Visit www.near.co to find out more.
@
Research Period18th Sept to 31st Oct 2015
Leicester City Stadium3 Matches
GloucesterKingsholm Stadium4 MatchesCardi�Millennium Stadium8 Matches
BrightonBrighton Community Stadium2 Matches
LondonWembley Stadium2 Matches
ExeterSandy Parks3 Matches
London Twickenham Stadium10 Matches
ManchesterManchester City Stadium1 MatchLeicester
NewcastleSt. James' Park3 Matches
LondonOlympic Stadium5 Matches
Milton KeynesStadium MK3 Matches
LeedsElland Road2 Matches
BirminghamVilla Park2 Matches
Stadium-wise Trends
FinalsQuarter &Semi-finalsQualifiers
Cardi�Millennium StadiumLondonTwickenham Stadium
Cardi�Millennium StadiumLondonTwickenham Stadium
LondonTwickenham StadiumCardi�Millennium Stadium
LondonTwickenham StadiumLondonOlympic Stadium
LondonTwickenham StadiumLondonOlympic Stadium
LondonOlympic StadiumLondonWembley Stadium
Leytonstone, LondonVernon Road
Hackney, LondonClaire Street
Cardi� city centrePentyrch Street
Cardi� city centrePentyrch Street
NewportWilkinson
Finchley, LondonLincoln Road
Richmond, LondonKingston Road
Putney, LondonOakhill Road
Wimbledon, LondonHavelock Road
Hackney, LondonRothbury Road
Newcastle city centre St. James’ Blvd
Cardi� city centre St Mary Street
Hounslow, LondonWhitton Road
Twickenham, LondonGlen Walk
Cardi� city centre Coopers Field
Dalston, LondonBarrett’s Grove
Islington, LondonHolloway Road
Hackney, LondonHackney Wick
USIrelandUruguay
IrelandArgentinaAustralia
USAustraliaNew Zealand
Twickenham and Millennium stadiums saw higher audience via mobile compared to other stadiums.
Twickenham and Olympic stadiums saw higher number of international audience compared to other stadiums.
Audience seen in Twickenham and Millennium stadiums had higher propensity of being seen at other stadiums.
Demographic Trends / Age group SplitThe age group 26 to 50 years was the most prominent across stadiums.
A jump in the younger age segment, 16 to 25 years was seen during the Finals.
Demographic Trends / Gender SplitHigher number of Females was seen during Finals compared to other matches.
The Rugby WC 2015 saw higher number of tourists from US and Ireland.
Twickenham Stadium - LondonMillennium Stadium - Cardi�Olympic Stadium - LondonSt. James’ Park – Newcastle
16-25 yrs
51 years& above
28%67%
5%
33%64%
3%
42%54%
4%
26-50 yrs
Male
Female 11%89%
10%90%
17%83%
iPho
ne 6 iPho
ne 5
sSa
msu
ng
Gal
axy
S4
Sam
sung
G
alax
y S5
HTC
One
M8
42%Android
58%iOS
67%Android
33%iOS
61%Android
Peak Time Peak Time
39%iOS
Mobile Trends / Peak Time & OS SplitAudiences were more active during the first half of the match. Compared to the Quarters
& Semi-finals, higher number of iOS users were seen during the Finals.
1st Half 1st HalfPeak Time1st Half
Mobile Trends / Top 5 Mobile ModelsMost of the audience were seen using iPhone6 across stadiums.
9%14% 5%
4% 4%
iPho
ne 6 iPho
ne 5
sH
TC O
neM
8
Sam
sung
G
alax
y S5
Sam
sung
G
alax
y S4
6%12% 6%
4% 3%
iPho
ne 6 iPho
ne 5
sSa
msu
ng
Gal
axy
S5
iPho
ne 6
+iP
hone
5
11%22% 7%
6% 6%
Games20%
Arts & Entertainment18%Social
10%Music6%
Photography6%
Utilities5%
Others35%
Art & Entertainment19%
Social17%Music12%
Games11%
Photography8%
Utilities6%
Others27%
Art & Entertainment26%
Social15%Music9%
Games9%
Photography5%
Utilities5%
Others31%
Location TrendsTop three locations where the international audience were found
Location Trends / Heat MapOther locations preferred by the Rugby audience
Visit www.near.co to find out more.
Location TrendsTop three locations where the Rugby audience were found
Mobile Trends / App Categories The Rugby audience were seen spending higher time on Arts & Entertainment and Social apps.
Places visited by the audience going to the Rugby Qualifiers
Places visited by the audience going to the Rugby Quarter and Semi-finals
Places visited by the audience going to the Rugby Finals
Insights
