had
with them, in a straight line wherein the articles had to be touching each other. The caveat was that they could not
use handkerchief, dupatta or belt but any other articles. The group which was able to achieve this was to be
declared the winner. However, both the teams were disqualified, as there were a lot of errors in the way the groups
had arranged the articles.
Group 1 felt that Coordination, team spirit and involvement, strategy adopted were the team’s positives, which
helped them to win 3 of the management games. They were also very happy with the communication among the
team members for all the games. They felt that they lacked perfection in the 4th game, which is why they were
disqualified.
Group 2 felt that the team’s enthusiasm, planning, innovative thinking were some of the positives; however, they
lagged behind in execution.
Overall, the students felt that these activities helped them to appreciate how understanding among the team
members, a properly devised strategy and coordination among the team during implementation of the strategy,
will help them successfully accomplish their tasks.
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Classroom activity on KRA and KPI on 23rd Sept 2015
A class room activity called “The Towering exercise” was held for HR students on Key Result Area and Key
Performance Indicator as a part of their Performance Management System specialization paper, on 23rd Sept
2015. The class was divided into four groups of 5 members each and was given a few newspapers to construct
the tallest standing tower within 15 minutes. The guideline to be borne in mind while constructing the tower was
that the base had to have a 1 foot diameter or width. They were told that their towers will be evaluated on certain
dimensions identified by the faculty.
Out of the four teams, only one team was able to make a sturdy and tall tower. All the others had made weak
bases, which is why their towers could not stand without support. At the end of the exercise, the students were
told about the differences between KRA and KPI taking the “tower” as an example.
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The students thoroughly enjoyed the exercise, and were able to clearly distinguish between KRA and KPI and the
role they play in performance management.
Report on Management games held on 29 September 2015
Venue: 1st floor, CD Sagar block Time: 1 pm to 4 pm
Coordinator: Mrs. Prathima V G
Co-coordinators: Mr. Dharmendra Rao Jadhav and Mrs Shalini R
Report prepared by: Mrs. Prathima V G
Management Games were held for the newly inducted students of 1st sem MBA
(batch 2015-2017) on 29 September 2015, at 1st floor, CD Sagar block.
Objectives:
To understand the importance of planning
To understand the importance of team work and team dynamics
Activity details: ‘Fishing’ the bottle out of the well
Students were divided into 3 groups of 15 people in each group. A “well” was created within which a bottle filled
with water, which represented a “fish” was kept and students were required to take the fish out of the well without
touching it with their hands. Students could use the props given to them to aid them take the fish out of the well.
Each team was given different prop- Juice straws, thin strings of thread and rubber bands.
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Each team was asked to further break themselves sub teams- one for planning and the other for implementation.
The students were given 15 minutes time to strategize how they will use the props to facilitate them in carrying
out their mission. Post this; the plan had to be conveyed to the implementation team. Each implementation team
was given 3 minutes to implement their strategy and 3 chances to carry out the implementation. During the
implementation, they had to bear in mind not to bend over the walls of the well, not touch the wall of the well
with any part of their body or move the wall, else they would be disqualified.
The team that took out the fish in the minimal period was declared the winner.
Winning team: Group 1- “DSI Hunters” - Prop-Thread, finished the activity in 1.37 minutes in the 3rd
attempt led by Mallikarjun as the team leader
Other Participating teams:
Group 2- “Fishing warriors”- Prop- Juice straws led by Sharath as the team leader
Group 3- “Kingfishers”- Prop- Rubber bands led by Chaitra as the team leader
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Amidst laughter, students learnt the importance of communicating in the right manner, their roles as a team
member and how it affects the overall performance of the team, the need for team work, and the role of motivation
in completing a task. Overall, the students enjoyed the activity and were of the opinion that it had helped them
understand the essence of team work.
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HR Club activity- 30th September 2015
Venue: 5th floor, Class room no 501, New Business block
Time: 3 pm to 4.30 pm
Coordinator: Mrs. Prathima V G
Management Games were held for the 3rd sem HR students as a part of the HR club activity on 30th Sept 2015.
