A B O U T T H E O F F I C E H O U R
Goals
• Update on Challenge
• Learn strategies to tell a clear & compelling story
• Practice shaping your organization’s story
• Learn new ways to give and receive feedback
A B O U T T H E O F F I C E H O U R
Agenda
• Sharing some tips
• Three participatory exercises
• Holding a Question & Answers session
• Ending in an hour
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IDEAS REVIEW FEEDBACK FINAL REVIEW WINNING IDEASREFINEMENT
We are here! (Refinement Phase ends October 26)
R E P R O D U C T I V E H E A LT H C H A L L E N G E
Where are we?
OpenIDEO.com
Take a second to think about a recent story
that really stuck with you. Write it down on a
post-it or a piece of paper.
Storytelling Overview
STO RY T E L L I N G CO M P O N E N TS
Today we’ll cover…
F E E D B AC KSTO RY B LU E P R I N T T E ST I N G
• Story Brief
• Audience Brief
• The Big Idea
• Giving feedback
• Receiving feedback
• How to test your story
• Optional Homework
*This is all in your Storytelling Toolkit
OpenIDEO.com
What story do you want to tell with your post
on the OpenIDEO platform? How and why will
you motivate your audience toward action?
STO RY B LU E P R I N T
OV E RV I E W
Story Brief
I want to tell a story about my leadership skills,
so that I can get a promotion.
STO RY B LU E P R I N T
STO RY B R I E F
Examples
I want to tell a story about the nonprofit I work for,
so that I can inspire a foundation to fund our efforts.
I want to tell a story about the impact of our work,
so that I can inspire people to participate.
I want to tell a story about ________________
so that I can ___________________.
Story Brief
( C A U S E )
( A C T I O N )
STO RY B LU E P R I N T
OpenIDEO.com
Before you can tell a great story, you need to understand
your audience, their needs, and the impact you’re trying to
achieve. Similar to the design thinking process, an
empathic mindset is key.
STO RY B LU E P R I N T
OV E RV I E W
Audience Brief
Who is your audience?
What do they care about? What do they value?
What part of your work would make them curious to learn more?
Audience Brief
STO RY B LU E P R I N T
Since we’re tackling messy and complex design challenges, our
ideas need to be clear. This exercise will help you get to the
point and stick to it, so your audience is clear about what
you’re saying. Bombarding them with too much information
isn’t going to serve you or your cause. Less is more.
STO RY B LU E P R I N T
OV E RV I E W
The Big Idea
How would you explain your idea to a 12-year
old in your country in one sentence?
The Big Idea
STO RY B LU E P R I N T
Once you’ve got a draft of your story, you will want to get it in
front of people and invite their feedback. When asking for
feedback, there are specific questions we use to really get the
audience thinking. When giving feedback, there are certain
phrases we use to support others.
STO RY B LU E P R I N T
OV E RV I E W
Feedback
Is my big idea clear? What was confusing?
What would you change?
What questions do you still have?
Asking for Feedback
F E E D B AC K
I like…
I wish…
I wonder…
Giving Feedback
T E ST I N G
The faster you get your ideas in front of others, the faster you
can incorporate the feedback and improve your prototype.
Buy-in is important when you need to inspire others to back
your story, invest in it, or believe in it.
OV E RV I E W
Testing
STO RY T E L L I N G 1 0 1
How to go from “good” to “great”
Share Your
Story
Get
Feedback
Refine
Story
T E ST I N G
• When writing your drafts, don’t worry about it being perfect.
The goal is to learn as quickly as possible. “Fail” fast and early.
• After collecting feedback from your story, take a step back and
think about what’s helpful and important to consider as you
refine your story. Not all feedback is created equal.
• Refine your story so that it can be as clear and compelling as
possible. Once it’s resonating with your audience, you’re there!
OV E RV I E W
Testing Tips
Get at least three people to read your idea on
the OpenIDEO platform and ask for their
feedback. Refine your idea contribution so it is
as clear and compelling as possible.
Optional Homework
T E ST I N G