Objectives:
To understand the importance of planning
To understand the importance of team work and team dynamics
To understand the importance of accountability in a team
To understand the role of a leader in a team
Activity details: ‘Fishing’ the bottle out of the well
Students were divided into 4 groups of 4 people in each group. A “well” was created within which a bottle filled
with water, which represented a “fish” was kept and students were required to take the fish out of the well without
touching it with their hands. Students could use the props given to them to aid them take the fish out of the well.
Two teams were given thin strings of thread and the other two teams were given juice straws.
The students were given 15 minutes time to strategize how they will use the props to facilitate them in carrying
out their mission and were given 3 minutes to implement their strategy and 3 chances to carry out the
implementation. During the implementation, they had to bear in mind not to bend over the walls of the well, not
touch the wall of the well with any part of their body or move the wall, else they would be disqualified.
The team that took out the fish in the minimal period was declared the winner.
The teams that used strings of thread had a clear idea of how to use their prop and were very organized. They
discussed their plan with all the team members with a clearly defined role for each one of them. Hence, both the
teams were able to complete the task in less than a minute. The winning team however completed the task in a
record time of 19 seconds.
The teams that used juice straws clearly lacked focus and did not know how to use the prop and hence failed in
all the three attempts. There was also lack of coordination and team spirit in them. The leaders identified to lead
the team did not motivate the team members, or guide them on how to accomplish the task in the given period.
The deliberation session which followed the physical activity, brought out some clear positives and negatives for
all the four teams, which helped each individual team to identify improvement areas and how they need to work
on their team work skills.
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HR Club activity- 7 Oct 2015 Venue: 5th floor, Class room no 501, New Business block
Time: 3 pm to 4.30 pm
Coordinator: Mrs. Prathima V G
A Group discussion was held for HR students of 3rd semester as a part of the HR club activity on 7th Oct 2015.
The class was divided into two groups- one as participants and the others as observers. The participants were
given the rules of GD and were given the topic “Are parents always right?”
They were given 2 minutes for preparation and then the deliberations lasted for 20 minutes. At the end of the
session, the participants were individually given feedback about their discussion points, on areas of improvement
as well as their nonverbal communication. The observers also gave their feedback on each participant, discussing
how each of them could have improvised their points.
The session ended with the faculty coordinator stressing on the importance of following GD rules and how
nonverbal communication is going to add effect to their discussion.
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Report on Parent Teacher Meeting held on 7th Nov 2015 Venue: CD Sagar Auditorium Time: 11.30 am onwards
Attendees: Dr Latha Krishnan, Director MBA BU; Mr Sanjeev Chenjeri, Zonal Head for Learning and
Employability Advancement Program, Reliance Money Initiative; Faculty; Parents; Guardians; 1st semester
MBA Students(2015-17 batch)
Report prepared by: Prathima V G
The first Parent Teacher Meeting was held for 1st semester students of MBA-BU on 7th November 2015. The
meeting started with an address by the Director of MBA BU program, Dr Latha Krishnan, who spoke about the
collaborative role of Parents/ Guardians and Faculty in the overall development of students and stressed on how
they can impact the performance of students. Various important points like attendance, overall discipline,
performance monitoring of the students were stressed upon during the address. The Director also took an oath
from the students in the presence of their parents/ guardians about attending classes regularly, holistically
developing themselves to equip themselves to be responsible citizens.
Mr. Sanjeev Chenjeri, Zonal Head for Learning and Employability Advancement Program, Reliance Money
Initiative, addressed the gathering and spoke about the Beta Plus certification program that is being offered to
students for a fee and spoke about the advantages of it.
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This was followed up by a one on one meeting by the Director, Dr Latha Krishnan and the Class counselors of
respective sections with the parents/guardians. During the one on one meeting, respective student’s attendance
status, performance in the 1st internal test along with overall performance and behavior in the class was discussed
with the parents/ guardians. It was also emphasized that every student will need to maintain 75% attendance status
per subject to be eligible to take up the university examination.
Overall, the response from the students, parents/guardians was good and they appreciated the initiative taken by
the department to keep the parents/ guardians informed about the expectations from the college and their
respective ward’s attendance and performance status.
Report on Industrial Visit
Co-coordinator: Prof Virupaksha Goud G
Date: 20th November 2015.
Startups & SME students
IIIrd Semester, MBA, Bangalore University
Visited Companies: Vindhya e-infomedia pvt Ltd, Presscom Products, METASPARK
Industrial visit is one of the important academic activities to expose the students for practical knowledge. Class
room teaching helps the students to understand the concepts in theoretical way and the realization of significance
of the concepts will happen through industrial visits. Dayananda Sagar Arts Science & Commerce is always
leading in using advanced teaching tools to train the students as per the market requirement. Faculties and
DSCASC director hope this visit has helped students in a greater way.
The main objective behind the visit was to make student aware about how various activities related to marketing,
financing and human resource are carried out in company and give them feel of managers as soon as they start
their career. Snaps of industrial visit attached below
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Outcome of the industrial visit:
This industrial visit helped students with practical management practices in market and bring a positive change
in students thinking and practical behavior towards Management Education. This visit has enhanced students
knowledge on management Practices, Operation Process, Company business strategy and office administration.
Prepared By
Virupaksha Goud G
Asst Prof, DSCASC, DSI
Bangalore
Movie screening (Industrial and Employee relations) on 27th November 2015
The HR students of 3rd semester MBA were screened a movie on 27th November 2015 as a part of the Industrial
and Employee relations course paper. The students were explained the safety measures to be complied under the
Factories Act 1948 and were screened “ Bhopal- A Prayer for Rain”, as a reminder of the Bhopal Gas Tragedy,
that paved the way for not just India, but also the entire world to relook at their labour legislations and more
importantly the safety measures employed.
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At the end of the movie, a deliberation session was held with the students to identify the lapses the security
measures and at the end of it, the students were able to appreciate the role of labour legislations in protecting not
just the interests of workers but also the society at large, and how a lapse on any of the stakeholders can cause a
huge catastrophe like the one that happened in Bhopal.
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National Conference on Make in India Eco - System Towards - Indian Ethos,
Sustainability & Inclusive Growth
Date: 30th January 2016
Venue: Dr. D. Premachandra Sagar Auditorium for Performing Arts
Inauguration
Welcome Address:Dr. S. C. Sharma, Provost – DSU, Director – DSCE & DSATM, welcomed the gathering and guests
on the dais.
Address about the Conference:By Dr. Latha Krishnan, Director, MBA-BU
‘Whosoever desires constant success must change his conduct with times’ said Niccolo Machiavelli:
India, with its vast and diverse population, a sizeable and growing domestic demand, and an innate sense of enterprise, has
long held the potential of evolving as a manufacturing leader. It is now time to address the fundamental hurdles that have
held it back. As a first step, India needs to revive its manufacturing activity by addressing obstacles across infrastructure,
labour reforms and the ease of doing business.
Indian Prime Minister Mr. Narendra Modi’s vision of ‘Make in India’ could not have come in at a more opportune time.
The global economy is on the path to gradual, yet definite recovery. The overall mode is one development and progress.
To achieve a manufacturing led transformation, India would need to undertake a well planned and structural approach. Even
as we go about fixing the basic factors around infrastructure, the ease of doing business in our country and related
governmental policies, there is a need to actively plan for and pursue long term goals of fostering technology and innovation.
The road to Global leadership requires a structured approach across three levels:
1. Revive manufacturing
2. Gain global competitiveness
3. Claim global leadership Today we inaugurate the National Conference on ‘Make in India eco-system towards Indian ethos, sustainability and
inclusive growth’.
The theme of the conference reflects the importance of Make in India ecosystem in the current global scenario with
management & technological advancements in every sphere of activity. Make in India initiative is to create quality education
through inclusive growth, enhancing livelihood and empowerment of a large section of the society. To achieve this, the
higher education system should be made robust and useful to attract investments and the Government should aggressively
engage with the industry to invest in existing institutes, setting up new incubation centers and develop new knowledge
partners.
The vision of the conference is to impart quality management education which focuses on research and innovation in
creating Make in India eco-system.
The expected outcome of the conference is:
a) To provide an environment that enhances creativity, innovation, quality in pursuit of industrial
excellence
b) To nurture Indian Ethos through yoga and meditation in order to transform individuals as responsible
leaders and entrepreneurs.
c) To train the students to the changing economic scenario and make them understand the importance of
sustainability initiative and inclusive growth
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This conference is in collaboration with S-VYASA University. Over the years, S-VYASA has been substantiating scientific
validation through research. They have successfully published around 300 research papers which have all been indexed in
pubMed/Medline or Psychlit/Psycinfo. S-VYASA has carried itself as a centre of Advanced Research (CAR) in Yoga and
Neurophysiology accredited by the Indian council of Medical Research (ICMR).
Around one hundred colleges across Karnataka have participated in this conference. 50 research Scholars from Bangalore
University and 40 Research Scholars from S-VYASA University have participated and presented papers.
We received 50 research articles on the themes:
a) Total Quality Management
b) Entrepreneurship and Strategic alliances
c) Impact on Indian Ethos and Make in India Initiatives
d) Sustainability, initiative and Inclusive Growth
The speakers for both the plenary sessions were renowned academicians from premier educational institutions, CEO’s and
MD’s of well established companies, Senior directors and General Managers, IT Consultants from MNC’s who threw light
on Make in India Eco System towards Indian Ethos, Entrepreneurship, Creativity, Innovation and Global Convergence.
In fact in today’s Newspaper’s Reports, Mr. N.R Narayana Murthy, Co-Founder Infosys recommending that 10000 Indian
Students should go to the US to do PhD’s in important areas in STEM education, i.e., Science, Technology, and Engineering
& Maths), every year to foster innovation and Creativity in industrial excellence in India.
To conclude, “The woods are lovely dark and deep and I have promises to keep and miles to go before I sleep, and miles to
go before I sleep”. We have a long road ahead let us all participate enthusiastically, so that Make in India is a grand success.
This will be our greatest tribute to our Martyrs, who laid down their lives for India’s Independence. Thank you.Chief Guest:
Prof. H.R. Nagendra from S – VYASA spoke about the importance of universities imparting the Indian ethos systems in
educating students to take up the initiative in developing the country.
He also spoke about the importance of yoga and how yoga would lead to the:
Development of IQ, and Scientific Research
Development of creativity (Technology and Engineering)
The speaker told that yoga should be a part of education to attain the inner knowledge of a person and quoted the examples
of Swami Vivekananda and also mentioned that yoga should be brought into the higher education by the universities.
Guest of Honour:
Swamy Saraswathanandaji, President of Ramakrishna Ashram, Rajkot spoke about various countries’ business models like
China, Europe etc., and Swamiji highlighted that India should follow those models to make the Make in India drive
successful.
Swamiji also told that Make in India should create jobs for the Indians and quoted the example of Jamshetji Tata and finally
concluded his speech by giving example of Alibaba.com which has challenged Amazon and other e – commerce companies
to take the initiative and play in the market.
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Vote of Thanks: By Dr. Latha Krishnan
The conference had Exhibition Stalls various engineering departments and the faculty members and the students interacted
with the Guests and Delegates.
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Key Note Address:
Dr. K. B. Akhilesh, Ph. D – IISc., Professor - DoMS, IISc
The Speaker spoke about Industrialization and about ISI technology and also told that there is lack of technology in India
and about creation of jobs. He stressed upon creating an eco-system which increases the complexity in Civil Engineering,
Manufacturing sector and Electronics. The eco-system should enable Go-Green, Increasing space requirement, Get
economical, Affordable health care, Increasing complexity and Go-faster.
At the multi-tier level we have competition issues which lead to global pressure, technology change pressure, long term
investment and high level skills. The development process should lead to co-creation, technology management, employee
R&D regulations with the customer’s product range, product variety and meticulous market research keeping in mind joint
collaboration and value creation.
The take away:
The current trend is leading to system software on rise, large scale and high value skills, building design capacity and global
leadership.
Plenary I: 'Make in India towards Indian Ethos, Entrepreneurship –
Creativity and Innovation’ The Panel Discussion which started at 1 P.M was an interaction of various speakers’ idea and knowledge of Make in India.
Speakers spoke about the infrastructure and about policy implementation and quoted the example of new business models
like Sign Up and others, where people are coming up with the new ideas and growing in the market.
Chairman
Dr. C. Manohar, Ph. D, ACS, Chairman - AIMS-KK, Dean – ISBR
Dr. Manohar emphasized on the pre-requisites for Make in India eco-system i.e., Right Infrastructure, Right Policies and
right market. The IPR regime and the tax structure need to be revised to enable ease in startup of business.
Panelists
Dr. T. J. Kamalanabhan, Ph. D, IIT(M), currently Prof. & Head, DoMS - IIT (M)
Professor gave academic perspective by sharing his experiences with the incubation centre at IIT(Madras). He said that
students might have brilliant ideas, but they need handholding when they are converting the idea into viable business unit.
The teacher should be a mentor to the student and should inculcate entrepreneurship instincts in them. The teachers should
support students in their entrepreneurship endeavor at least for two years.
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Prof. Radha Krishnan Nair, XLRI, Currently the Dean - Sri Satya Sai Institute of Higher Learning, Puttaparthi.
Professor felt that one should only crave for his needs and should learn to say ‘NO’ when it is not needed. Mother India has
got enough to feed her children for their need and not for their greed. In today’s world consumerism is encouraged with a
view that if people buy more, there would be more production and that would result in more jobs. But professor feels that
unemployment is a state of mind.
Mr. Ullas Kamath, CA, ICWA, ACS, AMP (Wharton Business School, USA), MD & CEO - Jyothi Laboratories Ltd.
He started his speech stating that India is a better place to be in, as it has reasonable tax rate of 30% and UK average tax
rate is 47% and in US even there is tax on dead person. There is need to create one million jobs every month. With the
automation in the industry, unemployment may reach 65% by 2025. The solution for this issue could be entrepreneurship.
Students should look for self-employment. The new business idea should be practical and innovative to be successful. Ullas
Kamath gave the statistics about unemployment in the coming years would reach 60% and also inspired the students to
approach him if they had any new business idea which takes less time, cheaper and faster to succeed.
Ms. Mythily Ramesh, B. Tech, PGDM – IIM(A), Co-Founder & CEO - NextWealth Entrepreneurs Pvt., Ltd.
She started her speech saying “today we see an era of technology enabled startups where distance and time is zero and
therefore speed is unlimited. Creativity can be a tool to tackle this challenge.” “Keep your creative juices flowing, whatever
may be the age” was the clear message. She stressed that one needs to be innovative all the time.
Dr. Naveen K. Visweswaraiah, Fulbright Fellow, University of Florida, USA.
Yoga has great impact on body and soul. He spoke about yoga calming the mind. This calming of mind would activate right
brain which is responsible for creativity in people. Yoga unlocks human potential. He said that today’s business houses can
used ancient vedic mantra for doing the business – ‘Shubh-labh’. Shubh denotes creating a product or service which is
solves human problems and labh is earning profit. He said there are four purposes of life – 1. Learn what is right, 2. Find
resources, 3. Fulfill humanly desires and 4.Self evolution. Fulfillment of humanly desire and evolution should be done in
the framework of dharma.
Mr. Unni Krishnan, B. Tech, IIT(K), Head - Spread Learning, Ltd. Bangalore
He brought out the importance of design thinking. He said when we talk about ‘Make in India’ it should not be only in
respect of manufacturing but also should be in terms of designing the products, patenting and marketing them to the world.
This gives sustainable profits for the company.
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Plenary 2 - ‘Make in India Eco-system – towards Global Convergence’ Chairman
Dr. Joy Mukhopadhyay, M. Tech. IIT(M), Ph. D – IISc., Management & Educational Consultant, Warwick University,
UK
In his opening remarks the Chairman stressed industry and academia partnership crucial for innovation. He gave the
example of Warwick University UK.
Panelists
Mr. Lokesh Payik, B. Tech, PGDM – IIM(B), GM - Bosch Engineering & Business Solution, Bosch Limited.
He introduced the emerging new way of manufacturing – ‘Industry 4.0’. With this methodology manufacturers can follow
both - low cost and differentiation strategy. He also brought out relevance of ‘Industry 4.0’ in Make in India. He said internet
of things is going to be order of the day in future and the new generations need to keep this mind while looking for the job
or while working on new venture idea.
Mr. N. C. Sriraman, B. Tech, IIT(M), IT Consultant, CEO - Metamorphic Networks, Bangalore
He stressed that India should manufacture for global markets and entrepreneurs should focus on Make in India and Market
to Global Markets.
Mr. Sushil Kumar Sharma, B. Tech – IIT(M), PGDM – IIM(B), Co-Founder and MD - Stratadigm Education Training
India Limited.
He said Indian entrepreneurs should aim for Benchmarking for global standards. That is the way forward for Indian
entrepreneurs.
Ms. Saloni Ramakrishna, CA, ICWA, Senior Director Consulting, Oracle Financial Services, Bangalore
The speaker stressed on ’99 percent perspiration and 1 percent inspiration’. There are no shortcuts to success. Collaboration
is order of the day. Collaboration can be in production process in India but the product should be made globally available.
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Technical Sessions – Paper Presentation
Venue: 1st Floor, New Engineering Block, DSI
Track 1: Session Chair: Dr. Venkatesan, Ph. D – VIT (Vellore), Advisor to AERC
Total Quality Management & Knowledge Intensive Technology
Track 2: Session Chair: Dr. Datta Taware, Ph. D, Research Head, S-VYASA
Indian Ethos and Make in India Initiative
Track 3: Session Chair: Dr. Ramesh, Ph. D, Director, Mount Carmel’s Institute of Management
Entrepreneurship & Strategic Alliance
Track 4: Session Chair: Dr. Venkatraman, Ph. D, HoD, DoMS, Presidency College
Sustainability initiatives and Inclusive Growth
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Valediction
Chief Guest:
Dr. K. Janardhanam, Ph. D, Professor & Director, CBSMS
He spoke about the changes in syllabus in Bangalore University which is being introduced first in Indian universities.
Guest of Honour:
Dr. Anand K. Joshi, Ph. D, Vice Chancellor, CMR University
He emphasized on the importance of student’s participation in academics.
Highlights of the Conference:
Dr. Latha Krishnan, summarized the minutes of the conference with explanation of key speakers, their instinct points, and
the accomplishments through a neatly designed speech. She also thanked all the persons associated with this conference and
output of this Make in India conference objective.
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Statistics of Interest Speakers: A total of 18 speakers from both industry and academia.
Sessions: 5 Sessions
Sl.
No Delegates Total
1 DSI MBA (BU) /MCOM 20
2 PESIAMS, Shivamoga 19
3 S-VYASA University 23
4 Canara Bank Institute of Management 6
5 Bangalore University MBA Dept. 2
6 Al-Ameen Institute of Management 3
7 R.V.Institute of Management 4
8 BMS College of Engg. 7
9 Indus Business Academy 1
10 Krupanidhi 2
11 GTIT 2
12 M.S.Ramaiah 1
13 RAMCO Cement 1
14 Ethiopia 1
15 Basaveshwar Engineering College 1
16 BSU Degree College 1
Total 95
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Report on Guest Lecture by Prof Bruce Weitzman Venue: C D Sagar auditorium
Date: 12 March 2016
Time: 10:30 AM TO 11.30 AM
Topic: Effecting writing skills
A guest lecture was organized on 12 March 2016 on “Effective Writing skills” by Prof Bruce Weitzman, Harvard
University, in the CD Sagar Auditorium for the 2nd semester MBA students. Prof, Bruce Weitzman, holds a law
degree from the Harvard University and is the Co Founder and President of International Professional Education
group LLC, which provides advanced writing and speaking skills training. He spoke to the students about the
importance of written communication and how it affects the image of the individual in the eyes of the reader. He
also spoke about how different Indian writing is, in comparison to the written communication followed by rest of
the world and how it can prove to be a handicap for Indians who go abroad to work, where the communication
expected is brief and very specific in nature. The two fundamental points of written communication –the reader
and the purpose of writing, was stressed upon. He gave tips on how to coherently put forward one’s ideas and
thoughts into writing while remembering that being clear and concise will help create a good impression and be
understood properly. He also shared details of the training programs available for students, in his company, on
writing and speaking skills. The session ended with a Q & A session and the students appreciated the tips given
by Prof Bruce Wetizman.
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